Sports marketing 2020-2021 /:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2020]
|
| Edition: | 19th edition. |
| Series: | RKMA market research handbook series.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Physical Description: | 1 online resource (607 pages) |
| Bibliography: | Includes bibliographical references (pages 601-607). |
| ISBN: | 9781577832881 1577832884 |
| ISSN: | 2472-5706 |
Staff View
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Sports marketing 2020-2021 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a 19th edition. | ||
| 264 | 1 | |a Miramar, FL : |b Richard K. Miller & Associates, |c [2020] | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (607 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a text file | ||
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| 490 | 1 | |a RKMA market research handbook series, |x 2472-5706 | |
| 504 | |a Includes bibliographical references (pages 601-607). | ||
| 588 | 0 | |a Online resource; title from PDF title page (RKMA, viewed August 30, 2019). | |
| 505 | 0 | 0 | |g PART I. |t THE U.S. SPORTS MARKET -- |g 1. |t Market Summary -- |g 2. |t Sports Fans -- |g 3. |t Professional Sports -- |g 4. |t Athletes -- |g 5. |t Participation & Recreation -- |g 6. |t Top Sports Cities |
| 505 | 8 | 0 | |g PART II. |t SPORTS MARKET SEGMENTS -- |g 7. |t Advertising & Sponsorships -- |g 8. |t Agents & Agencies -- |g 9. |t Concessions -- |g 10. |t Fantasy Sports -- |g 11. |t Fitness & Health Clubs -- |g 12. |t Game Promotions -- |g 13. |t Licensed Merchandise -- |g 14. |t Memorabilia -- |g 15. |t Sports Betting |g 16. |t Sporting Goods -- |g 17. |t Sports Halls Of Fame & Museums -- |g 18. |t Sports Travel -- |g 19. |t Ticketing |
| 505 | 8 | 0 | |g PART III. |t VENUES -- |g 20. |t Professional Sports Stadiums & Arenas -- |g 21. |t Collegiate Stadiums and Arenas -- |g 22. |t Sports Facility Construction -- |g 23. |t Naming Rights -- |g 24. |t Premium Seating -- |g 25. |t Speedways |
| 505 | 8 | 0 | |g PART IV. |t SPORTS MEDIA |g 26. |t Sports Television Broadcasting -- |g 27. |t Sports Radio -- |g 28. |t Sports Periodicals -- |g 29. |t Newspaper Sports Sections -- |g 30. |t Sports Online -- |g 31. |t Podcasts -- |g 32. |t Social Media |
| 505 | 8 | 0 | |g PART V. |t MAJOR EVENTS -- |g 33. |t All-Star Games -- |g 34. |t Championship Parades -- |g 35. |t College Football Playoff & Bowl Games -- |g 36. |t FIFA Men's World Cup -- |g 37. |t FIFA Women's World Cup -- |g 38. |t Indianapolis 500 -- |g 39. |t Kentucky Derby -- |g 40. |t NBA Finals -- |g . 41. |t NCAA Men's Final Four -- |g 42. |t NCAA Women's Final Four -- |g 43. |t Olympic Games -- |g 44. |t Rugby World Cup -- |g 45. |t Stanley Cup -- |g 46. |t Super Bowl -- |g 47. |t World Series |
| 505 | 8 | 0 | |g PART VI. |t PROFESSIONAL LEAGUE SPORTS -- |g 48. |t Major League Baseball -- |g 49. |t National Basketball Association -- |g 50. |t National Football League -- |g 51. |t National Hockey League -- |g 52. |t Major League Soccer -- |g 53. |t Premier League -- |g 54. |t UEFA Champions League -- |g 55. |t Major League Lacrosse -- |g 56 |t National Lacrosse League -- |g 57. |t Premier Lacrosse League -- |g 58. |t Major League Rugby -- |g 59. |t Canadian Football League -- |g 60. |t Arena Football League -- |g 61. |t Minor League Baseball -- |g 62. |t Minor League Hockey -- |g 63. |t NBA G League -- |g 64. |t United Soccer League |
| 505 | 8 | 0 | |g PART VII. |t WOMEN'S LEAGUE SPORTS -- |g 65. |t Women's National Basketball Association -- |g 66. |t Legends Football League -- |g 67. |t National Pro Fastpitch -- |g 68. |t National Women's Hockey League -- |g 69. |t National Women's Soccer League |
| 505 | 8 | 0 | |g PART VIII. |t COLLEGIATE & HIGH SCHOOL SPORTS -- |g 70. |t College Athletic Programs -- |g 71. |t Division I Conferences -- |g . 72. |t NCAA Sports -- |g 73. |t NCAA Football -- |g 74. |t NCAA Men's Basketball -- |g 75. |t NCAA Women's Basketball -- |g . 76 |t High School Sports -- |g 77. |t Youth Team Sports |
| 505 | 8 | 0 | |g PART IX. |t FIGHTING SPORTS -- |g 78. |t Boxing -- |g 79. |t Ultimate Fighting Championship -- |g 80. |t World Wrestling Entertainment |
| 505 | 8 | 0 | |g PART X. |t GOLF -- |g 81. |t Golf Participation -- |g 82. |t Golf Courses -- |g 83. |t Men's Tour -- |g 84. |t Women's Tour -- |g 85. |t Major Tournaments |
| 505 | 8 | 0 | |g PART XI. |t MOTORSPORTS -- |g 86. |t IndyCar -- |g 87. |t NASCAR -- |g 88. |t Formula One -- |g 89. |t Formula E -- |g 90. |t NHRA Drag Racing -- |g 91. |t SportsCar Championship -- |g 92. |t World Of Outlaws -- |g 93. |t Motorcycle Racing |
| 505 | 8 | 0 | |g PART XII. |t TENNIS -- |g 94. |t Tennis Participation -- |g 95 |t Tennis Ventures -- |g 96. |t Men's Tours -- |g 97. |t Women's Tours -- |g 98. |t Major Tournaments |
| 505 | 8 | 0 | |g PART XIII. |t ESPORTS -- |g 99. |t Esports Market Assessment -- |g 100. |t Leagues & Championships -- |g 101. |t Esports Venues -- |g 102. |t Media & Advertising -- |g 103. |t Collegiate Esports |
| 505 | 8 | 0 | |g PART XIV. |t RODEO -- |g 104. |t Rodeo Fans -- |g 105. |t Professional Rodeo Cowboys Association -- |g 106. |t Professional Bull Riders |
| 505 | 8 | 0 | |g PART XV. |t ORGANIZED SPORTS/COMPETITIONS -- |g 107. |t Air Racing -- |g 108. |t America's Cup -- |g 109. |t Bass Fishing & Sportfishing -- |g 110. |t Bowling -- |g 111. |t Competitive Cheerleading -- |g 112. |t Cricket -- |g 113. |t Cycling -- |g 114. |t Darts -- |g 115. |t Dog Shows -- |g 116. |t Drone Racing |g 117. |t Equestrian -- |g 118. |t Events For Athletes With Disabilities -- |g 119. |t Figure Skating -- |g 120. |t Fitness & Strength Competitions -- |g 121. |t Gymnastics -- |g 122. |t Horse Racing -- |g 123. |t International Champions Cup -- |g 124. |t Lacrosse -- |g 125. |t Marathons & Endurance Events -- |g 126. |t Mountain Bike Races -- |g 127. |t Roller Derby -- |g 128. |t Rowing -- |g 129. |t Rugby -- |g 130. |t Senior Games -- |g 131. |t Skiing & Snowboarding -- |g 132. |t Soccer -- |g 133. |t Softball -- |g 134. |t Sport Climbing -- |g 135. |t State Games -- |g 136. |t Surfing -- |g 137. |t Swimming, Diving & Water Polo -- |g 138. |t Track & Field -- |g 139. |t Triathlons -- |g 140 |t Ultimate |g 141. |t Volleyball -- |g 142. |t X Games -- |g Appendix A. |t Academic Centers -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t College Degree Programs in Sports Business |g Appendix E |t Periodicals -- |g Appendix F. |t Sports Commissions. |
| 650 | 0 | |a Sports |z United States |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Sports |z United States |x Marketing |v Statistics. | |
| 650 | 0 | |a Sports |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Sports |x Marketing |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Sports |x Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 2 | |a Handbook |0 https://id.nlm.nih.gov/mesh/D020479 | |
| 655 | 2 | |a Statistics |0 https://id.nlm.nih.gov/mesh/D020500 | |
| 655 | 7 | |a handbooks. |2 aat | |
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| 655 | 7 | |a Statistics |2 fast | |
| 655 | 7 | |a Handbooks and manuals. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026109 | |
| 655 | 7 | |a Statistics. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2014026181 | |
| 655 | 7 | |a Guides et manuels. |2 rvmgf | |
| 655 | 7 | |a Statistiques. |2 rvmgf | |
| 700 | 1 | |a Washington, Kelli D., |e author |4 aut | |
| 710 | 2 | |a Richard K. Miller & Associates, |e issuing body, |e publisher. |4 isb |4 pbl |0 http://id.loc.gov/authorities/names/n87125747 | |
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Record in the Search Index
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| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
| callnumber-raw | GV716 .M54 2020eb GV716 |
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| contents | THE U.S. SPORTS MARKET -- Market Summary -- Sports Fans -- Professional Sports -- Athletes -- Participation & Recreation -- Top Sports Cities SPORTS MARKET SEGMENTS -- Advertising & Sponsorships -- Agents & Agencies -- Concessions -- Fantasy Sports -- Fitness & Health Clubs -- Game Promotions -- Licensed Merchandise -- Memorabilia -- Sports Betting Sporting Goods -- Sports Halls Of Fame & Museums -- Sports Travel -- Ticketing VENUES -- Professional Sports Stadiums & Arenas -- Collegiate Stadiums and Arenas -- Sports Facility Construction -- Naming Rights -- Premium Seating -- Speedways SPORTS MEDIA Sports Television Broadcasting -- Sports Radio -- Sports Periodicals -- Newspaper Sports Sections -- Sports Online -- Podcasts -- Social Media MAJOR EVENTS -- All-Star Games -- Championship Parades -- College Football Playoff & Bowl Games -- FIFA Men's World Cup -- FIFA Women's World Cup -- Indianapolis 500 -- Kentucky Derby -- NBA Finals -- NCAA Men's Final Four -- NCAA Women's Final Four -- Olympic Games -- Rugby World Cup -- Stanley Cup -- Super Bowl -- World Series PROFESSIONAL LEAGUE SPORTS -- Major League Baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Premier League -- UEFA Champions League -- Major League Lacrosse -- National Lacrosse League -- Premier Lacrosse League -- Major League Rugby -- Canadian Football League -- Arena Football League -- Minor League Baseball -- Minor League Hockey -- NBA G League -- United Soccer League WOMEN'S LEAGUE SPORTS -- Women's National Basketball Association -- Legends Football League -- National Pro Fastpitch -- National Women's Hockey League -- National Women's Soccer League COLLEGIATE & HIGH SCHOOL SPORTS -- College Athletic Programs -- Division I Conferences -- NCAA Sports -- NCAA Football -- NCAA Men's Basketball -- NCAA Women's Basketball -- High School Sports -- Youth Team Sports FIGHTING SPORTS -- Boxing -- Ultimate Fighting Championship -- World Wrestling Entertainment GOLF -- Golf Participation -- Golf Courses -- Men's Tour -- Women's Tour -- Major Tournaments MOTORSPORTS -- IndyCar -- NASCAR -- Formula One -- Formula E -- NHRA Drag Racing -- SportsCar Championship -- World Of Outlaws -- Motorcycle Racing TENNIS -- Tennis Participation -- Tennis Ventures -- Men's Tours -- Women's Tours -- ESPORTS -- Esports Market Assessment -- Leagues & Championships -- Esports Venues -- Media & Advertising -- Collegiate Esports RODEO -- Rodeo Fans -- Professional Rodeo Cowboys Association -- Professional Bull Riders ORGANIZED SPORTS/COMPETITIONS -- Air Racing -- America's Cup -- Bass Fishing & Sportfishing -- Bowling -- Competitive Cheerleading -- Cricket -- Cycling -- Darts -- Dog Shows -- Drone Racing Equestrian -- Events For Athletes With Disabilities -- Figure Skating -- Fitness & Strength Competitions -- Gymnastics -- Horse Racing -- International Champions Cup -- Lacrosse -- Marathons & Endurance Events -- Mountain Bike Races -- Roller Derby -- Rowing -- Rugby -- Senior Games -- Skiing & Snowboarding -- Soccer -- Softball -- Sport Climbing -- State Games -- Surfing -- Swimming, Diving & Water Polo -- Track & Field -- Triathlons -- Ultimate Volleyball -- X Games -- Academic Centers -- Analysts -- Associations -- College Degree Programs in Sports Business Periodicals -- Sports Commissions. |
| ctrlnum | (OCoLC)1114331593 |
| dewey-full | 796.0698 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.0698 |
| dewey-search | 796.0698 |
| dewey-sort | 3796.0698 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| edition | 19th edition. |
| format | Electronic eBook |
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market research handbook series,</subfield><subfield code="x">2472-5706</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 601-607).</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Online resource; title from PDF title page (RKMA, viewed August 30, 2019).</subfield></datafield><datafield tag="505" ind1="0" ind2="0"><subfield code="g">PART I.</subfield><subfield code="t">THE U.S. SPORTS MARKET --</subfield><subfield code="g">1.</subfield><subfield code="t">Market Summary --</subfield><subfield code="g">2.</subfield><subfield code="t">Sports Fans --</subfield><subfield code="g">3.</subfield><subfield code="t">Professional Sports --</subfield><subfield code="g">4.</subfield><subfield code="t">Athletes --</subfield><subfield code="g">5.</subfield><subfield code="t">Participation & Recreation --</subfield><subfield code="g">6.</subfield><subfield code="t">Top Sports Cities</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART II.</subfield><subfield code="t">SPORTS MARKET SEGMENTS --</subfield><subfield code="g">7.</subfield><subfield code="t">Advertising & Sponsorships --</subfield><subfield code="g">8.</subfield><subfield code="t">Agents & Agencies --</subfield><subfield code="g">9.</subfield><subfield code="t">Concessions --</subfield><subfield code="g">10.</subfield><subfield code="t">Fantasy Sports --</subfield><subfield code="g">11.</subfield><subfield code="t">Fitness & Health Clubs --</subfield><subfield code="g">12.</subfield><subfield code="t">Game Promotions --</subfield><subfield code="g">13.</subfield><subfield code="t">Licensed Merchandise --</subfield><subfield code="g">14.</subfield><subfield code="t">Memorabilia --</subfield><subfield code="g">15.</subfield><subfield code="t">Sports Betting</subfield><subfield code="g">16.</subfield><subfield code="t">Sporting Goods --</subfield><subfield code="g">17.</subfield><subfield code="t">Sports Halls Of Fame & Museums --</subfield><subfield code="g">18.</subfield><subfield code="t">Sports Travel --</subfield><subfield code="g">19.</subfield><subfield code="t">Ticketing</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART III.</subfield><subfield code="t">VENUES --</subfield><subfield code="g">20.</subfield><subfield code="t">Professional Sports Stadiums & Arenas --</subfield><subfield code="g">21.</subfield><subfield code="t">Collegiate Stadiums and Arenas --</subfield><subfield code="g">22.</subfield><subfield code="t">Sports Facility Construction --</subfield><subfield code="g">23.</subfield><subfield code="t">Naming Rights --</subfield><subfield code="g">24.</subfield><subfield code="t">Premium Seating --</subfield><subfield code="g">25.</subfield><subfield code="t">Speedways</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IV.</subfield><subfield code="t">SPORTS MEDIA</subfield><subfield code="g">26.</subfield><subfield code="t">Sports Television Broadcasting --</subfield><subfield code="g">27.</subfield><subfield code="t">Sports Radio --</subfield><subfield code="g">28.</subfield><subfield code="t">Sports Periodicals --</subfield><subfield code="g">29.</subfield><subfield code="t">Newspaper Sports Sections --</subfield><subfield code="g">30.</subfield><subfield code="t">Sports Online --</subfield><subfield code="g">31.</subfield><subfield code="t">Podcasts --</subfield><subfield code="g">32.</subfield><subfield code="t">Social Media</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART V.</subfield><subfield code="t">MAJOR EVENTS --</subfield><subfield code="g">33.</subfield><subfield code="t">All-Star Games --</subfield><subfield code="g">34.</subfield><subfield code="t">Championship Parades --</subfield><subfield code="g">35.</subfield><subfield code="t">College Football Playoff & Bowl Games --</subfield><subfield code="g">36.</subfield><subfield code="t">FIFA Men's World Cup --</subfield><subfield code="g">37.</subfield><subfield code="t">FIFA Women's World Cup --</subfield><subfield code="g">38.</subfield><subfield code="t">Indianapolis 500 --</subfield><subfield code="g">39.</subfield><subfield code="t">Kentucky Derby --</subfield><subfield code="g">40.</subfield><subfield code="t">NBA Finals --</subfield><subfield code="g">. 41.</subfield><subfield code="t">NCAA Men's Final Four --</subfield><subfield code="g">42.</subfield><subfield code="t">NCAA Women's Final Four --</subfield><subfield code="g">43.</subfield><subfield code="t">Olympic Games --</subfield><subfield code="g">44.</subfield><subfield code="t">Rugby World Cup --</subfield><subfield code="g">45.</subfield><subfield code="t">Stanley Cup --</subfield><subfield code="g">46.</subfield><subfield code="t">Super Bowl --</subfield><subfield code="g">47.</subfield><subfield code="t">World Series</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VI.</subfield><subfield code="t">PROFESSIONAL LEAGUE SPORTS --</subfield><subfield code="g">48.</subfield><subfield code="t">Major League Baseball --</subfield><subfield code="g">49.</subfield><subfield code="t">National Basketball Association --</subfield><subfield code="g">50.</subfield><subfield code="t">National Football League --</subfield><subfield code="g">51.</subfield><subfield code="t">National Hockey League --</subfield><subfield code="g">52.</subfield><subfield code="t">Major League Soccer --</subfield><subfield code="g">53.</subfield><subfield code="t">Premier League --</subfield><subfield code="g">54.</subfield><subfield code="t">UEFA Champions League --</subfield><subfield code="g">55.</subfield><subfield code="t">Major League Lacrosse --</subfield><subfield code="g">56</subfield><subfield code="t">National Lacrosse League --</subfield><subfield code="g">57.</subfield><subfield code="t">Premier Lacrosse League --</subfield><subfield code="g">58.</subfield><subfield code="t">Major League Rugby --</subfield><subfield code="g">59.</subfield><subfield code="t">Canadian Football League --</subfield><subfield code="g">60.</subfield><subfield code="t">Arena Football League --</subfield><subfield code="g">61.</subfield><subfield code="t">Minor League Baseball --</subfield><subfield code="g">62.</subfield><subfield code="t">Minor League Hockey --</subfield><subfield code="g">63.</subfield><subfield code="t">NBA G League --</subfield><subfield code="g">64.</subfield><subfield code="t">United Soccer League</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VII.</subfield><subfield code="t">WOMEN'S LEAGUE SPORTS --</subfield><subfield code="g">65.</subfield><subfield code="t">Women's National Basketball Association --</subfield><subfield code="g">66.</subfield><subfield code="t">Legends Football League --</subfield><subfield code="g">67.</subfield><subfield code="t">National Pro Fastpitch --</subfield><subfield code="g">68.</subfield><subfield code="t">National Women's Hockey League --</subfield><subfield code="g">69.</subfield><subfield code="t">National Women's Soccer League</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VIII.</subfield><subfield code="t">COLLEGIATE & HIGH SCHOOL SPORTS --</subfield><subfield code="g">70.</subfield><subfield code="t">College Athletic Programs --</subfield><subfield code="g">71.</subfield><subfield code="t">Division I Conferences --</subfield><subfield code="g">. 72.</subfield><subfield code="t">NCAA Sports --</subfield><subfield code="g">73.</subfield><subfield code="t">NCAA Football --</subfield><subfield code="g">74.</subfield><subfield code="t">NCAA Men's Basketball --</subfield><subfield code="g">75.</subfield><subfield code="t">NCAA Women's Basketball --</subfield><subfield code="g">. 76</subfield><subfield code="t">High School Sports --</subfield><subfield code="g">77.</subfield><subfield code="t">Youth Team Sports</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART IX.</subfield><subfield code="t">FIGHTING SPORTS --</subfield><subfield code="g">78.</subfield><subfield code="t">Boxing --</subfield><subfield code="g">79.</subfield><subfield code="t">Ultimate Fighting Championship --</subfield><subfield code="g">80.</subfield><subfield code="t">World Wrestling Entertainment</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART X.</subfield><subfield code="t">GOLF --</subfield><subfield code="g">81.</subfield><subfield code="t">Golf Participation --</subfield><subfield code="g">82.</subfield><subfield code="t">Golf Courses --</subfield><subfield code="g">83.</subfield><subfield code="t">Men's Tour --</subfield><subfield code="g">84.</subfield><subfield code="t">Women's Tour --</subfield><subfield code="g">85.</subfield><subfield code="t">Major Tournaments</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XI.</subfield><subfield code="t">MOTORSPORTS --</subfield><subfield code="g">86.</subfield><subfield code="t">IndyCar --</subfield><subfield code="g">87.</subfield><subfield code="t">NASCAR --</subfield><subfield code="g">88.</subfield><subfield code="t">Formula One --</subfield><subfield code="g">89.</subfield><subfield code="t">Formula E --</subfield><subfield code="g">90.</subfield><subfield code="t">NHRA Drag Racing --</subfield><subfield code="g">91.</subfield><subfield code="t">SportsCar Championship --</subfield><subfield code="g">92.</subfield><subfield code="t">World Of Outlaws --</subfield><subfield code="g">93.</subfield><subfield code="t">Motorcycle Racing</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XII.</subfield><subfield code="t">TENNIS --</subfield><subfield code="g">94.</subfield><subfield code="t">Tennis Participation --</subfield><subfield code="g">95</subfield><subfield code="t">Tennis Ventures --</subfield><subfield code="g">96.</subfield><subfield code="t">Men's Tours --</subfield><subfield code="g">97.</subfield><subfield code="t">Women's Tours --</subfield><subfield code="g">98.</subfield><subfield code="t">Major Tournaments</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XIII.</subfield><subfield code="t">ESPORTS --</subfield><subfield code="g">99.</subfield><subfield code="t">Esports Market Assessment --</subfield><subfield code="g">100.</subfield><subfield code="t">Leagues & Championships --</subfield><subfield code="g">101.</subfield><subfield code="t">Esports Venues --</subfield><subfield code="g">102.</subfield><subfield code="t">Media & Advertising --</subfield><subfield code="g">103.</subfield><subfield code="t">Collegiate Esports</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XIV.</subfield><subfield code="t">RODEO --</subfield><subfield code="g">104.</subfield><subfield code="t">Rodeo Fans --</subfield><subfield code="g">105.</subfield><subfield code="t">Professional Rodeo Cowboys Association --</subfield><subfield code="g">106.</subfield><subfield code="t">Professional Bull Riders</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART XV.</subfield><subfield code="t">ORGANIZED SPORTS/COMPETITIONS --</subfield><subfield code="g">107.</subfield><subfield code="t">Air Racing --</subfield><subfield code="g">108.</subfield><subfield code="t">America's Cup --</subfield><subfield code="g">109.</subfield><subfield code="t">Bass Fishing & Sportfishing --</subfield><subfield code="g">110.</subfield><subfield code="t">Bowling --</subfield><subfield code="g">111.</subfield><subfield code="t">Competitive Cheerleading --</subfield><subfield code="g">112.</subfield><subfield code="t">Cricket --</subfield><subfield code="g">113.</subfield><subfield code="t">Cycling --</subfield><subfield code="g">114.</subfield><subfield code="t">Darts --</subfield><subfield code="g">115.</subfield><subfield code="t">Dog Shows --</subfield><subfield code="g">116.</subfield><subfield code="t">Drone Racing</subfield><subfield code="g">117.</subfield><subfield code="t">Equestrian --</subfield><subfield code="g">118.</subfield><subfield code="t">Events For Athletes With Disabilities --</subfield><subfield code="g">119.</subfield><subfield code="t">Figure Skating --</subfield><subfield code="g">120.</subfield><subfield code="t">Fitness & Strength Competitions --</subfield><subfield code="g">121.</subfield><subfield code="t">Gymnastics --</subfield><subfield code="g">122.</subfield><subfield code="t">Horse Racing --</subfield><subfield code="g">123.</subfield><subfield code="t">International Champions Cup --</subfield><subfield code="g">124.</subfield><subfield code="t">Lacrosse --</subfield><subfield code="g">125.</subfield><subfield code="t">Marathons & Endurance Events --</subfield><subfield code="g">126.</subfield><subfield code="t">Mountain Bike Races --</subfield><subfield code="g">127.</subfield><subfield code="t">Roller Derby --</subfield><subfield code="g">128.</subfield><subfield code="t">Rowing --</subfield><subfield code="g">129.</subfield><subfield code="t">Rugby --</subfield><subfield code="g">130.</subfield><subfield code="t">Senior Games --</subfield><subfield code="g">131.</subfield><subfield code="t">Skiing & Snowboarding --</subfield><subfield code="g">132.</subfield><subfield code="t">Soccer --</subfield><subfield code="g">133.</subfield><subfield code="t">Softball --</subfield><subfield code="g">134.</subfield><subfield code="t">Sport Climbing --</subfield><subfield code="g">135.</subfield><subfield code="t">State Games --</subfield><subfield code="g">136.</subfield><subfield code="t">Surfing --</subfield><subfield code="g">137.</subfield><subfield code="t">Swimming, Diving & Water Polo --</subfield><subfield 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| genre | Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf |
| genre_facet | Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| geographic | United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-on1114331593 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-11T08:47:01Z |
| institution | BVB |
| institution_GND | http://id.loc.gov/authorities/names/n87125747 |
| isbn | 9781577832881 1577832884 |
| issn | 2472-5706 |
| language | English |
| oclc_num | 1114331593 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (607 pages) |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series, |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Sports marketing 2020-2021 / by Richard K. Miller and Kelli Washington. 19th edition. Miramar, FL : Richard K. Miller & Associates, [2020] ©2020 1 online resource (607 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file RKMA market research handbook series, 2472-5706 Includes bibliographical references (pages 601-607). Online resource; title from PDF title page (RKMA, viewed August 30, 2019). PART I. THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Participation & Recreation -- 6. Top Sports Cities PART II. SPORTS MARKET SEGMENTS -- 7. Advertising & Sponsorships -- 8. Agents & Agencies -- 9. Concessions -- 10. Fantasy Sports -- 11. Fitness & Health Clubs -- 12. Game Promotions -- 13. Licensed Merchandise -- 14. Memorabilia -- 15. Sports Betting 16. Sporting Goods -- 17. Sports Halls Of Fame & Museums -- 18. Sports Travel -- 19. Ticketing PART III. VENUES -- 20. Professional Sports Stadiums & Arenas -- 21. Collegiate Stadiums and Arenas -- 22. Sports Facility Construction -- 23. Naming Rights -- 24. Premium Seating -- 25. Speedways PART IV. SPORTS MEDIA 26. Sports Television Broadcasting -- 27. Sports Radio -- 28. Sports Periodicals -- 29. Newspaper Sports Sections -- 30. Sports Online -- 31. Podcasts -- 32. Social Media PART V. MAJOR EVENTS -- 33. All-Star Games -- 34. Championship Parades -- 35. College Football Playoff & Bowl Games -- 36. FIFA Men's World Cup -- 37. FIFA Women's World Cup -- 38. Indianapolis 500 -- 39. Kentucky Derby -- 40. NBA Finals -- . 41. NCAA Men's Final Four -- 42. NCAA Women's Final Four -- 43. Olympic Games -- 44. Rugby World Cup -- 45. Stanley Cup -- 46. Super Bowl -- 47. World Series PART VI. PROFESSIONAL LEAGUE SPORTS -- 48. Major League Baseball -- 49. National Basketball Association -- 50. National Football League -- 51. National Hockey League -- 52. Major League Soccer -- 53. Premier League -- 54. UEFA Champions League -- 55. Major League Lacrosse -- 56 National Lacrosse League -- 57. Premier Lacrosse League -- 58. Major League Rugby -- 59. Canadian Football League -- 60. Arena Football League -- 61. Minor League Baseball -- 62. Minor League Hockey -- 63. NBA G League -- 64. United Soccer League PART VII. WOMEN'S LEAGUE SPORTS -- 65. Women's National Basketball Association -- 66. Legends Football League -- 67. National Pro Fastpitch -- 68. National Women's Hockey League -- 69. National Women's Soccer League PART VIII. COLLEGIATE & HIGH SCHOOL SPORTS -- 70. College Athletic Programs -- 71. Division I Conferences -- . 72. NCAA Sports -- 73. NCAA Football -- 74. NCAA Men's Basketball -- 75. NCAA Women's Basketball -- . 76 High School Sports -- 77. Youth Team Sports PART IX. FIGHTING SPORTS -- 78. Boxing -- 79. Ultimate Fighting Championship -- 80. World Wrestling Entertainment PART X. GOLF -- 81. Golf Participation -- 82. Golf Courses -- 83. Men's Tour -- 84. Women's Tour -- 85. Major Tournaments PART XI. MOTORSPORTS -- 86. IndyCar -- 87. NASCAR -- 88. Formula One -- 89. Formula E -- 90. NHRA Drag Racing -- 91. SportsCar Championship -- 92. World Of Outlaws -- 93. Motorcycle Racing PART XII. TENNIS -- 94. Tennis Participation -- 95 Tennis Ventures -- 96. Men's Tours -- 97. Women's Tours -- 98. Major Tournaments PART XIII. ESPORTS -- 99. Esports Market Assessment -- 100. Leagues & Championships -- 101. Esports Venues -- 102. Media & Advertising -- 103. Collegiate Esports PART XIV. RODEO -- 104. Rodeo Fans -- 105. Professional Rodeo Cowboys Association -- 106. Professional Bull Riders PART XV. ORGANIZED SPORTS/COMPETITIONS -- 107. Air Racing -- 108. America's Cup -- 109. Bass Fishing & Sportfishing -- 110. Bowling -- 111. Competitive Cheerleading -- 112. Cricket -- 113. Cycling -- 114. Darts -- 115. Dog Shows -- 116. Drone Racing 117. Equestrian -- 118. Events For Athletes With Disabilities -- 119. Figure Skating -- 120. Fitness & Strength Competitions -- 121. Gymnastics -- 122. Horse Racing -- 123. International Champions Cup -- 124. Lacrosse -- 125. Marathons & Endurance Events -- 126. Mountain Bike Races -- 127. Roller Derby -- 128. Rowing -- 129. Rugby -- 130. Senior Games -- 131. Skiing & Snowboarding -- 132. Soccer -- 133. Softball -- 134. Sport Climbing -- 135. State Games -- 136. Surfing -- 137. Swimming, Diving & Water Polo -- 138. Track & Field -- 139. Triathlons -- 140 Ultimate 141. Volleyball -- 142. X Games -- Appendix A. Academic Centers -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. College Degree Programs in Sports Business Appendix E Periodicals -- Appendix F. Sports Commissions. Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Marketing Handbooks, manuals, etc. Sports Marketing Statistics. Marketing research United States Handbooks, manuals, etc. Marketing Recherche États-Unis Guides, manuels, etc. Marketing research fast Sports Marketing fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbook https://id.nlm.nih.gov/mesh/D020479 Statistics https://id.nlm.nih.gov/mesh/D020500 handbooks. aat Handbooks and manuals fast Statistics fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Statistics. lcgft http://id.loc.gov/authorities/genreForms/gf2014026181 Guides et manuels. rvmgf Statistiques. rvmgf Washington, Kelli D., author aut Richard K. Miller & Associates, issuing body, publisher. isb pbl http://id.loc.gov/authorities/names/n87125747 has work: Sports marketing 2020-2021 (Text) https://id.oclc.org/worldcat/entity/E39PCFB4HGHfVfX4FDbDbGv6YX https://id.oclc.org/worldcat/ontology/hasWork RKMA market research handbook series. http://id.loc.gov/authorities/names/no2014097631 |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Sports marketing 2020-2021 / RKMA market research handbook series. THE U.S. SPORTS MARKET -- Market Summary -- Sports Fans -- Professional Sports -- Athletes -- Participation & Recreation -- Top Sports Cities SPORTS MARKET SEGMENTS -- Advertising & Sponsorships -- Agents & Agencies -- Concessions -- Fantasy Sports -- Fitness & Health Clubs -- Game Promotions -- Licensed Merchandise -- Memorabilia -- Sports Betting Sporting Goods -- Sports Halls Of Fame & Museums -- Sports Travel -- Ticketing VENUES -- Professional Sports Stadiums & Arenas -- Collegiate Stadiums and Arenas -- Sports Facility Construction -- Naming Rights -- Premium Seating -- Speedways SPORTS MEDIA Sports Television Broadcasting -- Sports Radio -- Sports Periodicals -- Newspaper Sports Sections -- Sports Online -- Podcasts -- Social Media MAJOR EVENTS -- All-Star Games -- Championship Parades -- College Football Playoff & Bowl Games -- FIFA Men's World Cup -- FIFA Women's World Cup -- Indianapolis 500 -- Kentucky Derby -- NBA Finals -- NCAA Men's Final Four -- NCAA Women's Final Four -- Olympic Games -- Rugby World Cup -- Stanley Cup -- Super Bowl -- World Series PROFESSIONAL LEAGUE SPORTS -- Major League Baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Premier League -- UEFA Champions League -- Major League Lacrosse -- National Lacrosse League -- Premier Lacrosse League -- Major League Rugby -- Canadian Football League -- Arena Football League -- Minor League Baseball -- Minor League Hockey -- NBA G League -- United Soccer League WOMEN'S LEAGUE SPORTS -- Women's National Basketball Association -- Legends Football League -- National Pro Fastpitch -- National Women's Hockey League -- National Women's Soccer League COLLEGIATE & HIGH SCHOOL SPORTS -- College Athletic Programs -- Division I Conferences -- NCAA Sports -- NCAA Football -- NCAA Men's Basketball -- NCAA Women's Basketball -- High School Sports -- Youth Team Sports FIGHTING SPORTS -- Boxing -- Ultimate Fighting Championship -- World Wrestling Entertainment GOLF -- Golf Participation -- Golf Courses -- Men's Tour -- Women's Tour -- Major Tournaments MOTORSPORTS -- IndyCar -- NASCAR -- Formula One -- Formula E -- NHRA Drag Racing -- SportsCar Championship -- World Of Outlaws -- Motorcycle Racing TENNIS -- Tennis Participation -- Tennis Ventures -- Men's Tours -- Women's Tours -- ESPORTS -- Esports Market Assessment -- Leagues & Championships -- Esports Venues -- Media & Advertising -- Collegiate Esports RODEO -- Rodeo Fans -- Professional Rodeo Cowboys Association -- Professional Bull Riders ORGANIZED SPORTS/COMPETITIONS -- Air Racing -- America's Cup -- Bass Fishing & Sportfishing -- Bowling -- Competitive Cheerleading -- Cricket -- Cycling -- Darts -- Dog Shows -- Drone Racing Equestrian -- Events For Athletes With Disabilities -- Figure Skating -- Fitness & Strength Competitions -- Gymnastics -- Horse Racing -- International Champions Cup -- Lacrosse -- Marathons & Endurance Events -- Mountain Bike Races -- Roller Derby -- Rowing -- Rugby -- Senior Games -- Skiing & Snowboarding -- Soccer -- Softball -- Sport Climbing -- State Games -- Surfing -- Swimming, Diving & Water Polo -- Track & Field -- Triathlons -- Ultimate Volleyball -- X Games -- Academic Centers -- Analysts -- Associations -- College Degree Programs in Sports Business Periodicals -- Sports Commissions. Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Marketing Handbooks, manuals, etc. Sports Marketing Statistics. Marketing research United States Handbooks, manuals, etc. Marketing Recherche États-Unis Guides, manuels, etc. Marketing research fast Sports Marketing fast |
| subject_GND | https://id.nlm.nih.gov/mesh/D020479 https://id.nlm.nih.gov/mesh/D020500 http://id.loc.gov/authorities/genreForms/gf2014026109 http://id.loc.gov/authorities/genreForms/gf2014026181 |
| title | Sports marketing 2020-2021 / |
| title_alt | THE U.S. SPORTS MARKET -- Market Summary -- Sports Fans -- Professional Sports -- Athletes -- Participation & Recreation -- Top Sports Cities SPORTS MARKET SEGMENTS -- Advertising & Sponsorships -- Agents & Agencies -- Concessions -- Fantasy Sports -- Fitness & Health Clubs -- Game Promotions -- Licensed Merchandise -- Memorabilia -- Sports Betting Sporting Goods -- Sports Halls Of Fame & Museums -- Sports Travel -- Ticketing VENUES -- Professional Sports Stadiums & Arenas -- Collegiate Stadiums and Arenas -- Sports Facility Construction -- Naming Rights -- Premium Seating -- Speedways SPORTS MEDIA Sports Television Broadcasting -- Sports Radio -- Sports Periodicals -- Newspaper Sports Sections -- Sports Online -- Podcasts -- Social Media MAJOR EVENTS -- All-Star Games -- Championship Parades -- College Football Playoff & Bowl Games -- FIFA Men's World Cup -- FIFA Women's World Cup -- Indianapolis 500 -- Kentucky Derby -- NBA Finals -- NCAA Men's Final Four -- NCAA Women's Final Four -- Olympic Games -- Rugby World Cup -- Stanley Cup -- Super Bowl -- World Series PROFESSIONAL LEAGUE SPORTS -- Major League Baseball -- National Basketball Association -- National Football League -- National Hockey League -- Major League Soccer -- Premier League -- UEFA Champions League -- Major League Lacrosse -- National Lacrosse League -- Premier Lacrosse League -- Major League Rugby -- Canadian Football League -- Arena Football League -- Minor League Baseball -- Minor League Hockey -- NBA G League -- United Soccer League WOMEN'S LEAGUE SPORTS -- Women's National Basketball Association -- Legends Football League -- National Pro Fastpitch -- National Women's Hockey League -- National Women's Soccer League COLLEGIATE & HIGH SCHOOL SPORTS -- College Athletic Programs -- Division I Conferences -- NCAA Sports -- NCAA Football -- NCAA Men's Basketball -- NCAA Women's Basketball -- High School Sports -- Youth Team Sports FIGHTING SPORTS -- Boxing -- Ultimate Fighting Championship -- World Wrestling Entertainment GOLF -- Golf Participation -- Golf Courses -- Men's Tour -- Women's Tour -- Major Tournaments MOTORSPORTS -- IndyCar -- NASCAR -- Formula One -- Formula E -- NHRA Drag Racing -- SportsCar Championship -- World Of Outlaws -- Motorcycle Racing TENNIS -- Tennis Participation -- Tennis Ventures -- Men's Tours -- Women's Tours -- ESPORTS -- Esports Market Assessment -- Leagues & Championships -- Esports Venues -- Media & Advertising -- Collegiate Esports RODEO -- Rodeo Fans -- Professional Rodeo Cowboys Association -- Professional Bull Riders ORGANIZED SPORTS/COMPETITIONS -- Air Racing -- America's Cup -- Bass Fishing & Sportfishing -- Bowling -- Competitive Cheerleading -- Cricket -- Cycling -- Darts -- Dog Shows -- Drone Racing Equestrian -- Events For Athletes With Disabilities -- Figure Skating -- Fitness & Strength Competitions -- Gymnastics -- Horse Racing -- International Champions Cup -- Lacrosse -- Marathons & Endurance Events -- Mountain Bike Races -- Roller Derby -- Rowing -- Rugby -- Senior Games -- Skiing & Snowboarding -- Soccer -- Softball -- Sport Climbing -- State Games -- Surfing -- Swimming, Diving & Water Polo -- Track & Field -- Triathlons -- Ultimate Volleyball -- X Games -- Academic Centers -- Analysts -- Associations -- College Degree Programs in Sports Business Periodicals -- Sports Commissions. |
| title_auth | Sports marketing 2020-2021 / |
| title_exact_search | Sports marketing 2020-2021 / |
| title_full | Sports marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Sports marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Sports marketing 2020-2021 / by Richard K. Miller and Kelli Washington. |
| title_short | Sports marketing 2020-2021 / |
| title_sort | sports marketing 2020 2021 |
| topic | Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Marketing Handbooks, manuals, etc. Sports Marketing Statistics. Marketing research United States Handbooks, manuals, etc. Marketing Recherche États-Unis Guides, manuels, etc. Marketing research fast Sports Marketing fast |
| topic_facet | Sports United States Marketing Handbooks, manuals, etc. Sports United States Marketing Statistics. Sports Marketing Handbooks, manuals, etc. Sports Marketing Statistics. Marketing research United States Handbooks, manuals, etc. Marketing Recherche États-Unis Guides, manuels, etc. Marketing research Sports Marketing United States Handbook Statistics handbooks. Handbooks and manuals Handbooks and manuals. Statistics. Guides et manuels. Statistiques. |
| work_keys_str_mv | AT millerrichardk sportsmarketing20202021 AT washingtonkellid sportsmarketing20202021 AT richardkmillerassociates sportsmarketing20202021 |