Resistance to innovation :: its sources and manifestations /
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
London : The University of Chicago Press,
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these 'early adopters' comprising only 20% of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organisational behaviour to bear on the attitudes and behaviours of the remaining 80% who resist innovation. |
| Beschreibung: | 1 online resource : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780226237329 022623732X |
Internformat
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| 245 | 1 | 0 | |a Resistance to innovation : |b its sources and manifestations / |c Shaul Oreg & Jacob Goldenberg. |
| 264 | 1 | |a Chicago : |b London : |b The University of Chicago Press, |c [2015] | |
| 264 | 4 | |c ©2015 | |
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these 'early adopters' comprising only 20% of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organisational behaviour to bear on the attitudes and behaviours of the remaining 80% who resist innovation. | |
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Datensatz im Suchindex
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| author | Oreg, Shaul, 1970- Goldenberg, Jacob, 1962- |
| author_GND | http://id.loc.gov/authorities/names/n2012073413 http://id.loc.gov/authorities/names/no99081689 |
| author_facet | Oreg, Shaul, 1970- Goldenberg, Jacob, 1962- |
| author_role | aut aut |
| author_sort | Oreg, Shaul, 1970- |
| author_variant | s o so j g jg |
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| contents | It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect. |
| ctrlnum | (OCoLC)910848005 |
| dewey-full | 658.5/75 |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn910848005 |
| illustrated | Illustrated |
| indexdate | 2024-10-25T16:22:38Z |
| institution | BVB |
| isbn | 9780226237329 022623732X |
| language | English |
| oclc_num | 910848005 |
| open_access_boolean | |
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| physical | 1 online resource : illustrations |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | London : The University of Chicago Press, |
| record_format | marc |
| spelling | Oreg, Shaul, 1970- author. https://id.oclc.org/worldcat/entity/E39PBJgXg84RtPxvjkwChB8V4q http://id.loc.gov/authorities/names/n2012073413 Resistance to innovation : its sources and manifestations / Shaul Oreg & Jacob Goldenberg. Chicago : London : The University of Chicago Press, [2015] ©2015 1 online resource : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect. Print version record. Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers' resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these 'early adopters' comprising only 20% of the consumer population. Shaul Oreg and Jacob Goldenberg bring the insights of marketing and organisational behaviour to bear on the attitudes and behaviours of the remaining 80% who resist innovation. Technological innovations Social aspects. Technological innovations Psychological aspects. Innovations Aspect social. Innovations Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Technological innovations Psychological aspects fast Technological innovations Social aspects fast Innovation gnd http://d-nb.info/gnd/4027089-0 Innovationsmanagement gnd http://d-nb.info/gnd/4161817-8 Verbraucherverhalten gnd Goldenberg, Jacob, 1962- author. https://id.oclc.org/worldcat/entity/E39PCjHw9gh3DB64YM4HJXFfC3 http://id.loc.gov/authorities/names/no99081689 has work: Resistance to innovation (Text) https://id.oclc.org/worldcat/entity/E39PCFHwBfFcQgPm9RPWrk8P73 https://id.oclc.org/worldcat/ontology/hasWork Print version: Oreg, Shaul, 1970- Resistance to innovation 9780226632605 (DLC) 2014033480 (OCoLC)890360550 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=964541 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=964541 Volltext |
| spellingShingle | Oreg, Shaul, 1970- Goldenberg, Jacob, 1962- Resistance to innovation : its sources and manifestations / It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect. Technological innovations Social aspects. Technological innovations Psychological aspects. Innovations Aspect social. Innovations Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Technological innovations Psychological aspects fast Technological innovations Social aspects fast Innovation gnd http://d-nb.info/gnd/4027089-0 Innovationsmanagement gnd http://d-nb.info/gnd/4161817-8 Verbraucherverhalten gnd |
| subject_GND | http://d-nb.info/gnd/4027089-0 http://d-nb.info/gnd/4161817-8 |
| title | Resistance to innovation : its sources and manifestations / |
| title_auth | Resistance to innovation : its sources and manifestations / |
| title_exact_search | Resistance to innovation : its sources and manifestations / |
| title_full | Resistance to innovation : its sources and manifestations / Shaul Oreg & Jacob Goldenberg. |
| title_fullStr | Resistance to innovation : its sources and manifestations / Shaul Oreg & Jacob Goldenberg. |
| title_full_unstemmed | Resistance to innovation : its sources and manifestations / Shaul Oreg & Jacob Goldenberg. |
| title_short | Resistance to innovation : |
| title_sort | resistance to innovation its sources and manifestations |
| title_sub | its sources and manifestations / |
| topic | Technological innovations Social aspects. Technological innovations Psychological aspects. Innovations Aspect social. Innovations Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Technological innovations Psychological aspects fast Technological innovations Social aspects fast Innovation gnd http://d-nb.info/gnd/4027089-0 Innovationsmanagement gnd http://d-nb.info/gnd/4161817-8 Verbraucherverhalten gnd |
| topic_facet | Technological innovations Social aspects. Technological innovations Psychological aspects. Innovations Aspect social. Innovations Aspect psychologique. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Technological innovations Psychological aspects Technological innovations Social aspects Innovation Innovationsmanagement Verbraucherverhalten |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=964541 |
| work_keys_str_mv | AT oregshaul resistancetoinnovationitssourcesandmanifestations AT goldenbergjacob resistancetoinnovationitssourcesandmanifestations |