Digital you :: real personal branding in the virtual age /
"The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Alexandria, VA :
ATD Press,
[2019]
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover |
| Beschreibung: | 1 online resource (225 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (pages 205-217) and index. |
| ISBN: | 9781949036763 1949036766 |
Internformat
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| 245 | 1 | 0 | |a Digital you : |b real personal branding in the virtual age / |c William Arruda. |
| 264 | 1 | |a Alexandria, VA : |b ATD Press, |c [2019] | |
| 300 | |a 1 online resource (225 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (pages 205-217) and index. | ||
| 505 | 0 | |a Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way. | |
| 520 | |a "The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover | ||
| 650 | 0 | |a Success in business. |0 http://id.loc.gov/authorities/subjects/sh85129589 | |
| 650 | 0 | |a Branding (Marketing) |0 http://id.loc.gov/authorities/subjects/sh2007006470 | |
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Professions |x Marketing. |0 http://id.loc.gov/authorities/subjects/sh85107269 | |
| 650 | 0 | |a Career development. |0 http://id.loc.gov/authorities/subjects/sh86001816 | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Professions libérales |x Marketing. | |
| 650 | 6 | |a Plan de carrière. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Career development |2 fast | |
| 650 | 7 | |a Professions |x Marketing |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 758 | |i has work: |a Digital you (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFVBpBHwtvXxjkdXPGDvf3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Arruda, William, 1961- |t Digital you. |d Alexandria, VA : ATD Press, [2019] |z 9781949036756 |w (DLC) 2019945723 |w (OCoLC)1126570933 |
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | |
| author | Arruda, William, 1961- |
| author_GND | http://id.loc.gov/authorities/names/n2006090340 |
| author_facet | Arruda, William, 1961- |
| author_role | aut |
| author_sort | Arruda, William, 1961- |
| author_variant | w a wa |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| contents | Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way. |
| ctrlnum | (OCoLC)1127567480 |
| dewey-full | 650.14 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650.14 |
| dewey-search | 650.14 |
| dewey-sort | 3650.14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-on1127567480 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:29:40Z |
| institution | BVB |
| isbn | 9781949036763 1949036766 |
| language | English |
| oclc_num | 1127567480 |
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| spelling | Arruda, William, 1961- author. https://id.oclc.org/worldcat/entity/E39PCjCrTWmVh4bKRXKvrmX3DC http://id.loc.gov/authorities/names/n2006090340 Digital you : real personal branding in the virtual age / William Arruda. Alexandria, VA : ATD Press, [2019] 1 online resource (225 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references (pages 205-217) and index. Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way. "The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You'll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It's time to stop worrying about career extinction and start crafting a brand of distinction"--Back cover Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social media Marketing. Professions Marketing. http://id.loc.gov/authorities/subjects/sh85107269 Career development. http://id.loc.gov/authorities/subjects/sh86001816 Succès dans les affaires. Stratégie de marque. Professions libérales Marketing. Plan de carrière. branding. aat Branding (Marketing) fast Career development fast Professions Marketing fast Success in business fast has work: Digital you (Text) https://id.oclc.org/worldcat/entity/E39PCFVBpBHwtvXxjkdXPGDvf3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Arruda, William, 1961- Digital you. Alexandria, VA : ATD Press, [2019] 9781949036756 (DLC) 2019945723 (OCoLC)1126570933 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2294631 Volltext |
| spellingShingle | Arruda, William, 1961- Digital you : real personal branding in the virtual age / Part 1: Real you. Chapter 1: Uncover your brand ; Chapter 2: Understand perceptions ; Chapter 3. Deliver your brand daily -- Part 2: Virtual you. Chapter 4: Understand the digital-first phenomenon ; Chapter 5: Use LinkedIn as your first impression ; Chapter 6: Build a dazzling LinkedIn profile -- Part 3: Visual you. Chapter 7: Leverage the power of pictures ; Chapter 8: Build your personal brand identity system ; Chapter 9: Use rich media to engage and connect -- Part 4: Social you. Chapter 10: Assess your current on- and offline networks ; Chapter 11: Nourish and mobilize your network ; Chapter 12: Lead the way. Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social media Marketing. Professions Marketing. http://id.loc.gov/authorities/subjects/sh85107269 Career development. http://id.loc.gov/authorities/subjects/sh86001816 Succès dans les affaires. Stratégie de marque. Professions libérales Marketing. Plan de carrière. branding. aat Branding (Marketing) fast Career development fast Professions Marketing fast Success in business fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85129589 http://id.loc.gov/authorities/subjects/sh2007006470 http://id.loc.gov/authorities/subjects/sh85107269 http://id.loc.gov/authorities/subjects/sh86001816 |
| title | Digital you : real personal branding in the virtual age / |
| title_auth | Digital you : real personal branding in the virtual age / |
| title_exact_search | Digital you : real personal branding in the virtual age / |
| title_full | Digital you : real personal branding in the virtual age / William Arruda. |
| title_fullStr | Digital you : real personal branding in the virtual age / William Arruda. |
| title_full_unstemmed | Digital you : real personal branding in the virtual age / William Arruda. |
| title_short | Digital you : |
| title_sort | digital you real personal branding in the virtual age |
| title_sub | real personal branding in the virtual age / |
| topic | Success in business. http://id.loc.gov/authorities/subjects/sh85129589 Branding (Marketing) http://id.loc.gov/authorities/subjects/sh2007006470 Social media Marketing. Professions Marketing. http://id.loc.gov/authorities/subjects/sh85107269 Career development. http://id.loc.gov/authorities/subjects/sh86001816 Succès dans les affaires. Stratégie de marque. Professions libérales Marketing. Plan de carrière. branding. aat Branding (Marketing) fast Career development fast Professions Marketing fast Success in business fast |
| topic_facet | Success in business. Branding (Marketing) Social media Marketing. Professions Marketing. Career development. Succès dans les affaires. Stratégie de marque. Professions libérales Marketing. Plan de carrière. branding. Career development Professions Marketing Success in business |
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