Entrepreneurship in the Arab World :: ten case studies /

This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovativ...

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Körperschaft: American University in Cairo. El-Khazindar Business Research and Case Center (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cairo, Egypt : The American University in Cairo Press, 2016.
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Zusammenfassung:This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
Beschreibung:1 online resource (xii, 160 pages) : illustrations, map
Bibliographie:Includes bibliographical references.
ISBN:9781617977008
1617977004