Pricing and revenue optimization /:

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...

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Bibliographic Details
Main Author: Phillips, Robert L. (Robert Lewis), 1955- (Author)
Format: Electronic eBook
Language:English
Published: Stanford, California : Stanford Business Books, [2021]
Edition:Second edition.
Subjects:
Online Access:DE-862
DE-863
Summary:"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throughout the book, focusing on AI impact on revenue management, as well as compelling new cases on e-marketplace pricing at Amazon, Uber, and other leading companies."--
Physical Description:1 online resource (xiii, 456 pages) : illustrations
Bibliography:Includes bibliographical references (pages 429-441) and index.
ISBN:1503614263
9781503614260

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