Nation branding in modern history /:
A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern H...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York :
Berghahn Books,
2018.
|
| Schriftenreihe: | Explorations in culture and international history series ;
9. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power. |
| Beschreibung: | 1 online resource (x, 290 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781785339240 1785339249 |
Internformat
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ZDB-4-EBA-on1043050542 | ||
| 003 | OCoLC | ||
| 005 | 20241004212047.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 180626t20182018nyua ob 001 0 eng | ||
| 010 | |a 2018030595 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCF |d N$T |d EBLCP |d CNCGM |d YDX |d YDX |d OCLCO |d NLE |d UKMGB |d OTZ |d AU@ |d UKAHL |d OCL |d OCLCQ |d JSTOR |d OCLCO |d DEGRU |d OCLCQ |d OCLCO |d OCLCL | ||
| 015 | |a GBB8H0129 |2 bnb | ||
| 016 | 7 | |a 019020884 |2 Uk | |
| 019 | |a 1053856955 |a 1100873082 | ||
| 020 | |a 9781785339240 |q (electronic book) | ||
| 020 | |a 1785339249 |q (electronic book) | ||
| 020 | |z 9781785339233 |q (hardcover |q alkaline paper) | ||
| 035 | |a (OCoLC)1043050542 |z (OCoLC)1053856955 |z (OCoLC)1100873082 | ||
| 037 | |a 978178533924001 |b Ingram Content Group | ||
| 037 | |a 22573/ctvvx4dps |b JSTOR | ||
| 042 | |a pcc | ||
| 050 | 1 | 4 | |a JZ1305 |b .N339 2018 |
| 072 | 7 | |a POL |x 040020 |2 bisacsh | |
| 072 | 7 | |a POL |x 011000 |2 bisacsh | |
| 072 | 7 | |a HBLX |2 bicssc | |
| 072 | 7 | |a HIS |x 037070 |2 bisacsh | |
| 072 | 7 | |a POL |x 011010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043030 |2 bisacsh | |
| 082 | 7 | |a 327.2 |2 23 | |
| 049 | |a MAIN | ||
| 245 | 0 | 0 | |a Nation branding in modern history / |c edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will. |
| 264 | 1 | |a New York : |b Berghahn Books, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (x, 290 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Explorations in culture and international history series ; |v Volume 9 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. | |
| 520 | 8 | |a A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on September 10, 2018). | |
| 650 | 0 | |a Cultural diplomacy |x History |v Case studies. | |
| 650 | 0 | |a Place marketing |x Political aspects |v Case studies. | |
| 650 | 0 | |a National characteristics |x Political aspects |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |x Political aspects |v Case studies. | |
| 650 | 6 | |a Diplomatie culturelle |x Histoire |v Études de cas. | |
| 650 | 6 | |a Caractéristiques nationales |x Aspect politique |v Études de cas. | |
| 650 | 6 | |a Stratégie de marque |x Aspect politique |v Études de cas. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x International. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x General. |2 bisacsh | |
| 650 | 7 | |a HISTORY / Modern / 20th Century |2 bisacsh | |
| 650 | 7 | |a Cultural diplomacy |2 fast | |
| 650 | 7 | |a National characteristics |x Political aspects |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Viktorin, Carolin, |e editor. | |
| 700 | 1 | |a Gienow-Hecht, Jessica C. E., |d 1964- |e editor. |0 http://id.loc.gov/authorities/names/n98101457 | |
| 700 | 1 | |a Estner, Annika, |e editor. | |
| 700 | 1 | |a Will, Marcel K., |e editor. | |
| 758 | |i has work: |a Nation branding in modern history (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFr3rQQBgrgKbtY7Wxh3FC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |t Nation branding in modern history. |d New York : Berghahn Books, 2018 |z 9781785339233 |w (DLC) 2018018972 |
| 830 | 0 | |a Explorations in culture and international history series ; |v 9. |0 http://id.loc.gov/authorities/names/n2002030177 | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1710766 |3 Volltext |
| 938 | |a De Gruyter |b DEGR |n 9781785339240 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34794505 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5489306 | ||
| 938 | |a EBSCOhost |b EBSC |n 1710766 | ||
| 938 | |a YBP Library Services |b YANK |n 15207692 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1043050542 |
|---|---|
| _version_ | 1816882464552910848 |
| adam_text | |
| any_adam_object | |
| author2 | Viktorin, Carolin Gienow-Hecht, Jessica C. E., 1964- Estner, Annika Will, Marcel K. |
| author2_role | edt edt edt edt |
| author2_variant | c v cv j c e g h jceg jcegh a e ae m k w mk mkw |
| author_GND | http://id.loc.gov/authorities/names/n98101457 |
| author_facet | Viktorin, Carolin Gienow-Hecht, Jessica C. E., 1964- Estner, Annika Will, Marcel K. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JZ1305 |
| callnumber-raw | JZ1305 .N339 2018 |
| callnumber-search | JZ1305 .N339 2018 |
| callnumber-sort | JZ 41305 N339 42018 |
| callnumber-subject | JZ - International Relations |
| collection | ZDB-4-EBA |
| contents | PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. |
| ctrlnum | (OCoLC)1043050542 |
| dewey-full | 327.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 327 - International relations |
| dewey-raw | 327.2 |
| dewey-search | 327.2 |
| dewey-sort | 3327.2 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05808cam a2200829 i 4500</leader><controlfield tag="001">ZDB-4-EBA-on1043050542</controlfield><controlfield tag="003">OCoLC</controlfield><controlfield tag="005">20241004212047.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr |||||||||||</controlfield><controlfield tag="008">180626t20182018nyua ob 001 0 eng </controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a"> 2018030595</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DLC</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">DLC</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCF</subfield><subfield code="d">N$T</subfield><subfield code="d">EBLCP</subfield><subfield code="d">CNCGM</subfield><subfield code="d">YDX</subfield><subfield code="d">YDX</subfield><subfield code="d">OCLCO</subfield><subfield code="d">NLE</subfield><subfield code="d">UKMGB</subfield><subfield code="d">OTZ</subfield><subfield code="d">AU@</subfield><subfield code="d">UKAHL</subfield><subfield code="d">OCL</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">JSTOR</subfield><subfield code="d">OCLCO</subfield><subfield code="d">DEGRU</subfield><subfield code="d">OCLCQ</subfield><subfield code="d">OCLCO</subfield><subfield code="d">OCLCL</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBB8H0129</subfield><subfield code="2">bnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">019020884</subfield><subfield code="2">Uk</subfield></datafield><datafield tag="019" ind1=" " ind2=" "><subfield code="a">1053856955</subfield><subfield code="a">1100873082</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781785339240</subfield><subfield code="q">(electronic book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1785339249</subfield><subfield code="q">(electronic book)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781785339233</subfield><subfield code="q">(hardcover</subfield><subfield code="q">alkaline paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1043050542</subfield><subfield code="z">(OCoLC)1053856955</subfield><subfield code="z">(OCoLC)1100873082</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">978178533924001</subfield><subfield code="b">Ingram Content Group</subfield></datafield><datafield tag="037" ind1=" " ind2=" "><subfield code="a">22573/ctvvx4dps</subfield><subfield code="b">JSTOR</subfield></datafield><datafield tag="042" ind1=" " ind2=" "><subfield code="a">pcc</subfield></datafield><datafield tag="050" ind1="1" ind2="4"><subfield code="a">JZ1305</subfield><subfield code="b">.N339 2018</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">POL</subfield><subfield code="x">040020</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">POL</subfield><subfield code="x">011000</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">HBLX</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">HIS</subfield><subfield code="x">037070</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">POL</subfield><subfield code="x">011010</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="x">043030</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="082" ind1="7" ind2=" "><subfield code="a">327.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">MAIN</subfield></datafield><datafield tag="245" ind1="0" ind2="0"><subfield code="a">Nation branding in modern history /</subfield><subfield code="c">edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York :</subfield><subfield code="b">Berghahn Books,</subfield><subfield code="c">2018.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">©2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (x, 290 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Explorations in culture and international history series ;</subfield><subfield code="v">Volume 9</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index.</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst.</subfield></datafield><datafield tag="520" ind1="8" ind2=" "><subfield code="a">A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.</subfield></datafield><datafield tag="588" ind1="0" ind2=" "><subfield code="a">Online resource; title from digital title page (viewed on September 10, 2018).</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Cultural diplomacy</subfield><subfield code="x">History</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Place marketing</subfield><subfield code="x">Political aspects</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">National characteristics</subfield><subfield code="x">Political aspects</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="x">Political aspects</subfield><subfield code="v">Case studies.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Diplomatie culturelle</subfield><subfield code="x">Histoire</subfield><subfield code="v">Études de cas.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Caractéristiques nationales</subfield><subfield code="x">Aspect politique</subfield><subfield code="v">Études de cas.</subfield></datafield><datafield tag="650" ind1=" " ind2="6"><subfield code="a">Stratégie de marque</subfield><subfield code="x">Aspect politique</subfield><subfield code="v">Études de cas.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">POLITICAL SCIENCE</subfield><subfield code="x">Government</subfield><subfield code="x">International.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">POLITICAL SCIENCE</subfield><subfield code="x">International Relations</subfield><subfield code="x">General.</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">HISTORY / Modern / 20th Century</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Cultural diplomacy</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">National characteristics</subfield><subfield code="x">Political aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Case studies</subfield><subfield code="2">fast</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">History</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Viktorin, Carolin,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gienow-Hecht, Jessica C. E.,</subfield><subfield code="d">1964-</subfield><subfield code="e">editor.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n98101457</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Estner, Annika,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Will, Marcel K.,</subfield><subfield code="e">editor.</subfield></datafield><datafield tag="758" ind1=" " ind2=" "><subfield code="i">has work:</subfield><subfield code="a">Nation branding in modern history (Text)</subfield><subfield code="1">https://id.oclc.org/worldcat/entity/E39PCFr3rQQBgrgKbtY7Wxh3FC</subfield><subfield code="4">https://id.oclc.org/worldcat/ontology/hasWork</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="t">Nation branding in modern history.</subfield><subfield code="d">New York : Berghahn Books, 2018</subfield><subfield code="z">9781785339233</subfield><subfield code="w">(DLC) 2018018972</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Explorations in culture and international history series ;</subfield><subfield code="v">9.</subfield><subfield code="0">http://id.loc.gov/authorities/names/n2002030177</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">FWS01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FWS_PDA_EBA</subfield><subfield code="u">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1710766</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">De Gruyter</subfield><subfield code="b">DEGR</subfield><subfield code="n">9781785339240</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">Askews and Holts Library Services</subfield><subfield code="b">ASKH</subfield><subfield code="n">AH34794505</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">ProQuest Ebook Central</subfield><subfield code="b">EBLB</subfield><subfield code="n">EBL5489306</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">EBSCOhost</subfield><subfield code="b">EBSC</subfield><subfield code="n">1710766</subfield></datafield><datafield tag="938" ind1=" " ind2=" "><subfield code="a">YBP Library Services</subfield><subfield code="b">YANK</subfield><subfield code="n">15207692</subfield></datafield><datafield tag="994" ind1=" " ind2=" "><subfield code="a">92</subfield><subfield code="b">GEBAY</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield></datafield></record></collection> |
| genre | Case studies fast History fast |
| genre_facet | Case studies History |
| id | ZDB-4-EBA-on1043050542 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:29:02Z |
| institution | BVB |
| isbn | 9781785339240 1785339249 |
| language | English |
| lccn | 2018030595 |
| oclc_num | 1043050542 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (x, 290 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Berghahn Books, |
| record_format | marc |
| series | Explorations in culture and international history series ; |
| series2 | Explorations in culture and international history series ; |
| spelling | Nation branding in modern history / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will. New York : Berghahn Books, 2018. ©2018 1 online resource (x, 290 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Explorations in culture and international history series ; Volume 9 Includes bibliographical references and index. PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power. Online resource; title from digital title page (viewed on September 10, 2018). Cultural diplomacy History Case studies. Place marketing Political aspects Case studies. National characteristics Political aspects Case studies. Branding (Marketing) Political aspects Case studies. Diplomatie culturelle Histoire Études de cas. Caractéristiques nationales Aspect politique Études de cas. Stratégie de marque Aspect politique Études de cas. POLITICAL SCIENCE Government International. bisacsh POLITICAL SCIENCE International Relations General. bisacsh HISTORY / Modern / 20th Century bisacsh Cultural diplomacy fast National characteristics Political aspects fast Case studies fast History fast Viktorin, Carolin, editor. Gienow-Hecht, Jessica C. E., 1964- editor. http://id.loc.gov/authorities/names/n98101457 Estner, Annika, editor. Will, Marcel K., editor. has work: Nation branding in modern history (Text) https://id.oclc.org/worldcat/entity/E39PCFr3rQQBgrgKbtY7Wxh3FC https://id.oclc.org/worldcat/ontology/hasWork Print version: Nation branding in modern history. New York : Berghahn Books, 2018 9781785339233 (DLC) 2018018972 Explorations in culture and international history series ; 9. http://id.loc.gov/authorities/names/n2002030177 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1710766 Volltext |
| spellingShingle | Nation branding in modern history / Explorations in culture and international history series ; PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. Cultural diplomacy History Case studies. Place marketing Political aspects Case studies. National characteristics Political aspects Case studies. Branding (Marketing) Political aspects Case studies. Diplomatie culturelle Histoire Études de cas. Caractéristiques nationales Aspect politique Études de cas. Stratégie de marque Aspect politique Études de cas. POLITICAL SCIENCE Government International. bisacsh POLITICAL SCIENCE International Relations General. bisacsh HISTORY / Modern / 20th Century bisacsh Cultural diplomacy fast National characteristics Political aspects fast |
| title | Nation branding in modern history / |
| title_auth | Nation branding in modern history / |
| title_exact_search | Nation branding in modern history / |
| title_full | Nation branding in modern history / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will. |
| title_fullStr | Nation branding in modern history / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will. |
| title_full_unstemmed | Nation branding in modern history / edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will. |
| title_short | Nation branding in modern history / |
| title_sort | nation branding in modern history |
| topic | Cultural diplomacy History Case studies. Place marketing Political aspects Case studies. National characteristics Political aspects Case studies. Branding (Marketing) Political aspects Case studies. Diplomatie culturelle Histoire Études de cas. Caractéristiques nationales Aspect politique Études de cas. Stratégie de marque Aspect politique Études de cas. POLITICAL SCIENCE Government International. bisacsh POLITICAL SCIENCE International Relations General. bisacsh HISTORY / Modern / 20th Century bisacsh Cultural diplomacy fast National characteristics Political aspects fast |
| topic_facet | Cultural diplomacy History Case studies. Place marketing Political aspects Case studies. National characteristics Political aspects Case studies. Branding (Marketing) Political aspects Case studies. Diplomatie culturelle Histoire Études de cas. Caractéristiques nationales Aspect politique Études de cas. Stratégie de marque Aspect politique Études de cas. POLITICAL SCIENCE Government International. POLITICAL SCIENCE International Relations General. HISTORY / Modern / 20th Century Cultural diplomacy National characteristics Political aspects Case studies History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1710766 |
| work_keys_str_mv | AT viktorincarolin nationbrandinginmodernhistory AT gienowhechtjessicace nationbrandinginmodernhistory AT estnerannika nationbrandinginmodernhistory AT willmarcelk nationbrandinginmodernhistory |