A designer's research manual :: succeed in design by knowing your clients and understanding what they really need /

"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook w...

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Bibliographische Detailangaben
1. Verfasser: Visocky O'Grady, Jennifer (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Beverly, MA : Rockport Publishers, [2017]
Ausgabe:Second edition.
Schriftenreihe:Design field guides.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover
Beschreibung:1 online resource (208 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9781631594304
1631594303

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