Knowledge management for sales and marketing :: a practitioner's guide /
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford :
Chandos Publishing,
2011.
|
| Schriftenreihe: | Chandos knowledge management series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext |
| Zusammenfassung: | While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781780632643 1780632649 1843346044 9781843346043 |
Internformat
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| 245 | 1 | 0 | |a Knowledge management for sales and marketing : |b a practitioner's guide / |c Tom Young and Nick Milton. |
| 264 | 1 | |a Oxford : |b Chandos Publishing, |c 2011. | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding. | |
| 520 | |a While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. | ||
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| _version_ | 1816882319627124736 |
| adam_text | |
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| author | Young, Tom, 1955- Milton, N. J. (Nick J.) |
| author_GND | http://id.loc.gov/authorities/names/nb2009002979 http://id.loc.gov/authorities/names/nb99014706 |
| author_facet | Young, Tom, 1955- Milton, N. J. (Nick J.) |
| author_role | aut aut |
| author_sort | Young, Tom, 1955- |
| author_variant | t y ty n j m nj njm |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.2 .Y67 2011 |
| callnumber-search | HD30.2 .Y67 2011 |
| callnumber-sort | HD 230.2 Y67 42011 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding. |
| ctrlnum | (OCoLC)915343940 |
| dewey-full | 658.4038 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.4038 |
| dewey-search | 658.4038 |
| dewey-sort | 3658.4038 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn915343940 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:44Z |
| institution | BVB |
| isbn | 9781780632643 1780632649 1843346044 9781843346043 |
| language | English |
| oclc_num | 915343940 |
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| series | Chandos knowledge management series. |
| series2 | Chandos knowledge management series |
| spelling | Young, Tom, 1955- author. https://id.oclc.org/worldcat/entity/E39PCjK4JpckmRXK8D7Bhrdd43 http://id.loc.gov/authorities/names/nb2009002979 Knowledge management for sales and marketing : a practitioner's guide / Tom Young and Nick Milton. Oxford : Chandos Publishing, 2011. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Chandos knowledge management series Online resource; title from PDF title page (EBSCO, viewed August 5, 2015). Includes bibliographical references and index. 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding. While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. English. Knowledge management. http://id.loc.gov/authorities/subjects/sh97007353 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Knowledge Management https://id.nlm.nih.gov/mesh/D058436 Gestion des connaissances. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Knowledge management fast Strategic planning fast Milton, N. J. (Nick J.), author. https://id.oclc.org/worldcat/entity/E39PCjB7G4XVgHt6rRxf4y9Qjd http://id.loc.gov/authorities/names/nb99014706 has work: Knowledge Management for Sales and Marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFt6Txv9bQhkPBfpw3mfdP https://id.oclc.org/worldcat/ontology/hasWork Print version: Young, Tom. Knowledge Management for Sales and Marketing : A Practitioner'S Guide. Burlington : Elsevier Science, ©2011 9781843346043 Chandos knowledge management series. http://id.loc.gov/authorities/names/nr2006021525 FWS01 ZDB-4-EBA FWS_PDA_EBA https://www.sciencedirect.com/science/book/9781843346043 Volltext FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=683143 Volltext |
| spellingShingle | Young, Tom, 1955- Milton, N. J. (Nick J.) Knowledge management for sales and marketing : a practitioner's guide / Chandos knowledge management series. 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding. Knowledge management. http://id.loc.gov/authorities/subjects/sh97007353 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Knowledge Management https://id.nlm.nih.gov/mesh/D058436 Gestion des connaissances. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Knowledge management fast Strategic planning fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh97007353 http://id.loc.gov/authorities/subjects/sh85128511 https://id.nlm.nih.gov/mesh/D058436 |
| title | Knowledge management for sales and marketing : a practitioner's guide / |
| title_auth | Knowledge management for sales and marketing : a practitioner's guide / |
| title_exact_search | Knowledge management for sales and marketing : a practitioner's guide / |
| title_full | Knowledge management for sales and marketing : a practitioner's guide / Tom Young and Nick Milton. |
| title_fullStr | Knowledge management for sales and marketing : a practitioner's guide / Tom Young and Nick Milton. |
| title_full_unstemmed | Knowledge management for sales and marketing : a practitioner's guide / Tom Young and Nick Milton. |
| title_short | Knowledge management for sales and marketing : |
| title_sort | knowledge management for sales and marketing a practitioner s guide |
| title_sub | a practitioner's guide / |
| topic | Knowledge management. http://id.loc.gov/authorities/subjects/sh97007353 Strategic planning. http://id.loc.gov/authorities/subjects/sh85128511 Knowledge Management https://id.nlm.nih.gov/mesh/D058436 Gestion des connaissances. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Knowledge management fast Strategic planning fast |
| topic_facet | Knowledge management. Strategic planning. Knowledge Management Gestion des connaissances. Planification stratégique. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Knowledge management Strategic planning |
| url | https://www.sciencedirect.com/science/book/9781843346043 https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=683143 |
| work_keys_str_mv | AT youngtom knowledgemanagementforsalesandmarketingapractitionersguide AT miltonnj knowledgemanagementforsalesandmarketingapractitionersguide |