Mobilized.:
Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a u...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berrett-Koehler Publishers,
2016.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty -- but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. "Great mobile products replicate and amplify human behavior and interaction," writes Moatti. They don replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now |
| Beschreibung: | 1 online resource |
| ISBN: | 1626567417 9781626567412 9781626567429 1626567425 1626567573 9781626567573 |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:27:04Z |
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| spelling | Moatti, SC. Mobilized. Berrett-Koehler Publishers, 2016. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier text file Print version record. Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty -- but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience and use that data to refine and improve their products. "Great mobile products replicate and amplify human behavior and interaction," writes Moatti. They don replace human relationships; they enhance them. A strategy manual rather than a technical treatise, Mobilized includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for business success in the mobile era. Until now Mobile commerce. http://id.loc.gov/authorities/subjects/sh2002005081 Mobile communication systems. http://id.loc.gov/authorities/subjects/sh85086371 Technological innovations Management. Commerce mobile. Radiocommunications mobiles. Innovations Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Mobile commerce fast Mobile communication systems fast Technological innovations Management fast FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1158909 Volltext |
| spellingShingle | Moatti, SC Mobilized. Mobile commerce. http://id.loc.gov/authorities/subjects/sh2002005081 Mobile communication systems. http://id.loc.gov/authorities/subjects/sh85086371 Technological innovations Management. Commerce mobile. Radiocommunications mobiles. Innovations Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Mobile commerce fast Mobile communication systems fast Technological innovations Management fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2002005081 http://id.loc.gov/authorities/subjects/sh85086371 |
| title | Mobilized. |
| title_auth | Mobilized. |
| title_exact_search | Mobilized. |
| title_full | Mobilized. |
| title_fullStr | Mobilized. |
| title_full_unstemmed | Mobilized. |
| title_short | Mobilized. |
| title_sort | mobilized |
| topic | Mobile commerce. http://id.loc.gov/authorities/subjects/sh2002005081 Mobile communication systems. http://id.loc.gov/authorities/subjects/sh85086371 Technological innovations Management. Commerce mobile. Radiocommunications mobiles. Innovations Gestion. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Mobile commerce fast Mobile communication systems fast Technological innovations Management fast |
| topic_facet | Mobile commerce. Mobile communication systems. Technological innovations Management. Commerce mobile. Radiocommunications mobiles. Innovations Gestion. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Mobile commerce Mobile communication systems Technological innovations Management |
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| work_keys_str_mv | AT moattisc mobilized |