The out-of-home immersive entertainment frontier :: expanding interactive boundaries in leisure facilities /

Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform the...

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Bibliographische Detailangaben
Hauptverfasser: Williams, Kevin, 1967- (VerfasserIn), Mascioni, Michael (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Farnham : Ashgate Publishing Ltd, 2014.
©2014
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Online-Zugang:Volltext
Zusammenfassung:Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.
Beschreibung:1 online resource (217 pages)
Bibliographie:Includes bibliographical references and index.
ISBN:9781472426963
1472426967
9781472426970
1472426975
1351884603
9781351884600

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