Entertainment, media & advertising market research handbook 2015-2016 /:
This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Loganville, GA :
Richard K. Miller & Associates,
[2015]
©2015 |
| Ausgabe: | 14th edition. |
| Schriftenreihe: | RKMA market research handbook series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. |
| Beschreibung: | 1 online resource (355 pages) |
| Bibliographie: | Includes bibliographical references (pages 336-351) and index. |
| ISBN: | 9781577832195 1577832191 |
Internformat
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
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| 019 | |a 961589694 |a 962603614 | ||
| 020 | |a 9781577832195 |q (electronic bk.) | ||
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| 020 | |z 1577832019 |q (print edition) | ||
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |4 aut |1 https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq |0 http://id.loc.gov/authorities/names/n79045108 | |
| 245 | 1 | 0 | |a Entertainment, media & advertising market research handbook 2015-2016 / |c by Richard K. Miller and Kelli Washington. |
| 246 | 3 | 0 | |a Market research handbook |
| 250 | |a 14th edition. | ||
| 264 | 1 | |a Loganville, GA : |b Richard K. Miller & Associates, |c [2015] | |
| 264 | 1 | |c ©2015 | |
| 300 | |a 1 online resource (355 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a RKMA market research handbook series | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 4, 2015). | |
| 504 | |a Includes bibliographical references (pages 336-351) and index. | ||
| 505 | 0 | 0 | |g PART I. |t MARKET SUMMARY -- |g 1. |t Market Assessment: Advertising -- |g 2. |t Consumer Use of Media & the Internet -- |g 3. |t Consumer Access of News -- |g PART II. |t MARKET LEADERS -- |g 4. |t Largest Advertisers -- |g 5. |t Largest Agencies -- |g 6. |t Largest Service Providers -- |g 7. |t Most-Visited Websites -- |g PART III. |t TELEVISION -- |g 8. |t TV Viewing -- |g 9. |t TV Programming -- |g 10. |t TV Networks -- |g 11. |t Television Advertising -- |g 12. |t Online TV -- |
| 505 | 8 | 0 | |g PART IV. |t RADIO -- |g 13. |t Radio Listening -- |g 14. |t Radio Stations -- |g 15. |t Radio Advertising -- |g 16. |t Internet Radio -- |g 17. |t Satellite Radio -- |g PART V. |t PRINT MEDIA -- |g 18. |t Magazines -- |g 19. |t Newspapers -- |g 20. |t Books & Ebooks -- |g PART VI. |t DIGITAL MEDIA -- |g 21. |t Digital Advertising -- |g 22. |t Mobile Access -- |g 23. |t Mobile Advertising -- |g 24. |t Social Networks -- |g 25. |t Social Media Marketing -- |g 26. |t Video Access -- |g 27. |t Video Advertising -- |g 28. |t Gaming -- |
| 505 | 8 | 0 | |g PART VII. |t ADVERTISING ANALYSES -- |g 29. |t Branding -- |g 30. |t Content Marketing -- |g 31. |t Crowdsourcing -- |g 32. |t Customer Analytics -- |g 33. |t Engagement -- |g 34. |t Global Markets -- |g 35. |t Hispanic Media -- |g 36. |t Local Marketing -- |g 37. |t Naming Rights -- |g 38. |t Native Advertising -- |g 39. |t Online Behavioral Targeting -- |g 40. |t Out-of-Home Advertising -- |g 41. |t Place-Based Video Advertising -- |g 42. |t Political Advertising -- |g 43. |t Programmatic Advertising -- |g 44. |t Response to Advertising -- |g 45. |t Small- and Medium-Sized Business Advertising & Marketing -- |g 46. |t Sponsorships -- |g 47. |t Sports Marketing -- |g 48. |t Sports Media -- |g 49. |t Trust in Media & Advertising -- |
| 505 | 8 | 0 | |g PART VIII. |t FILMED ENTERTAINMENT -- |g 50. |t Film Studios -- |g 51. |t Movies -- |g 52. |t Home Entertainment -- |g PART IX. |t MUSIC -- |g 53. |t Concerts & Music Festivals -- |g 54. |t Recorded Music -- |g Appendix A. |t Academic Programs -- |g Appendix B. |t Analysts -- |g Appendix C. |t Associations -- |g Appendix D. |t Entertainment Awards -- |g Appendix E. |t Entertainment & Media Museums -- |g Appendix F. |t Industry-Specific Periodicals -- |g Appendix G. |t Marketing Blogs -- |g Appendix H. |t State Film Commissions. |
| 520 | |a This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. | ||
| 546 | |a Text in English. | ||
| 650 | 0 | |a Marketing research |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Leisure |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Advertising |x Research |z United States |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Consumer behavior |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |v Guides, manuels, etc. | |
| 650 | 6 | |a Loisir |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Publicité |x Recherche |z États-Unis |v Guides, manuels, etc. | |
| 650 | 6 | |a Consommateurs |x Comportement |v Guides, manuels, etc. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast |0 (OCoLC)fst01010284 | |
| 650 | 7 | |a Leisure |x Research |2 fast |0 (OCoLC)fst00996043 | |
| 650 | 7 | |a Advertising |x Research |2 fast |0 (OCoLC)fst00797745 | |
| 650 | 7 | |a Consumer behavior |2 fast |0 (OCoLC)fst00876238 | |
| 651 | 7 | |a United States |2 fast |0 (OCoLC)fst01204155 |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 655 | 7 | |a Handbooks and manuals |2 fast |0 (OCoLC)fst01423877 | |
| 700 | 1 | |a Washington, Kelli D., |e author. |4 aut |0 http://id.loc.gov/authorities/names/no2005063670 | |
| 710 | 2 | |a Richard K. Miller & Associates, |e author, |e publisher. |4 aut |4 pbl | |
| 830 | 0 | |a RKMA market research handbook series. | |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=991210 |3 Volltext |
| 938 | |a YBP Library Services |b YANK |n 12420576 | ||
| 938 | |a EBSCOhost |b EBSC |n 991210 | ||
| 994 | |a 92 |b GEBAY | ||
| 912 | |a ZDB-4-EBA | ||
| 049 | |a DE-863 | ||
Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn899745081 |
|---|---|
| _version_ | 1816882299585691648 |
| adam_text | |
| any_adam_object | |
| author | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. |
| author_GND | http://id.loc.gov/authorities/names/n79045108 http://id.loc.gov/authorities/names/no2005063670 |
| author_corporate | Richard K. Miller & Associates |
| author_corporate_role | aut |
| author_facet | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Richard K. Miller & Associates |
| author_role | aut aut |
| author_sort | Miller, Richard K. 1946- |
| author_variant | r k m rk rkm k d w kd kdw |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .R56 2015 |
| callnumber-search | HF5415.2 .R56 2015 |
| callnumber-sort | HF 45415.2 R56 42015 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | MARKET SUMMARY -- Market Assessment: Advertising -- Consumer Use of Media & the Internet -- Consumer Access of News -- MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Service Providers -- Most-Visited Websites -- TELEVISION -- TV Viewing -- TV Programming -- TV Networks -- Television Advertising -- Online TV -- RADIO -- Radio Listening -- Radio Stations -- Radio Advertising -- Internet Radio -- Satellite Radio -- PRINT MEDIA -- Magazines -- Newspapers -- Books & Ebooks -- DIGITAL MEDIA -- Digital Advertising -- Mobile Access -- Mobile Advertising -- Social Networks -- Social Media Marketing -- Video Access -- Video Advertising -- Gaming -- ADVERTISING ANALYSES -- Branding -- Content Marketing -- Crowdsourcing -- Customer Analytics -- Engagement -- Global Markets -- Hispanic Media -- Local Marketing -- Naming Rights -- Native Advertising -- Online Behavioral Targeting -- Out-of-Home Advertising -- Place-Based Video Advertising -- Political Advertising -- Programmatic Advertising -- Response to Advertising -- Small- and Medium-Sized Business Advertising & Marketing -- Sponsorships -- Sports Marketing -- Sports Media -- Trust in Media & Advertising -- FILMED ENTERTAINMENT -- Film Studios -- Movies -- Home Entertainment -- MUSIC -- Concerts & Music Festivals -- Recorded Music -- Academic Programs -- Analysts -- Associations -- Entertainment Awards -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commissions. |
| ctrlnum | (OCoLC)899745081 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 14th edition. |
| format | Electronic eBook |
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code="t">Satellite Radio --</subfield><subfield code="g">PART V.</subfield><subfield code="t">PRINT MEDIA --</subfield><subfield code="g">18.</subfield><subfield code="t">Magazines --</subfield><subfield code="g">19.</subfield><subfield code="t">Newspapers --</subfield><subfield code="g">20.</subfield><subfield code="t">Books & Ebooks --</subfield><subfield code="g">PART VI.</subfield><subfield code="t">DIGITAL MEDIA --</subfield><subfield code="g">21.</subfield><subfield code="t">Digital Advertising --</subfield><subfield code="g">22.</subfield><subfield code="t">Mobile Access --</subfield><subfield code="g">23.</subfield><subfield code="t">Mobile Advertising --</subfield><subfield code="g">24.</subfield><subfield code="t">Social Networks --</subfield><subfield code="g">25.</subfield><subfield code="t">Social Media Marketing --</subfield><subfield code="g">26.</subfield><subfield code="t">Video Access --</subfield><subfield code="g">27.</subfield><subfield code="t">Video Advertising 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code="t">Trust in Media & Advertising --</subfield></datafield><datafield tag="505" ind1="8" ind2="0"><subfield code="g">PART VIII.</subfield><subfield code="t">FILMED ENTERTAINMENT --</subfield><subfield code="g">50.</subfield><subfield code="t">Film Studios --</subfield><subfield code="g">51.</subfield><subfield code="t">Movies --</subfield><subfield code="g">52.</subfield><subfield code="t">Home Entertainment --</subfield><subfield code="g">PART IX.</subfield><subfield code="t">MUSIC --</subfield><subfield code="g">53.</subfield><subfield code="t">Concerts & Music Festivals --</subfield><subfield code="g">54.</subfield><subfield code="t">Recorded Music --</subfield><subfield code="g">Appendix A.</subfield><subfield code="t">Academic Programs --</subfield><subfield code="g">Appendix B.</subfield><subfield code="t">Analysts --</subfield><subfield code="g">Appendix C.</subfield><subfield code="t">Associations --</subfield><subfield code="g">Appendix D.</subfield><subfield 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| genre | Handbooks and manuals fast (OCoLC)fst01423877 |
| genre_facet | Handbooks and manuals |
| geographic | United States fast (OCoLC)fst01204155 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq |
| geographic_facet | United States |
| id | ZDB-4-EBA-ocn899745081 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:26:24Z |
| institution | BVB |
| isbn | 9781577832195 1577832191 |
| language | English |
| oclc_num | 899745081 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (355 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Richard K. Miller & Associates, |
| record_format | marc |
| series | RKMA market research handbook series. |
| series2 | RKMA market research handbook series |
| spelling | Miller, Richard K. (Richard Kendall), 1946- author. aut https://id.oclc.org/worldcat/entity/E39PCjKkJVGxMVdQycVHkrytyq http://id.loc.gov/authorities/names/n79045108 Entertainment, media & advertising market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. Market research handbook 14th edition. Loganville, GA : Richard K. Miller & Associates, [2015] ©2015 1 online resource (355 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier RKMA market research handbook series Online resource; title from PDF title page (EBSCO, viewed August 4, 2015). Includes bibliographical references (pages 336-351) and index. PART I. MARKET SUMMARY -- 1. Market Assessment: Advertising -- 2. Consumer Use of Media & the Internet -- 3. Consumer Access of News -- PART II. MARKET LEADERS -- 4. Largest Advertisers -- 5. Largest Agencies -- 6. Largest Service Providers -- 7. Most-Visited Websites -- PART III. TELEVISION -- 8. TV Viewing -- 9. TV Programming -- 10. TV Networks -- 11. Television Advertising -- 12. Online TV -- PART IV. RADIO -- 13. Radio Listening -- 14. Radio Stations -- 15. Radio Advertising -- 16. Internet Radio -- 17. Satellite Radio -- PART V. PRINT MEDIA -- 18. Magazines -- 19. Newspapers -- 20. Books & Ebooks -- PART VI. DIGITAL MEDIA -- 21. Digital Advertising -- 22. Mobile Access -- 23. Mobile Advertising -- 24. Social Networks -- 25. Social Media Marketing -- 26. Video Access -- 27. Video Advertising -- 28. Gaming -- PART VII. ADVERTISING ANALYSES -- 29. Branding -- 30. Content Marketing -- 31. Crowdsourcing -- 32. Customer Analytics -- 33. Engagement -- 34. Global Markets -- 35. Hispanic Media -- 36. Local Marketing -- 37. Naming Rights -- 38. Native Advertising -- 39. Online Behavioral Targeting -- 40. Out-of-Home Advertising -- 41. Place-Based Video Advertising -- 42. Political Advertising -- 43. Programmatic Advertising -- 44. Response to Advertising -- 45. Small- and Medium-Sized Business Advertising & Marketing -- 46. Sponsorships -- 47. Sports Marketing -- 48. Sports Media -- 49. Trust in Media & Advertising -- PART VIII. FILMED ENTERTAINMENT -- 50. Film Studios -- 51. Movies -- 52. Home Entertainment -- PART IX. MUSIC -- 53. Concerts & Music Festivals -- 54. Recorded Music -- Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions. This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. Text in English. Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research fast (OCoLC)fst01010284 Leisure Research fast (OCoLC)fst00996043 Advertising Research fast (OCoLC)fst00797745 Consumer behavior fast (OCoLC)fst00876238 United States fast (OCoLC)fst01204155 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Handbooks and manuals fast (OCoLC)fst01423877 Washington, Kelli D., author. aut http://id.loc.gov/authorities/names/no2005063670 Richard K. Miller & Associates, author, publisher. aut pbl RKMA market research handbook series. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=991210 Volltext |
| spellingShingle | Miller, Richard K. (Richard Kendall), 1946- Washington, Kelli D. Entertainment, media & advertising market research handbook 2015-2016 / RKMA market research handbook series. MARKET SUMMARY -- Market Assessment: Advertising -- Consumer Use of Media & the Internet -- Consumer Access of News -- MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Service Providers -- Most-Visited Websites -- TELEVISION -- TV Viewing -- TV Programming -- TV Networks -- Television Advertising -- Online TV -- RADIO -- Radio Listening -- Radio Stations -- Radio Advertising -- Internet Radio -- Satellite Radio -- PRINT MEDIA -- Magazines -- Newspapers -- Books & Ebooks -- DIGITAL MEDIA -- Digital Advertising -- Mobile Access -- Mobile Advertising -- Social Networks -- Social Media Marketing -- Video Access -- Video Advertising -- Gaming -- ADVERTISING ANALYSES -- Branding -- Content Marketing -- Crowdsourcing -- Customer Analytics -- Engagement -- Global Markets -- Hispanic Media -- Local Marketing -- Naming Rights -- Native Advertising -- Online Behavioral Targeting -- Out-of-Home Advertising -- Place-Based Video Advertising -- Political Advertising -- Programmatic Advertising -- Response to Advertising -- Small- and Medium-Sized Business Advertising & Marketing -- Sponsorships -- Sports Marketing -- Sports Media -- Trust in Media & Advertising -- FILMED ENTERTAINMENT -- Film Studios -- Movies -- Home Entertainment -- MUSIC -- Concerts & Music Festivals -- Recorded Music -- Academic Programs -- Analysts -- Associations -- Entertainment Awards -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commissions. Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research fast (OCoLC)fst01010284 Leisure Research fast (OCoLC)fst00996043 Advertising Research fast (OCoLC)fst00797745 Consumer behavior fast (OCoLC)fst00876238 |
| subject_GND | (OCoLC)fst01010284 (OCoLC)fst00996043 (OCoLC)fst00797745 (OCoLC)fst00876238 (OCoLC)fst01204155 (OCoLC)fst01423877 |
| title | Entertainment, media & advertising market research handbook 2015-2016 / |
| title_alt | Market research handbook MARKET SUMMARY -- Market Assessment: Advertising -- Consumer Use of Media & the Internet -- Consumer Access of News -- MARKET LEADERS -- Largest Advertisers -- Largest Agencies -- Largest Service Providers -- Most-Visited Websites -- TELEVISION -- TV Viewing -- TV Programming -- TV Networks -- Television Advertising -- Online TV -- RADIO -- Radio Listening -- Radio Stations -- Radio Advertising -- Internet Radio -- Satellite Radio -- PRINT MEDIA -- Magazines -- Newspapers -- Books & Ebooks -- DIGITAL MEDIA -- Digital Advertising -- Mobile Access -- Mobile Advertising -- Social Networks -- Social Media Marketing -- Video Access -- Video Advertising -- Gaming -- ADVERTISING ANALYSES -- Branding -- Content Marketing -- Crowdsourcing -- Customer Analytics -- Engagement -- Global Markets -- Hispanic Media -- Local Marketing -- Naming Rights -- Native Advertising -- Online Behavioral Targeting -- Out-of-Home Advertising -- Place-Based Video Advertising -- Political Advertising -- Programmatic Advertising -- Response to Advertising -- Small- and Medium-Sized Business Advertising & Marketing -- Sponsorships -- Sports Marketing -- Sports Media -- Trust in Media & Advertising -- FILMED ENTERTAINMENT -- Film Studios -- Movies -- Home Entertainment -- MUSIC -- Concerts & Music Festivals -- Recorded Music -- Academic Programs -- Analysts -- Associations -- Entertainment Awards -- Entertainment & Media Museums -- Industry-Specific Periodicals -- Marketing Blogs -- State Film Commissions. |
| title_auth | Entertainment, media & advertising market research handbook 2015-2016 / |
| title_exact_search | Entertainment, media & advertising market research handbook 2015-2016 / |
| title_full | Entertainment, media & advertising market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. |
| title_fullStr | Entertainment, media & advertising market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. |
| title_full_unstemmed | Entertainment, media & advertising market research handbook 2015-2016 / by Richard K. Miller and Kelli Washington. |
| title_short | Entertainment, media & advertising market research handbook 2015-2016 / |
| title_sort | entertainment media advertising market research handbook 2015 2016 |
| topic | Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Marketing research fast (OCoLC)fst01010284 Leisure Research fast (OCoLC)fst00996043 Advertising Research fast (OCoLC)fst00797745 Consumer behavior fast (OCoLC)fst00876238 |
| topic_facet | Marketing research Handbooks, manuals, etc. Leisure Research United States Handbooks, manuals, etc. Advertising Research United States Handbooks, manuals, etc. Consumer behavior Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Loisir Recherche États-Unis Guides, manuels, etc. Publicité Recherche États-Unis Guides, manuels, etc. Consommateurs Comportement Guides, manuels, etc. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Marketing research Leisure Research Advertising Research Consumer behavior United States Handbooks and manuals |
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