Entrepreneurship for engineers /:
The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers bu...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
München :
Oldenbourg Wissenschaftsverlag,
[2013]
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit. |
| Beschreibung: | 1 online resource (194 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9783486769722 3486769723 1306207096 9781306207096 9781680152197 168015219X |
Internformat
MARC
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| 100 | 1 | |a Kohlert, Helmut. | |
| 245 | 1 | 0 | |a Entrepreneurship for engineers / |c Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. |
| 264 | 1 | |a München : |b Oldenbourg Wissenschaftsverlag, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (194 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed January 31, 2014). | |
| 505 | 0 | |a 1 The Spirit of Entrepreneurship; 1.1 Entrepreneurship Today; 1.1.1 Entrepreneurship -- Term out of Fashion or Imperative?; 1.1.2 The Process of Entrepreneurship; 1.2 The Entrepreneurial Ecosystem; 1.2.1 The Economic Relevance of Entrepreneurship; 1.2.2 Societal Entrepreneurial Ecosystem; 1.2.3 Personal Entrepreneurial Ecosystem; 1.3 The Entrepreneurial Mind; 1.3.1 Critical Success Factors to be an Entrepreneur; 1.3.2 Components of an Entrepreneurial Mindset; 1.3.3 Possibility of Teaching an Entrepreneurial Mind; 1.4 Entrepreneurship meets Innovation; 1.4.1 Invention, Innovation, and Imitation. | |
| 505 | 8 | |a 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations; 2 Entrepreneurship Reconsidered; 2.1 The Team as Hero; 2.1.1 Importance of Teams and the Special Role of the CEO; 2.1.2 Assembling the Management Team; 2.2 Collaboration with Others; 2.2.1 Cooperation to Achieve Common Objectives; 2.2.2 Importance of Networks; 2.3 Diagnosing the Internal Capabilities; 2.3.1 Knowing the own Strengths; 2.3.2 Knowing the Key for Market and Customer Access; 2.3.3 Appropriability and Complementary Assets; 2.4 Understanding the Industry Dynamics. | |
| 505 | 8 | |a 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment; 2.4.3 Classical Competitive Analysis; 3 Building a New Business; 3.1 Walking through the Innovation Funnel; 3.1.1 Generation of a New Business Idea; 3.1.2 Pre-Field Assessment of the Business Idea; 3.2 Important Components of the Concept; 3.2.1 Turn the Innovative Idea into a Concept; 3.2.2 Innovative Market Offering meets Customer; 3.2.3 Customer Value; 3.2.4 Seizing the Entrepreneurial Opportunity; 3.3 Sales Function in the Business Building Process. | |
| 505 | 8 | |a 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process; 3.3.3 Addressing the Business Initiatives of the Customer; 3.3.4 Business Opportunity Analysis; 3.3.5 Sales Strategy to Win the Contract; 3.3.6 Monitoring the Execution; 3.4 The New Business Model; 3.4.1 Value Proposition as Key Concept; 3.4.2 Concept of the Business Model; 3.4.3 Outcomes of the Business Model Analysis; 3.4.4 Reflection of the Business Model with Innovations; 4 Entrepreneurial Strategies; 4.1 Strategic Thrust of the Entrepreneurial Company. | |
| 505 | 8 | |a 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process; 4.1.3 Leading with Key Performance Indicators; 4.2 Process of Market Segmentation; 4.2.1 Strategic Questions in the Segmentation Process; 4.2.2 Market Segmentation; 4.2.3 Targeting the Right Market Segments; 4.2.4 Differentiation and Positioning of the Market Offering; 4.3 Strategic Options for Entrepreneurs; 4.3.1 Entrepreneurial Strategies; 4.3.2 Complementary Strategies; 4.3.3 Competitive Strategies; 4.4 Back to Basics in Customer Understanding; 4.5 Developing the Entrepreneurial Strategy; 5 Formulating the Business Plan. | |
| 520 | |a The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit. | ||
| 650 | 0 | |a Entrepreneurship. |0 http://id.loc.gov/authorities/subjects/sh85044149 | |
| 650 | 0 | |a New business enterprises. |0 http://id.loc.gov/authorities/subjects/sh85091252 | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Engineering (General) |2 bisacsh | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Reference. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship |2 fast | |
| 650 | 7 | |a New business enterprises |2 fast | |
| 700 | 1 | |a Fadai, Dawud. | |
| 700 | 1 | |a Sachs, Hans-Ulrich. | |
| 758 | |i has work: |a Entrepreneurship for engineers (Text) |1 https://id.oclc.org/worldcat/entity/E39PCH6GTFBgdFgyMBh78XdxXd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
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|---|---|
| _version_ | 1816882263957176320 |
| adam_text | |
| any_adam_object | |
| author | Kohlert, Helmut |
| author2 | Fadai, Dawud Sachs, Hans-Ulrich |
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| author_facet | Kohlert, Helmut Fadai, Dawud Sachs, Hans-Ulrich |
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| callnumber-search | HB615 .K64 2013eb |
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| collection | ZDB-4-EBA |
| contents | 1 The Spirit of Entrepreneurship; 1.1 Entrepreneurship Today; 1.1.1 Entrepreneurship -- Term out of Fashion or Imperative?; 1.1.2 The Process of Entrepreneurship; 1.2 The Entrepreneurial Ecosystem; 1.2.1 The Economic Relevance of Entrepreneurship; 1.2.2 Societal Entrepreneurial Ecosystem; 1.2.3 Personal Entrepreneurial Ecosystem; 1.3 The Entrepreneurial Mind; 1.3.1 Critical Success Factors to be an Entrepreneur; 1.3.2 Components of an Entrepreneurial Mindset; 1.3.3 Possibility of Teaching an Entrepreneurial Mind; 1.4 Entrepreneurship meets Innovation; 1.4.1 Invention, Innovation, and Imitation. 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations; 2 Entrepreneurship Reconsidered; 2.1 The Team as Hero; 2.1.1 Importance of Teams and the Special Role of the CEO; 2.1.2 Assembling the Management Team; 2.2 Collaboration with Others; 2.2.1 Cooperation to Achieve Common Objectives; 2.2.2 Importance of Networks; 2.3 Diagnosing the Internal Capabilities; 2.3.1 Knowing the own Strengths; 2.3.2 Knowing the Key for Market and Customer Access; 2.3.3 Appropriability and Complementary Assets; 2.4 Understanding the Industry Dynamics. 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment; 2.4.3 Classical Competitive Analysis; 3 Building a New Business; 3.1 Walking through the Innovation Funnel; 3.1.1 Generation of a New Business Idea; 3.1.2 Pre-Field Assessment of the Business Idea; 3.2 Important Components of the Concept; 3.2.1 Turn the Innovative Idea into a Concept; 3.2.2 Innovative Market Offering meets Customer; 3.2.3 Customer Value; 3.2.4 Seizing the Entrepreneurial Opportunity; 3.3 Sales Function in the Business Building Process. 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process; 3.3.3 Addressing the Business Initiatives of the Customer; 3.3.4 Business Opportunity Analysis; 3.3.5 Sales Strategy to Win the Contract; 3.3.6 Monitoring the Execution; 3.4 The New Business Model; 3.4.1 Value Proposition as Key Concept; 3.4.2 Concept of the Business Model; 3.4.3 Outcomes of the Business Model Analysis; 3.4.4 Reflection of the Business Model with Innovations; 4 Entrepreneurial Strategies; 4.1 Strategic Thrust of the Entrepreneurial Company. 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process; 4.1.3 Leading with Key Performance Indicators; 4.2 Process of Market Segmentation; 4.2.1 Strategic Questions in the Segmentation Process; 4.2.2 Market Segmentation; 4.2.3 Targeting the Right Market Segments; 4.2.4 Differentiation and Positioning of the Market Offering; 4.3 Strategic Options for Entrepreneurs; 4.3.1 Entrepreneurial Strategies; 4.3.2 Complementary Strategies; 4.3.3 Competitive Strategies; 4.4 Back to Basics in Customer Understanding; 4.5 Developing the Entrepreneurial Strategy; 5 Formulating the Business Plan. |
| ctrlnum | (OCoLC)872684032 |
| dewey-full | 620.0068/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 620 - Engineering and allied operations |
| dewey-raw | 620.0068/4 |
| dewey-search | 620.0068/4 |
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| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn872684032 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:25:50Z |
| institution | BVB |
| isbn | 9783486769722 3486769723 1306207096 9781306207096 9781680152197 168015219X |
| language | English |
| oclc_num | 872684032 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (194 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Oldenbourg Wissenschaftsverlag, |
| record_format | marc |
| spelling | Kohlert, Helmut. Entrepreneurship for engineers / Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. München : Oldenbourg Wissenschaftsverlag, [2013] ©2013 1 online resource (194 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Online resource; title from PDF title page (ebrary, viewed January 31, 2014). 1 The Spirit of Entrepreneurship; 1.1 Entrepreneurship Today; 1.1.1 Entrepreneurship -- Term out of Fashion or Imperative?; 1.1.2 The Process of Entrepreneurship; 1.2 The Entrepreneurial Ecosystem; 1.2.1 The Economic Relevance of Entrepreneurship; 1.2.2 Societal Entrepreneurial Ecosystem; 1.2.3 Personal Entrepreneurial Ecosystem; 1.3 The Entrepreneurial Mind; 1.3.1 Critical Success Factors to be an Entrepreneur; 1.3.2 Components of an Entrepreneurial Mindset; 1.3.3 Possibility of Teaching an Entrepreneurial Mind; 1.4 Entrepreneurship meets Innovation; 1.4.1 Invention, Innovation, and Imitation. 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations; 2 Entrepreneurship Reconsidered; 2.1 The Team as Hero; 2.1.1 Importance of Teams and the Special Role of the CEO; 2.1.2 Assembling the Management Team; 2.2 Collaboration with Others; 2.2.1 Cooperation to Achieve Common Objectives; 2.2.2 Importance of Networks; 2.3 Diagnosing the Internal Capabilities; 2.3.1 Knowing the own Strengths; 2.3.2 Knowing the Key for Market and Customer Access; 2.3.3 Appropriability and Complementary Assets; 2.4 Understanding the Industry Dynamics. 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment; 2.4.3 Classical Competitive Analysis; 3 Building a New Business; 3.1 Walking through the Innovation Funnel; 3.1.1 Generation of a New Business Idea; 3.1.2 Pre-Field Assessment of the Business Idea; 3.2 Important Components of the Concept; 3.2.1 Turn the Innovative Idea into a Concept; 3.2.2 Innovative Market Offering meets Customer; 3.2.3 Customer Value; 3.2.4 Seizing the Entrepreneurial Opportunity; 3.3 Sales Function in the Business Building Process. 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process; 3.3.3 Addressing the Business Initiatives of the Customer; 3.3.4 Business Opportunity Analysis; 3.3.5 Sales Strategy to Win the Contract; 3.3.6 Monitoring the Execution; 3.4 The New Business Model; 3.4.1 Value Proposition as Key Concept; 3.4.2 Concept of the Business Model; 3.4.3 Outcomes of the Business Model Analysis; 3.4.4 Reflection of the Business Model with Innovations; 4 Entrepreneurial Strategies; 4.1 Strategic Thrust of the Entrepreneurial Company. 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process; 4.1.3 Leading with Key Performance Indicators; 4.2 Process of Market Segmentation; 4.2.1 Strategic Questions in the Segmentation Process; 4.2.2 Market Segmentation; 4.2.3 Targeting the Right Market Segments; 4.2.4 Differentiation and Positioning of the Market Offering; 4.3 Strategic Options for Entrepreneurs; 4.3.1 Entrepreneurial Strategies; 4.3.2 Complementary Strategies; 4.3.3 Competitive Strategies; 4.4 Back to Basics in Customer Understanding; 4.5 Developing the Entrepreneurial Strategy; 5 Formulating the Business Plan. The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit. Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneuriat. Nouvelles entreprises. entrepreneurs. aat TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Entrepreneurship fast New business enterprises fast Fadai, Dawud. Sachs, Hans-Ulrich. has work: Entrepreneurship for engineers (Text) https://id.oclc.org/worldcat/entity/E39PCH6GTFBgdFgyMBh78XdxXd https://id.oclc.org/worldcat/ontology/hasWork Print version: 9781306207096 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=674513 Volltext |
| spellingShingle | Kohlert, Helmut Entrepreneurship for engineers / 1 The Spirit of Entrepreneurship; 1.1 Entrepreneurship Today; 1.1.1 Entrepreneurship -- Term out of Fashion or Imperative?; 1.1.2 The Process of Entrepreneurship; 1.2 The Entrepreneurial Ecosystem; 1.2.1 The Economic Relevance of Entrepreneurship; 1.2.2 Societal Entrepreneurial Ecosystem; 1.2.3 Personal Entrepreneurial Ecosystem; 1.3 The Entrepreneurial Mind; 1.3.1 Critical Success Factors to be an Entrepreneur; 1.3.2 Components of an Entrepreneurial Mindset; 1.3.3 Possibility of Teaching an Entrepreneurial Mind; 1.4 Entrepreneurship meets Innovation; 1.4.1 Invention, Innovation, and Imitation. 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations; 2 Entrepreneurship Reconsidered; 2.1 The Team as Hero; 2.1.1 Importance of Teams and the Special Role of the CEO; 2.1.2 Assembling the Management Team; 2.2 Collaboration with Others; 2.2.1 Cooperation to Achieve Common Objectives; 2.2.2 Importance of Networks; 2.3 Diagnosing the Internal Capabilities; 2.3.1 Knowing the own Strengths; 2.3.2 Knowing the Key for Market and Customer Access; 2.3.3 Appropriability and Complementary Assets; 2.4 Understanding the Industry Dynamics. 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment; 2.4.3 Classical Competitive Analysis; 3 Building a New Business; 3.1 Walking through the Innovation Funnel; 3.1.1 Generation of a New Business Idea; 3.1.2 Pre-Field Assessment of the Business Idea; 3.2 Important Components of the Concept; 3.2.1 Turn the Innovative Idea into a Concept; 3.2.2 Innovative Market Offering meets Customer; 3.2.3 Customer Value; 3.2.4 Seizing the Entrepreneurial Opportunity; 3.3 Sales Function in the Business Building Process. 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process; 3.3.3 Addressing the Business Initiatives of the Customer; 3.3.4 Business Opportunity Analysis; 3.3.5 Sales Strategy to Win the Contract; 3.3.6 Monitoring the Execution; 3.4 The New Business Model; 3.4.1 Value Proposition as Key Concept; 3.4.2 Concept of the Business Model; 3.4.3 Outcomes of the Business Model Analysis; 3.4.4 Reflection of the Business Model with Innovations; 4 Entrepreneurial Strategies; 4.1 Strategic Thrust of the Entrepreneurial Company. 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process; 4.1.3 Leading with Key Performance Indicators; 4.2 Process of Market Segmentation; 4.2.1 Strategic Questions in the Segmentation Process; 4.2.2 Market Segmentation; 4.2.3 Targeting the Right Market Segments; 4.2.4 Differentiation and Positioning of the Market Offering; 4.3 Strategic Options for Entrepreneurs; 4.3.1 Entrepreneurial Strategies; 4.3.2 Complementary Strategies; 4.3.3 Competitive Strategies; 4.4 Back to Basics in Customer Understanding; 4.5 Developing the Entrepreneurial Strategy; 5 Formulating the Business Plan. Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneuriat. Nouvelles entreprises. entrepreneurs. aat TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Entrepreneurship fast New business enterprises fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85044149 http://id.loc.gov/authorities/subjects/sh85091252 |
| title | Entrepreneurship for engineers / |
| title_auth | Entrepreneurship for engineers / |
| title_exact_search | Entrepreneurship for engineers / |
| title_full | Entrepreneurship for engineers / Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. |
| title_fullStr | Entrepreneurship for engineers / Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. |
| title_full_unstemmed | Entrepreneurship for engineers / Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. |
| title_short | Entrepreneurship for engineers / |
| title_sort | entrepreneurship for engineers |
| topic | Entrepreneurship. http://id.loc.gov/authorities/subjects/sh85044149 New business enterprises. http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneuriat. Nouvelles entreprises. entrepreneurs. aat TECHNOLOGY & ENGINEERING Engineering (General) bisacsh TECHNOLOGY & ENGINEERING Reference. bisacsh Entrepreneurship fast New business enterprises fast |
| topic_facet | Entrepreneurship. New business enterprises. Entrepreneuriat. Nouvelles entreprises. entrepreneurs. TECHNOLOGY & ENGINEERING Engineering (General) TECHNOLOGY & ENGINEERING Reference. Entrepreneurship New business enterprises |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=674513 |
| work_keys_str_mv | AT kohlerthelmut entrepreneurshipforengineers AT fadaidawud entrepreneurshipforengineers AT sachshansulrich entrepreneurshipforengineers |