Communication in the U.K. budget airline industry :: how pr affects corporate success /
The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport ma...
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:> |
| Beschreibung: | 1 online resource (90 pages) : illustrations (some color), tables |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9783954896639 395489663X |
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| 505 | 0 | |a Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices | |
| 505 | 8 | |a 1. Survey Screenshots2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References | |
| 520 | |a The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:> | ||
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| contents | Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices 1. Survey Screenshots2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References |
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| spelling | Schimmel, Matthias, author. Communication in the U.K. budget airline industry : how pr affects corporate success / Matthias Schimmel. Hamburg, Germany : Anchor Academic Publishing, 2014. ©2014 1 online resource (90 pages) : illustrations (some color), tables text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Online resource; title from PDF title page (ebrary, viewed April 14, 2014). Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices 1. Survey Screenshots2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References The main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:> Aeronautics, Commercial Law and legislation. http://id.loc.gov/authorities/subjects/sh85001365 Airlines Deregulation Germany. Compagnies de transport aérien Déréglementation Allemagne. LAW International. bisacsh Aeronautics, Commercial Law and legislation fast Airlines Deregulation fast Germany fast https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd has work: Communication in the U.K. budget airline industry (Text) https://id.oclc.org/worldcat/entity/E39PCFrdFRBPvmbMV3yRJRYTf3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Schimmel, Matthias. Communication in the U.K. budget airline industry : how pr affects corporate success. Hamburg, Germany : Anchor Academic Publishing, ©2014 iii, 81 pages 9783954891634 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=773106 Volltext |
| spellingShingle | Schimmel, Matthias Communication in the U.K. budget airline industry : how pr affects corporate success / Communication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices 1. Survey Screenshots2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References Aeronautics, Commercial Law and legislation. http://id.loc.gov/authorities/subjects/sh85001365 Airlines Deregulation Germany. Compagnies de transport aérien Déréglementation Allemagne. LAW International. bisacsh Aeronautics, Commercial Law and legislation fast Airlines Deregulation fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001365 |
| title | Communication in the U.K. budget airline industry : how pr affects corporate success / |
| title_auth | Communication in the U.K. budget airline industry : how pr affects corporate success / |
| title_exact_search | Communication in the U.K. budget airline industry : how pr affects corporate success / |
| title_full | Communication in the U.K. budget airline industry : how pr affects corporate success / Matthias Schimmel. |
| title_fullStr | Communication in the U.K. budget airline industry : how pr affects corporate success / Matthias Schimmel. |
| title_full_unstemmed | Communication in the U.K. budget airline industry : how pr affects corporate success / Matthias Schimmel. |
| title_short | Communication in the U.K. budget airline industry : |
| title_sort | communication in the u k budget airline industry how pr affects corporate success |
| title_sub | how pr affects corporate success / |
| topic | Aeronautics, Commercial Law and legislation. http://id.loc.gov/authorities/subjects/sh85001365 Airlines Deregulation Germany. Compagnies de transport aérien Déréglementation Allemagne. LAW International. bisacsh Aeronautics, Commercial Law and legislation fast Airlines Deregulation fast |
| topic_facet | Aeronautics, Commercial Law and legislation. Airlines Deregulation Germany. Compagnies de transport aérien Déréglementation Allemagne. LAW International. Aeronautics, Commercial Law and legislation Airlines Deregulation Germany |
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