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How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.

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Bibliographic Details
Main Authors: Smith, Michael D., 1968- (Author), Telang, Rahul (Author)
Format: Electronic eBook
Language:English
Published: Cambridge, Massachusetts : MIT Press, [2016]
Series:MIT Press Ser.
Subjects:
Online Access:DE-862
DE-863
Summary:How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780262335881
0262335883
9780262335874
0262335875
9780262335898
0262335891

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