Market entry strategies :: internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China /

The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern netwo...

Full description

Saved in:
Bibliographic Details
Main Author: Glowik, Mario (Author)
Format: Electronic eBook
Language:English
Published: München : Oldenbourg Verlag, [2009]
Subjects:
Online Access:DE-862
DE-863
Summary:The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry.
Physical Description:1 online resource (296 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9783486599763
3486599763

There is no print copy available.

Get full text