Measuring marketing :: 103 key metrics every marketer needs /
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin :
De Gruyter,
[2018]
|
| Ausgabe: | Third edition. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781501507311 1501507311 |
Internformat
MARC
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| 245 | 1 | 0 | |a Measuring marketing : |b 103 key metrics every marketer needs / |c John Davis. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Berlin : |b De Gruyter, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed February 21, 2018) | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Evaluation. | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Marketing |x Évaluation. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
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| author | Davis, John, 1960 February 17- |
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| callnumber-raw | HF5415 .D366 2018 |
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| callnumber-subject | HF - Commerce |
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| discipline | Wirtschaftswissenschaften |
| edition | Third edition. |
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| spelling | Davis, John, 1960 February 17- author. https://id.oclc.org/worldcat/entity/E39PBJqqmqJYMgkR9cdJWgHgrq http://id.loc.gov/authorities/names/nb2006000247 Measuring marketing : 103 key metrics every marketer needs / John Davis. Third edition. Berlin : De Gruyter, [2018] ©2018 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from PDF title page (EBSCO, viewed February 21, 2018) Includes bibliographical references and index. Marketing Evaluation. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Évaluation. Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Evaluation fast Marketing research fast has work: Measuring marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFXXKBR3mgJKQBC8YtKBGd https://id.oclc.org/worldcat/ontology/hasWork FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1670242 Volltext |
| spellingShingle | Davis, John, 1960 February 17- Measuring marketing : 103 key metrics every marketer needs / Marketing Evaluation. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Évaluation. Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Evaluation fast Marketing research fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081350 |
| title | Measuring marketing : 103 key metrics every marketer needs / |
| title_auth | Measuring marketing : 103 key metrics every marketer needs / |
| title_exact_search | Measuring marketing : 103 key metrics every marketer needs / |
| title_full | Measuring marketing : 103 key metrics every marketer needs / John Davis. |
| title_fullStr | Measuring marketing : 103 key metrics every marketer needs / John Davis. |
| title_full_unstemmed | Measuring marketing : 103 key metrics every marketer needs / John Davis. |
| title_short | Measuring marketing : |
| title_sort | measuring marketing 103 key metrics every marketer needs |
| title_sub | 103 key metrics every marketer needs / |
| topic | Marketing Evaluation. Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Marketing Évaluation. Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing Evaluation fast Marketing research fast |
| topic_facet | Marketing Evaluation. Marketing research. Marketing Évaluation. Marketing Recherche. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Evaluation Marketing research |
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