Holdings: Healthcare : :: THWS Bibkatalog

Healthcare :: market dynamics, policies and strategies in Europe /

Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and comple...

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Bibliographic Details
Other Authors:	Glowik, Mario (Editor), Smyczek, Sławomir (Editor)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015.
Subjects:	European Union Medical care > Europe. Medical economics. Marketing. Economics, Medical Delivery of Health Care > economics Marketing Économie de la santé. Soins médicaux > Europe. marketing. POLITICAL SCIENCE > Public Policy > Social Security. POLITICAL SCIENCE > Public Policy > Social Services & Welfare. Medical economics Medical care Gesundheitswesen Kommerzialisierung Verbraucherverhalten Gesundheitspolitik Gesundheitsökonomie Europe. Europe Europäische Union. Electronic books.
Online Access:	DE-862 DE-863
Summary:	Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe.
Physical Description:	1 online resource (264 pages) : illustrations (some color), maps, graphs, tables
Bibliography:	Includes bibliographical references at the end of each chapters and index.
ISBN:	9783110414844 3110414848 9783110414912 3110414910 3110414686 9783110414684 9783110414851 3110414856

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505	0		\|a Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index.
520			\|a Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe.
546			\|a English.
610	2	2	\|a European Union
650		0	\|a Medical care \|z Europe.
650		0	\|a Medical economics. \|0 http://id.loc.gov/authorities/subjects/sh85082915
650		0	\|a Marketing. \|0 http://id.loc.gov/authorities/subjects/sh85081333
651		0	\|a Europe. \|0 http://id.loc.gov/authorities/subjects/sh85045631
650	1	2	\|a Economics, Medical
650	2	2	\|a Delivery of Health Care \|x economics
650	2	2	\|a Marketing
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650		6	\|a Marketing.
651		6	\|a Europe.
650		6	\|a Soins médicaux \|z Europe.
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651		7	\|a Europäische Union. \|2 gnd \|0 (DE-588)4131753-1
655		0	\|a Electronic books.
700	1		\|a Glowik, Mario, \|e editor.
700	1		\|a Smyczek, Sławomir, \|e editor.
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contents	Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index.
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geographic	Europe. http://id.loc.gov/authorities/subjects/sh85045631 Europe Europe. Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq Europäische Union. gnd (DE-588)4131753-1
geographic_facet	Europe. Europe Europäische Union.
id	ZDB-4-EBA-ocn912323267
illustrated	Illustrated
indexdate	2025-04-11T08:42:40Z
institution	BVB
isbn	9783110414844 3110414848 9783110414912 3110414910 3110414686 9783110414684 9783110414851 3110414856
language	English
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open_access_boolean
owner	MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS
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physical	1 online resource (264 pages) : illustrations (some color), maps, graphs, tables
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publishDate	2015
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publisher	De Gruyter Oldenbourg,
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spelling	Healthcare : market dynamics, policies and strategies in Europe / edited by Mario Glowik, Sławomir Smyczek. Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015. ©2015 1 online resource (264 pages) : illustrations (some color), maps, graphs, tables text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references at the end of each chapters and index. Online resource; title from PDF title page (ebrary, viewed June 11, 2015). Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index. Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe. English. European Union Medical care Europe. Medical economics. http://id.loc.gov/authorities/subjects/sh85082915 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Europe. http://id.loc.gov/authorities/subjects/sh85045631 Economics, Medical Delivery of Health Care economics Marketing Europe Économie de la santé. Marketing. Europe. Soins médicaux Europe. marketing. aat POLITICAL SCIENCE Public Policy Social Security. bisacsh POLITICAL SCIENCE Public Policy Social Services & Welfare. bisacsh Medical economics fast Marketing fast Medical care fast Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq Gesundheitswesen gnd Kommerzialisierung gnd http://d-nb.info/gnd/4127776-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Gesundheitspolitik gnd http://d-nb.info/gnd/4113743-7 Gesundheitsökonomie gnd http://d-nb.info/gnd/4130935-2 Europäische Union. gnd (DE-588)4131753-1 Electronic books. Glowik, Mario, editor. Smyczek, Sławomir, editor. has work: Healthcare (Glowik) (Text) https://id.oclc.org/worldcat/entity/E39PCFwGtwcV8bCvyvKF6DJRrq https://id.oclc.org/worldcat/ontology/hasWork Print version: Healthcare : market dynamics, policies and strategies in Europe. Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, ©2015 xi, 250 pages 9783110414684
spellingShingle	Healthcare : market dynamics, policies and strategies in Europe / Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index. European Union Medical care Europe. Medical economics. http://id.loc.gov/authorities/subjects/sh85082915 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Economics, Medical Delivery of Health Care economics Marketing Économie de la santé. Marketing. Soins médicaux Europe. marketing. aat POLITICAL SCIENCE Public Policy Social Security. bisacsh POLITICAL SCIENCE Public Policy Social Services & Welfare. bisacsh Medical economics fast Marketing fast Medical care fast Gesundheitswesen gnd Kommerzialisierung gnd http://d-nb.info/gnd/4127776-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Gesundheitspolitik gnd http://d-nb.info/gnd/4113743-7 Gesundheitsökonomie gnd http://d-nb.info/gnd/4130935-2
subject_GND	http://id.loc.gov/authorities/subjects/sh85082915 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85045631 http://d-nb.info/gnd/4127776-4 http://d-nb.info/gnd/4062644-1 http://d-nb.info/gnd/4113743-7 http://d-nb.info/gnd/4130935-2 (DE-588)4131753-1
title	Healthcare : market dynamics, policies and strategies in Europe /
title_auth	Healthcare : market dynamics, policies and strategies in Europe /
title_exact_search	Healthcare : market dynamics, policies and strategies in Europe /
title_full	Healthcare : market dynamics, policies and strategies in Europe / edited by Mario Glowik, Sławomir Smyczek.
title_fullStr	Healthcare : market dynamics, policies and strategies in Europe / edited by Mario Glowik, Sławomir Smyczek.
title_full_unstemmed	Healthcare : market dynamics, policies and strategies in Europe / edited by Mario Glowik, Sławomir Smyczek.
title_short	Healthcare :
title_sort	healthcare market dynamics policies and strategies in europe
title_sub	market dynamics, policies and strategies in Europe /
topic	European Union Medical care Europe. Medical economics. http://id.loc.gov/authorities/subjects/sh85082915 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Economics, Medical Delivery of Health Care economics Marketing Économie de la santé. Marketing. Soins médicaux Europe. marketing. aat POLITICAL SCIENCE Public Policy Social Security. bisacsh POLITICAL SCIENCE Public Policy Social Services & Welfare. bisacsh Medical economics fast Marketing fast Medical care fast Gesundheitswesen gnd Kommerzialisierung gnd http://d-nb.info/gnd/4127776-4 Verbraucherverhalten gnd http://d-nb.info/gnd/4062644-1 Gesundheitspolitik gnd http://d-nb.info/gnd/4113743-7 Gesundheitsökonomie gnd http://d-nb.info/gnd/4130935-2
topic_facet	European Union Medical care Europe. Medical economics. Marketing. Europe. Economics, Medical Delivery of Health Care economics Marketing Europe Économie de la santé. Soins médicaux Europe. marketing. POLITICAL SCIENCE Public Policy Social Security. POLITICAL SCIENCE Public Policy Social Services & Welfare. Medical economics Medical care Gesundheitswesen Kommerzialisierung Verbraucherverhalten Gesundheitspolitik Gesundheitsökonomie Europäische Union. Electronic books.
work_keys_str_mv	AT glowikmario healthcaremarketdynamicspoliciesandstrategiesineurope AT smyczeksławomir healthcaremarketdynamicspoliciesandstrategiesineurope

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