Value-based marketing strategy :: pricing and costs for relationship marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English Spanish |
| Published: |
Wilmington, Del. :
Vernon Press,
©2014.
©2014 |
| Series: | Series in business & finance.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781622730537 1622730534 |
Staff View
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| id | ZDB-4-EBA-ocn966888978 |
| illustrated | Illustrated |
| indexdate | 2025-04-11T08:43:31Z |
| institution | BVB |
| isbn | 9781622730537 1622730534 |
| language | English Spanish |
| oclc_num | 966888978 |
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| publishDate | 2014 |
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| series | Series in business & finance. |
| series2 | Series in business & finance |
| spelling | Lopez, Santiago. Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. Wilmington, Del. : Vernon Press, ©2014. ©2014 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Series in business & finance Includes bibliographical references and index. Translated from the Spanish. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing relationnel. Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast Relationship marketing fast has work: Value-based marketing strategy (Text) https://id.oclc.org/worldcat/entity/E39PCH3MFQVDJH9fhr9rXRxfmb https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781622730339 162273033X (OCoLC)952957339 Series in business & finance. |
| spellingShingle | Lopez, Santiago Value-based marketing strategy : pricing and costs for relationship marketing / Series in business & finance. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing relationnel. Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85081339 |
| title | Value-based marketing strategy : pricing and costs for relationship marketing / |
| title_auth | Value-based marketing strategy : pricing and costs for relationship marketing / |
| title_exact_search | Value-based marketing strategy : pricing and costs for relationship marketing / |
| title_full | Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. |
| title_fullStr | Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. |
| title_full_unstemmed | Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez. |
| title_short | Value-based marketing strategy : |
| title_sort | value based marketing strategy pricing and costs for relationship marketing |
| title_sub | pricing and costs for relationship marketing / |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing Management. http://id.loc.gov/authorities/subjects/sh85081339 Marketing relationnel. Marketing. Marketing Gestion. marketing. aat BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Marketing fast Marketing Management fast Relationship marketing fast |
| topic_facet | Relationship marketing. Marketing. Marketing Management. Marketing relationnel. Marketing Gestion. marketing. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Marketing Marketing Management Relationship marketing |
| work_keys_str_mv | AT lopezsantiago valuebasedmarketingstrategypricingandcostsforrelationshipmarketing |