Exploring experience design :: fusing business, tech, and design to shape customer engagement /
Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge Get acquainted with the...
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Birmingham, UK :
Packt Publishing,
2017.
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| Online-Zugang: | Volltext |
| Zusammenfassung: | Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge Get acquainted with the various phases of a typical Experience Design workflow Work through the key process and techniques in XD, supported by most of the common use cases Who This Book Is For This book is for designers who wish to enter the field of UX Design, especially Programmers, Content Strategists, and Organizations keen to understand the core concepts of UX Design. What You Will Learn Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change Get motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners Understand what experience is, how experiences are designed, and why they are effective Gain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical) Get to know your X's and D's - understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices In Detail We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioner ... |
| Beschreibung: | 1 online resource (1 volume) : illustrations |
| ISBN: | 1787120112 9781787122444 1787122441 9781787120112 |
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| spelling | Schwartz, Ezra, author. http://id.loc.gov/authorities/names/no2012028542 Exploring experience design : fusing business, tech, and design to shape customer engagement / Ezra Schwartz. Birmingham, UK : Packt Publishing, 2017. 1 online resource (1 volume) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Online resource; title from title page (Safari, viewed September 22, 2017). Learn how to unify Customer Experience, User Experience and more to shape lasting customer engagement in a world of rapid change. About This Book An introductory guide to Experience Design that will help you break into XD as a career by gaining A strong foundational knowledge Get acquainted with the various phases of a typical Experience Design workflow Work through the key process and techniques in XD, supported by most of the common use cases Who This Book Is For This book is for designers who wish to enter the field of UX Design, especially Programmers, Content Strategists, and Organizations keen to understand the core concepts of UX Design. What You Will Learn Understand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate products and services in order to compete for customers in a global economy driven by technology and change Get motivated by the numerous professional opportunities that XD opens up for practitioners in wide-ranging domains, and by the stories of real XD practitioners Understand what experience is, how experiences are designed, and why they are effective Gain knowledge of user-centered design principles, methodologies, and best practices that will improve your product (digital or physical) Get to know your X's and D's - understand the differences between XD and UX, CX, IxD, IA, SD, VD, PD, and other design practices In Detail We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty: Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences. Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy. This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioner ... User interfaces (Computer systems) Design. User-centered system design. http://id.loc.gov/authorities/subjects/sh2006002024 Conception participative (Conception de systèmes) COMPUTERS Desktop Applications Design & Graphics. bisacsh COMPUTERS Software Development & Engineering General. bisacsh COMPUTERS Web Design. bisacsh User-centered system design fast User interfaces (Computer systems) Design fast has work: Exploring experience design (Text) https://id.oclc.org/worldcat/entity/E39PCH6cDGXFPWBCKPm73Cgjwd https://id.oclc.org/worldcat/ontology/hasWork Print version: Schwartz, Ezra. Exploring experience design : fusing business, tech and design to shape customer engagement. Birmingham, England ; Mumbia, India : Packt Publishing, 2017 9781787122444 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1585789 Volltext |
| spellingShingle | Schwartz, Ezra Exploring experience design : fusing business, tech, and design to shape customer engagement / User interfaces (Computer systems) Design. User-centered system design. http://id.loc.gov/authorities/subjects/sh2006002024 Conception participative (Conception de systèmes) COMPUTERS Desktop Applications Design & Graphics. bisacsh COMPUTERS Software Development & Engineering General. bisacsh COMPUTERS Web Design. bisacsh User-centered system design fast User interfaces (Computer systems) Design fast |
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| title | Exploring experience design : fusing business, tech, and design to shape customer engagement / |
| title_auth | Exploring experience design : fusing business, tech, and design to shape customer engagement / |
| title_exact_search | Exploring experience design : fusing business, tech, and design to shape customer engagement / |
| title_full | Exploring experience design : fusing business, tech, and design to shape customer engagement / Ezra Schwartz. |
| title_fullStr | Exploring experience design : fusing business, tech, and design to shape customer engagement / Ezra Schwartz. |
| title_full_unstemmed | Exploring experience design : fusing business, tech, and design to shape customer engagement / Ezra Schwartz. |
| title_short | Exploring experience design : |
| title_sort | exploring experience design fusing business tech and design to shape customer engagement |
| title_sub | fusing business, tech, and design to shape customer engagement / |
| topic | User interfaces (Computer systems) Design. User-centered system design. http://id.loc.gov/authorities/subjects/sh2006002024 Conception participative (Conception de systèmes) COMPUTERS Desktop Applications Design & Graphics. bisacsh COMPUTERS Software Development & Engineering General. bisacsh COMPUTERS Web Design. bisacsh User-centered system design fast User interfaces (Computer systems) Design fast |
| topic_facet | User interfaces (Computer systems) Design. User-centered system design. Conception participative (Conception de systèmes) COMPUTERS Desktop Applications Design & Graphics. COMPUTERS Software Development & Engineering General. COMPUTERS Web Design. User-centered system design User interfaces (Computer systems) Design |
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