Does marketing need reform? :: fresh perspectives on the future /
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Abingdon, Oxon :
Routledge,
2015.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Originally published 2006 by M.E. Sharpe. |
| Beschreibung: | 1 online resource (vii, 352 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781315705118 1315705117 9781317472865 1317472861 9781317472872 131747287X |
Internformat
MARC
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| 003 | OCoLC | ||
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| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 150220r20152006enka ob 001 0 eng d | ||
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| 245 | 0 | 0 | |a Does marketing need reform? : |b fresh perspectives on the future / |c Jagdish N. Sheth, Rajendra S. Sisodia, editors. |
| 260 | |a Abingdon, Oxon : |b Routledge, |c 2015. | ||
| 300 | |a 1 online resource (vii, 352 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Originally published 2006 by M.E. Sharpe. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing. | |
| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Sheth, Jagdish N. | |
| 700 | 1 | |a Sisodia, Rajendra. | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn958107685 |
|---|---|
| _version_ | 1816882360776392704 |
| adam_text | |
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| author2 | Sheth, Jagdish N. Sisodia, Rajendra |
| author2_role | |
| author2_variant | j n s jn jns r s rs |
| author_facet | Sheth, Jagdish N. Sisodia, Rajendra |
| author_sort | Sheth, Jagdish N. |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415 .D64 2015 |
| callnumber-search | HF5415 .D64 2015 |
| callnumber-sort | HF 45415 D64 42015 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing. |
| ctrlnum | (OCoLC)958107685 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn958107685 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:27:23Z |
| institution | BVB |
| isbn | 9781315705118 1315705117 9781317472865 1317472861 9781317472872 131747287X |
| language | English |
| oclc_num | 958107685 |
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| physical | 1 online resource (vii, 352 pages) : illustrations |
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| spelling | Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors. Abingdon, Oxon : Routledge, 2015. 1 online resource (vii, 352 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Originally published 2006 by M.E. Sharpe. Includes bibliographical references and index. pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast Sheth, Jagdish N. Sisodia, Rajendra. 9780765616982 9780765616999 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=275504 Volltext |
| spellingShingle | Does marketing need reform? : fresh perspectives on the future / pt. 1. Mirror, mirror on the wall : marketing's image, excess, and resistance problems -- pt. 2. Are marketing's problems self-correcting? -- pt. 3. Rethinking marketing's sacred cows -- pt. 4. Adjusting to marketing's changing context -- pt. 5. Marketing and its stakeholders -- pt. 6. Academia, heal thyself : reforming marketing scholarship and education -- pt. 7. A new mission for marketing. Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081333 |
| title | Does marketing need reform? : fresh perspectives on the future / |
| title_auth | Does marketing need reform? : fresh perspectives on the future / |
| title_exact_search | Does marketing need reform? : fresh perspectives on the future / |
| title_full | Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors. |
| title_fullStr | Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors. |
| title_full_unstemmed | Does marketing need reform? : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors. |
| title_short | Does marketing need reform? : |
| title_sort | does marketing need reform fresh perspectives on the future |
| title_sub | fresh perspectives on the future / |
| topic | Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Marketing. marketing. aat Marketing fast |
| topic_facet | Marketing. marketing. Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=275504 |
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