The business environment :: themes and issues /

This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering co...

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Bibliographische Detailangaben
Hauptverfasser: Wetherly, Paul (VerfasserIn, HerausgeberIn), Otter, Dorron (VerfasserIn, HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford : Oxford University Press, [2011]
Ausgabe:Second edition.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This textbook presents key themes and issues that underpin the business environment. The PESTLE framework is used to introduce the core political, economic, socio-cultural, technological, legal, and environmental business contexts. This is followed by topical 'issues' chapters, covering contemporary areas in the business environment.
Beschreibung:Previous edition: 2008.
Beschreibung:1 online resource (xxxiii, 482 pages) : color illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780191665820
0191665827
1306260450
9781306260459

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