Language, media and economy in virtual and real life :: new perspectives /
This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of languag...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2018.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages. |
| Beschreibung: | 1 online resource (1 volume) |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781527521452 1527521451 |
Internformat
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| 505 | 0 | |a Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia -- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space | |
| 505 | 8 | |a Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors | |
| 520 | |a This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages. | ||
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| contents | Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia -- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors |
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| spelling | Language, media and economy in virtual and real life : new perspectives / edited by Paola Cotticelli Kurras and Alfredo Rizza. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018. 1 online resource (1 volume) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Includes bibliographical references. Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia -- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages. Economics Language. Économie politique Langage. Historical & comparative linguistics. bicssc Semiotics semiology. bicssc Advertising & society. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Economics Language fast Markenname gnd http://d-nb.info/gnd/4114513-6 Marketing gnd Werbung gnd http://d-nb.info/gnd/4065541-6 Wirtschaftssprache gnd http://d-nb.info/gnd/4117662-5 Cotticelli-Kurras, Paola, editor. Rizza, Alfredo, 1974- editor. https://id.oclc.org/worldcat/entity/E39PCjBQhW4ykQGGBmWQD4fpfq http://id.loc.gov/authorities/names/n2008006909 Print version: Language, media and economy in virtual and real life. Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018 1527505804 (OCoLC)1014458484 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1938118 Volltext |
| spellingShingle | Language, media and economy in virtual and real life : new perspectives / Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia -- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors Economics Language. Économie politique Langage. Historical & comparative linguistics. bicssc Semiotics semiology. bicssc Advertising & society. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Economics Language fast Markenname gnd http://d-nb.info/gnd/4114513-6 Marketing gnd Werbung gnd http://d-nb.info/gnd/4065541-6 Wirtschaftssprache gnd http://d-nb.info/gnd/4117662-5 |
| subject_GND | http://d-nb.info/gnd/4114513-6 http://d-nb.info/gnd/4065541-6 http://d-nb.info/gnd/4117662-5 |
| title | Language, media and economy in virtual and real life : new perspectives / |
| title_auth | Language, media and economy in virtual and real life : new perspectives / |
| title_exact_search | Language, media and economy in virtual and real life : new perspectives / |
| title_full | Language, media and economy in virtual and real life : new perspectives / edited by Paola Cotticelli Kurras and Alfredo Rizza. |
| title_fullStr | Language, media and economy in virtual and real life : new perspectives / edited by Paola Cotticelli Kurras and Alfredo Rizza. |
| title_full_unstemmed | Language, media and economy in virtual and real life : new perspectives / edited by Paola Cotticelli Kurras and Alfredo Rizza. |
| title_short | Language, media and economy in virtual and real life : |
| title_sort | language media and economy in virtual and real life new perspectives |
| title_sub | new perspectives / |
| topic | Economics Language. Économie politique Langage. Historical & comparative linguistics. bicssc Semiotics semiology. bicssc Advertising & society. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Economics Language fast Markenname gnd http://d-nb.info/gnd/4114513-6 Marketing gnd Werbung gnd http://d-nb.info/gnd/4065541-6 Wirtschaftssprache gnd http://d-nb.info/gnd/4117662-5 |
| topic_facet | Economics Language. Économie politique Langage. Historical & comparative linguistics. Semiotics semiology. Advertising & society. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Economics Language Markenname Marketing Werbung Wirtschaftssprache |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1938118 |
| work_keys_str_mv | AT cotticellikurraspaola languagemediaandeconomyinvirtualandreallifenewperspectives AT rizzaalfredo languagemediaandeconomyinvirtualandreallifenewperspectives |