Phraseological substitutions in newspaper headlines :: "more than meats the eye" /

The major purpose of newspaper headlines is to trigger the reader's interest. A popular way to achieve this goal is the use of phraseological modifications. Based on previous findings from various linguistic disciplines, this book provides an interdisciplinary approach to shed light on the rece...

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Bibliographische Detailangaben
1. Verfasser: Jaki, Sylvia
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2014.
Schriftenreihe:Human cognitive processing ; v. 46.
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Online-Zugang:Volltext
Zusammenfassung:The major purpose of newspaper headlines is to trigger the reader's interest. A popular way to achieve this goal is the use of phraseological modifications. Based on previous findings from various linguistic disciplines, this book provides an interdisciplinary approach to shed light on the reception of substitutions like More than Meats the Eye . It develops an empirical methodology for investigating the complex cognitive processes involved, using a large sample of authentic examples for illustration. Along these lines, this volume not only shows what associations readers make when they.
Beschreibung:1 online resource
Bibliographie:Includes bibliographical references and indexes.
ISBN:9789027269874
9027269874
1306889731
9781306889735

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