Internal marketing :: directions for management /
Saved in:
Other Authors: | , |
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Format: | Electronic eBook |
Language: | English |
Published: |
London ; New York :
Routledge,
2002.
|
Subjects: | |
Online Access: | DE-862 DE-863 |
Item Description: | Includes index. |
Physical Description: | 1 online resource (1 volume) |
ISBN: | 0203253191 9780203253199 |
Staff View
MARC
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245 | 0 | 0 | |a Internal marketing : |b directions for management / |c edited by Richard J. Varey & Barbara R. Lewis. |
260 | |a London ; |a New York : |b Routledge, |c 2002. | ||
300 | |a 1 online resource (1 volume) | ||
336 | |a text |b txt |2 rdacontent | ||
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500 | |a Includes index. | ||
588 | 0 | |a Print version record. | |
650 | 0 | |a Marketing |x Management. |0 http://id.loc.gov/authorities/subjects/sh85081339 | |
650 | 0 | |a Marketing channels. |0 http://id.loc.gov/authorities/subjects/sh85081347 | |
650 | 0 | |a Market segmentation. |0 http://id.loc.gov/authorities/subjects/sh85081327 | |
650 | 6 | |a Marketing |x Gestion. | |
650 | 6 | |a Circuits de distribution. | |
650 | 6 | |a Segmentation du marché. | |
650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
650 | 7 | |a Market segmentation |2 fast | |
650 | 7 | |a Marketing channels |2 fast | |
650 | 7 | |a Marketing |x Management |2 fast | |
700 | 1 | |a Varey, Richard J., |d 1955- |1 https://id.oclc.org/worldcat/entity/E39PCjGggkY7ph9DQ99g83T9ym |0 http://id.loc.gov/authorities/names/n00084671 | |
700 | 1 | |a Lewis, Barbara R. | |
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adam_text | |
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author2 | Varey, Richard J., 1955- Lewis, Barbara R. |
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author_GND | http://id.loc.gov/authorities/names/n00084671 |
author_facet | Varey, Richard J., 1955- Lewis, Barbara R. |
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id | ZDB-4-EBU-ocm50321214 |
illustrated | Not Illustrated |
indexdate | 2025-03-18T14:27:30Z |
institution | BVB |
isbn | 0203253191 9780203253199 |
language | English |
oclc_num | 50321214 |
open_access_boolean | |
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owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
physical | 1 online resource (1 volume) |
psigel | ZDB-4-EBU FWS_PDA_EBU ZDB-4-EBU |
publishDate | 2002 |
publishDateSearch | 2002 |
publishDateSort | 2002 |
publisher | Routledge, |
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spelling | Internal marketing : directions for management / edited by Richard J. Varey & Barbara R. Lewis. London ; New York : Routledge, 2002. 1 online resource (1 volume) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes index. Print version record. Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing channels. http://id.loc.gov/authorities/subjects/sh85081347 Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Marketing Gestion. Circuits de distribution. Segmentation du marché. BUSINESS & ECONOMICS Green Business. bisacsh Market segmentation fast Marketing channels fast Marketing Management fast Varey, Richard J., 1955- https://id.oclc.org/worldcat/entity/E39PCjGggkY7ph9DQ99g83T9ym http://id.loc.gov/authorities/names/n00084671 Lewis, Barbara R. |
spellingShingle | Internal marketing : directions for management / Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing channels. http://id.loc.gov/authorities/subjects/sh85081347 Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Marketing Gestion. Circuits de distribution. Segmentation du marché. BUSINESS & ECONOMICS Green Business. bisacsh Market segmentation fast Marketing channels fast Marketing Management fast |
subject_GND | http://id.loc.gov/authorities/subjects/sh85081339 http://id.loc.gov/authorities/subjects/sh85081347 http://id.loc.gov/authorities/subjects/sh85081327 |
title | Internal marketing : directions for management / |
title_auth | Internal marketing : directions for management / |
title_exact_search | Internal marketing : directions for management / |
title_full | Internal marketing : directions for management / edited by Richard J. Varey & Barbara R. Lewis. |
title_fullStr | Internal marketing : directions for management / edited by Richard J. Varey & Barbara R. Lewis. |
title_full_unstemmed | Internal marketing : directions for management / edited by Richard J. Varey & Barbara R. Lewis. |
title_short | Internal marketing : |
title_sort | internal marketing directions for management |
title_sub | directions for management / |
topic | Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing channels. http://id.loc.gov/authorities/subjects/sh85081347 Market segmentation. http://id.loc.gov/authorities/subjects/sh85081327 Marketing Gestion. Circuits de distribution. Segmentation du marché. BUSINESS & ECONOMICS Green Business. bisacsh Market segmentation fast Marketing channels fast Marketing Management fast |
topic_facet | Marketing Management. Marketing channels. Market segmentation. Marketing Gestion. Circuits de distribution. Segmentation du marché. BUSINESS & ECONOMICS Green Business. Market segmentation Marketing channels Marketing Management |
work_keys_str_mv | AT vareyrichardj internalmarketingdirectionsformanagement AT lewisbarbarar internalmarketingdirectionsformanagement |