Holdings: Sports marketing. :: THWS Bibkatalog

Sports marketing.: 2022 /

"A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories...

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Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format:	Electronic eBook
Language:	English
Published:	Miramar, FL : Richard K. Miller & Associates, [2021]
Edition:	20th edition.
Series:	RKMA market research ebook series. Sports marketing (Loganville, Ga.) ; 20th edition (2022)
Subjects:	Sports > Economic aspects > United States > Handbooks, manuals, etc. Sports > Economic aspects > United States > Statistics. Sports > United States > Marketing > Handbooks, manuals, etc. Sports > United States > Marketing > Statistics. Sports > Aspect économique > États-Unis > Guides, manuels, etc. Sports > Aspect économique > États-Unis > Statistiques. Sports > Economic aspects Sports > Marketing United States Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques.
Online Access:	DE-862 DE-863
Summary:	"A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."--
Item Description:	"Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 14, 2021.
Physical Description:	1 online resource (307 pages).
Bibliography:	Includes bibliographical references (pages 305-307).
ISBN:	9781577833116 1577833112

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MARC


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520			\|a "A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."-- \|c From publisher's website, viewed on October 14, 2021.
504			\|a Includes bibliographical references (pages 305-307).
505	0		\|a Part I: The U.S. sports market. Market summary ; Sports fans ; Professional sports ; Top sports cities -- Part II: Sports market segments. Advertising & sponsorships ; Concessions ; Licensed merchandise ; Sports betting ; Sports travel ; Ticketing -- Part III: Sports media. Sports television broadcasting ; Sports radio ; Sports periodicals ; Newspaper sports sections ; Sports online ; Podcasts ; Social media -- Part IV: Major events. All-star games ; College football playoff & bowl games ; FIFA Men's World Cup ; FIFA Women's World Cup ; Indianapolis 500 ; Kentucky Derby ; NBA Finals ; NCAA Men's Final Four ; NCAA Women's Final Four ; Olympic Games ; Paralympics ; Rugby World Cup ; Stanley Cup ; Super Bowl ; World Series -- Part V: Professional league sports. Major League Baseball ; National Basketball Association ; National Football League ; National Hockey League ; Major League Soccer ; Women's National Basketball Association -- Part VI: Collegiate & high school sports. College athletic programs ; Division I conferences ; NCAA sports ; NCAA football ; NCAA men's basketball ; NCAA women's basketball ; High school sports ; Youth team sports -- Part VII: Fighting sports. Boxing ; Ultimate Fighting Championship ; World Wrestling Entertainment -- Part VIII: Golf. PGA Tour ; LPGA Tour ; Major tournaments -- Part IX: Motorsports. IndyCar ; NASCAR -- Part X: Tennis. APT Tour ; WTA Tour ; Major tennis tournaments -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College degree programs in sports business -- Appendix E. Periodicals -- Appendix F. Sports commissions -- Appendix G. Sports halls of fame & museums -- Appendix H. Stadiums and arenas : collegiate sports -- Appendix I. Stadiums & arenas : professional sports.
588			\|a Description based on online resource; title from PDF title page (viewed on October 14, 2021).
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contents	Part I: The U.S. sports market. Market summary ; Sports fans ; Professional sports ; Top sports cities -- Part II: Sports market segments. Advertising & sponsorships ; Concessions ; Licensed merchandise ; Sports betting ; Sports travel ; Ticketing -- Part III: Sports media. Sports television broadcasting ; Sports radio ; Sports periodicals ; Newspaper sports sections ; Sports online ; Podcasts ; Social media -- Part IV: Major events. All-star games ; College football playoff & bowl games ; FIFA Men's World Cup ; FIFA Women's World Cup ; Indianapolis 500 ; Kentucky Derby ; NBA Finals ; NCAA Men's Final Four ; NCAA Women's Final Four ; Olympic Games ; Paralympics ; Rugby World Cup ; Stanley Cup ; Super Bowl ; World Series -- Part V: Professional league sports. Major League Baseball ; National Basketball Association ; National Football League ; National Hockey League ; Major League Soccer ; Women's National Basketball Association -- Part VI: Collegiate & high school sports. College athletic programs ; Division I conferences ; NCAA sports ; NCAA football ; NCAA men's basketball ; NCAA women's basketball ; High school sports ; Youth team sports -- Part VII: Fighting sports. Boxing ; Ultimate Fighting Championship ; World Wrestling Entertainment -- Part VIII: Golf. PGA Tour ; LPGA Tour ; Major tournaments -- Part IX: Motorsports. IndyCar ; NASCAR -- Part X: Tennis. APT Tour ; WTA Tour ; Major tennis tournaments -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College degree programs in sports business -- Appendix E. Periodicals -- Appendix F. Sports commissions -- Appendix G. Sports halls of fame & museums -- Appendix H. Stadiums and arenas : collegiate sports -- Appendix I. Stadiums & arenas : professional sports.
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edition	20th edition.
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series	RKMA market research ebook series. Sports marketing (Loganville, Ga.) ;
series2	RKMA market research ebook series
spelling	Miller, Richard K. (Richard Kendall), 1946- author. https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Sports marketing. 2022 / by: Richard K. Miller and Kelli Washington. 20th edition. Miramar, FL : Richard K. Miller & Associates, [2021] ©2022 1 online resource (307 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier text file rdaft PDF RKMA market research ebook series "Publication date: July 1, 2021"--2022 ebook package announcement, RKMA website, viewed on October 14, 2021. "A comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. 'Sports marketing 2022' will provide you with the most recent statistics and data available. This assessment of the $350 billion sports marketplace includes 63 categories of spectator sports, 11 marquee sports events, 116 major league sports franchises, advertising, sports participation, sporting goods, sports-related travel, golf, tennis, collegiate sports, women's professional sports, and the minor leagues. Sports marketing topics include sports broadcasting and advertising, periodicals, sports online, mobile media, licensing, sponsorships, and athlete endorsements."-- From publisher's website, viewed on October 14, 2021. Includes bibliographical references (pages 305-307). Part I: The U.S. sports market. Market summary ; Sports fans ; Professional sports ; Top sports cities -- Part II: Sports market segments. Advertising & sponsorships ; Concessions ; Licensed merchandise ; Sports betting ; Sports travel ; Ticketing -- Part III: Sports media. Sports television broadcasting ; Sports radio ; Sports periodicals ; Newspaper sports sections ; Sports online ; Podcasts ; Social media -- Part IV: Major events. All-star games ; College football playoff & bowl games ; FIFA Men's World Cup ; FIFA Women's World Cup ; Indianapolis 500 ; Kentucky Derby ; NBA Finals ; NCAA Men's Final Four ; NCAA Women's Final Four ; Olympic Games ; Paralympics ; Rugby World Cup ; Stanley Cup ; Super Bowl ; World Series -- Part V: Professional league sports. Major League Baseball ; National Basketball Association ; National Football League ; National Hockey League ; Major League Soccer ; Women's National Basketball Association -- Part VI: Collegiate & high school sports. College athletic programs ; Division I conferences ; NCAA sports ; NCAA football ; NCAA men's basketball ; NCAA women's basketball ; High school sports ; Youth team sports -- Part VII: Fighting sports. Boxing ; Ultimate Fighting Championship ; World Wrestling Entertainment -- Part VIII: Golf. PGA Tour ; LPGA Tour ; Major tournaments -- Part IX: Motorsports. IndyCar ; NASCAR -- Part X: Tennis. APT Tour ; WTA Tour ; Major tennis tournaments -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College degree programs in sports business -- Appendix E. Periodicals -- Appendix F. Sports commissions -- Appendix G. Sports halls of fame & museums -- Appendix H. Stadiums and arenas : collegiate sports -- Appendix I. Stadiums & arenas : professional sports. Description based on online resource; title from PDF title page (viewed on October 14, 2021). Sports Economic aspects United States Handbooks, manuals, etc. Sports Economic aspects United States Statistics. Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Aspect économique États-Unis Guides, manuels, etc. Sports Aspect économique États-Unis Statistiques. Sports Economic aspects fast Sports Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf Washington, Kelli D., author. Richard K. Miller & Associates, issuing body, publisher. http://id.loc.gov/authorities/names/n87125747 1-57783-311-2 RKMA market research ebook series. Sports marketing (Loganville, Ga.) ; 20th edition (2022) 2472-5706
spellingShingle	Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Sports marketing. RKMA market research ebook series. Sports marketing (Loganville, Ga.) ; Part I: The U.S. sports market. Market summary ; Sports fans ; Professional sports ; Top sports cities -- Part II: Sports market segments. Advertising & sponsorships ; Concessions ; Licensed merchandise ; Sports betting ; Sports travel ; Ticketing -- Part III: Sports media. Sports television broadcasting ; Sports radio ; Sports periodicals ; Newspaper sports sections ; Sports online ; Podcasts ; Social media -- Part IV: Major events. All-star games ; College football playoff & bowl games ; FIFA Men's World Cup ; FIFA Women's World Cup ; Indianapolis 500 ; Kentucky Derby ; NBA Finals ; NCAA Men's Final Four ; NCAA Women's Final Four ; Olympic Games ; Paralympics ; Rugby World Cup ; Stanley Cup ; Super Bowl ; World Series -- Part V: Professional league sports. Major League Baseball ; National Basketball Association ; National Football League ; National Hockey League ; Major League Soccer ; Women's National Basketball Association -- Part VI: Collegiate & high school sports. College athletic programs ; Division I conferences ; NCAA sports ; NCAA football ; NCAA men's basketball ; NCAA women's basketball ; High school sports ; Youth team sports -- Part VII: Fighting sports. Boxing ; Ultimate Fighting Championship ; World Wrestling Entertainment -- Part VIII: Golf. PGA Tour ; LPGA Tour ; Major tournaments -- Part IX: Motorsports. IndyCar ; NASCAR -- Part X: Tennis. APT Tour ; WTA Tour ; Major tennis tournaments -- Appendix A. Academic centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College degree programs in sports business -- Appendix E. Periodicals -- Appendix F. Sports commissions -- Appendix G. Sports halls of fame & museums -- Appendix H. Stadiums and arenas : collegiate sports -- Appendix I. Stadiums & arenas : professional sports. Sports Economic aspects United States Handbooks, manuals, etc. Sports Economic aspects United States Statistics. Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Aspect économique États-Unis Guides, manuels, etc. Sports Aspect économique États-Unis Statistiques. Sports Economic aspects fast Sports Marketing fast
subject_GND	https://id.nlm.nih.gov/mesh/D020479 https://id.nlm.nih.gov/mesh/D020500 http://id.loc.gov/authorities/genreForms/gf2014026109 http://id.loc.gov/authorities/genreForms/gf2014026181
title	Sports marketing.
title_auth	Sports marketing.
title_exact_search	Sports marketing.
title_full	Sports marketing. 2022 / by: Richard K. Miller and Kelli Washington.
title_fullStr	Sports marketing. 2022 / by: Richard K. Miller and Kelli Washington.
title_full_unstemmed	Sports marketing. 2022 / by: Richard K. Miller and Kelli Washington.
title_short	Sports marketing.
title_sort	sports marketing
topic	Sports Economic aspects United States Handbooks, manuals, etc. Sports Economic aspects United States Statistics. Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Aspect économique États-Unis Guides, manuels, etc. Sports Aspect économique États-Unis Statistiques. Sports Economic aspects fast Sports Marketing fast
topic_facet	Sports Economic aspects United States Handbooks, manuals, etc. Sports Economic aspects United States Statistics. Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Aspect économique États-Unis Guides, manuels, etc. Sports Aspect économique États-Unis Statistiques. Sports Economic aspects Sports Marketing United States Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques.
work_keys_str_mv	AT millerrichardk sportsmarketing2022 AT washingtonkellid sportsmarketing2022 AT richardkmillerassociates sportsmarketing2022

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