Branding Latin America :: Strategies, Aims, Resistance.
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the r...
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| Weitere Verfasser: | , , , , , , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Blue Ridge Summit :
Lexington Books,
2018.
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets. |
| Beschreibung: | 1 online resource (247 pages) |
| ISBN: | 9781498568289 1498568289 |
Internformat
MARC
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| 100 | 1 | |a Aronczyk, Melissa. | |
| 245 | 1 | 0 | |a Branding Latin America : |b Strategies, Aims, Resistance. |
| 260 | |a Blue Ridge Summit : |b Lexington Books, |c 2018. | ||
| 300 | |a 1 online resource (247 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke. | |
| 505 | 8 | |a Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors. | |
| 520 | |a This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets. | ||
| 650 | 0 | |a Place marketing |z Latin America. | |
| 650 | 0 | |a Branding (Marketing) |z Latin America. | |
| 651 | 0 | |a Latin America |x Relations. |0 http://id.loc.gov/authorities/subjects/sh2009129903 | |
| 650 | 6 | |a Stratégie de marque |z Amérique latine. | |
| 650 | 7 | |a HISTORY |z Latin America |x General. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a International relations |2 fast | |
| 650 | 7 | |a Place marketing |2 fast | |
| 651 | 7 | |a Latin America |2 fast | |
| 700 | 1 | |a Cerda Pereira, Andrea Paz. | |
| 700 | 1 | |a Fehimović, Dunja. | |
| 700 | 1 | |a Ginger, Andrew. | |
| 700 | 1 | |a Carrillo, Paula Gómez. | |
| 700 | 1 | |a Jiménez-Martínez, César. | |
| 700 | 1 | |a Levinson, Brett. | |
| 700 | 1 | |a Ogden, Rebecca. | |
| 700 | 1 | |a Aronczyk, Melissa. | |
| 758 | |i has work: |a Branding Latin America (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGhwTkTPBdqY9XRkvgXDFX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Aronczyk, Melissa. |t Branding Latin America : Strategies, Aims, Resistance. |d Blue Ridge Summit : Lexington Books, ©2018 |z 9781498568272 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1692576 |3 Volltext |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-on1029506186 |
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| _version_ | 1816882416610967552 |
| adam_text | |
| any_adam_object | |
| author | Aronczyk, Melissa |
| author2 | Cerda Pereira, Andrea Paz Fehimović, Dunja Ginger, Andrew Carrillo, Paula Gómez Jiménez-Martínez, César Levinson, Brett Ogden, Rebecca Aronczyk, Melissa |
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| author_facet | Aronczyk, Melissa Cerda Pereira, Andrea Paz Fehimović, Dunja Ginger, Andrew Carrillo, Paula Gómez Jiménez-Martínez, César Levinson, Brett Ogden, Rebecca Aronczyk, Melissa |
| author_role | |
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| callnumber-first | F - General American History |
| callnumber-label | F1415 |
| callnumber-raw | F1415 .B736 2018 |
| callnumber-search | F1415 .B736 2018 |
| callnumber-sort | F 41415 B736 42018 |
| callnumber-subject | F - General American History |
| collection | ZDB-4-EBA |
| contents | Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke. Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors. |
| ctrlnum | (OCoLC)1029506186 |
| dewey-full | 303.4828 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 303 - Social processes |
| dewey-raw | 303.4828 |
| dewey-search | 303.4828 |
| dewey-sort | 3303.4828 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| geographic | Latin America Relations. http://id.loc.gov/authorities/subjects/sh2009129903 Latin America fast |
| geographic_facet | Latin America Relations. Latin America |
| id | ZDB-4-EBA-on1029506186 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:28:16Z |
| institution | BVB |
| isbn | 9781498568289 1498568289 |
| language | English |
| oclc_num | 1029506186 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (247 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Lexington Books, |
| record_format | marc |
| spelling | Aronczyk, Melissa. Branding Latin America : Strategies, Aims, Resistance. Blue Ridge Summit : Lexington Books, 2018. 1 online resource (247 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke. Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors. This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets. Place marketing Latin America. Branding (Marketing) Latin America. Latin America Relations. http://id.loc.gov/authorities/subjects/sh2009129903 Stratégie de marque Amérique latine. HISTORY Latin America General. bisacsh Branding (Marketing) fast International relations fast Place marketing fast Latin America fast Cerda Pereira, Andrea Paz. Fehimović, Dunja. Ginger, Andrew. Carrillo, Paula Gómez. Jiménez-Martínez, César. Levinson, Brett. Ogden, Rebecca. has work: Branding Latin America (Text) https://id.oclc.org/worldcat/entity/E39PCGhwTkTPBdqY9XRkvgXDFX https://id.oclc.org/worldcat/ontology/hasWork Print version: Aronczyk, Melissa. Branding Latin America : Strategies, Aims, Resistance. Blue Ridge Summit : Lexington Books, ©2018 9781498568272 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1692576 Volltext |
| spellingShingle | Aronczyk, Melissa Branding Latin America : Strategies, Aims, Resistance. Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke. Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors. Place marketing Latin America. Branding (Marketing) Latin America. Stratégie de marque Amérique latine. HISTORY Latin America General. bisacsh Branding (Marketing) fast International relations fast Place marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2009129903 |
| title | Branding Latin America : Strategies, Aims, Resistance. |
| title_auth | Branding Latin America : Strategies, Aims, Resistance. |
| title_exact_search | Branding Latin America : Strategies, Aims, Resistance. |
| title_full | Branding Latin America : Strategies, Aims, Resistance. |
| title_fullStr | Branding Latin America : Strategies, Aims, Resistance. |
| title_full_unstemmed | Branding Latin America : Strategies, Aims, Resistance. |
| title_short | Branding Latin America : |
| title_sort | branding latin america strategies aims resistance |
| title_sub | Strategies, Aims, Resistance. |
| topic | Place marketing Latin America. Branding (Marketing) Latin America. Stratégie de marque Amérique latine. HISTORY Latin America General. bisacsh Branding (Marketing) fast International relations fast Place marketing fast |
| topic_facet | Place marketing Latin America. Branding (Marketing) Latin America. Latin America Relations. Stratégie de marque Amérique latine. HISTORY Latin America General. Branding (Marketing) International relations Place marketing Latin America |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1692576 |
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