Advertising and anthropology :: ethnographic practice and cultural perspectives /
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive live...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
Berg Publishers,
2012.
|
| Ausgabe: | English ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- |
| Beschreibung: | 1 online resource |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780857852038 0857852035 9780857852045 0857852043 9781474214131 1474214134 |
Internformat
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| 100 | 1 | |a Malefyt, Timothy de Waal. | |
| 245 | 1 | 0 | |a Advertising and anthropology : |b ethnographic practice and cultural perspectives / |c Timothy de Waal Malefyt, Robert J. Morais. |
| 250 | |a English ed. | ||
| 260 | |a London : |b Berg Publishers, |c 2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 520 | |a "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- |c Provided by publisher | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Advertising and Anthropology; Contents; Acknowledgments; Preface; PART I: INTRODUCTION; 1 Anthropologists In and Out of Advertising; PART II: TOWARD AN UNDERSTANDING OF ADVERTISING AGENCIES; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; PART III: APPLYING ANTHROPOLOGY IN ADVERTISING AGENCIES; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising. | |
| 505 | 8 | |a 10 Hybrid Research Methodologies and Business SuccessPART IV: CONCLUSION; 11 The Future of Advertising Anthropology; Notes; References; Index. | |
| 532 | 1 | |a Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily | |
| 650 | 0 | |a Advertising |x Social aspects. |0 http://id.loc.gov/authorities/subjects/sh85001172 | |
| 650 | 0 | |a Anthropology. |0 http://id.loc.gov/authorities/subjects/sh85005581 | |
| 650 | 0 | |a Marketing research. |0 http://id.loc.gov/authorities/subjects/sh85081350 | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 6 | |a Anthropologie. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a anthropology. |2 aat | |
| 650 | 7 | |a SOCIAL SCIENCE |x Anthropology |x Cultural. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications Industries. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Anthropology |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 655 | 4 | |a Electronic book. | |
| 700 | 1 | |a Morais, Robert J. | |
| 758 | |i has work: |a Advertising and anthropology (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGMF3bPw6gP9H8GWqk34YK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn852149479 |
|---|---|
| _version_ | 1816882237565566978 |
| adam_text | |
| any_adam_object | |
| author | Malefyt, Timothy de Waal |
| author2 | Morais, Robert J. |
| author2_role | |
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| author_facet | Malefyt, Timothy de Waal Morais, Robert J. |
| author_role | |
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| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 .M26 2012eb |
| callnumber-search | HF5821 .M26 2012eb |
| callnumber-sort | HF 45821 M26 42012EB |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | Advertising and Anthropology; Contents; Acknowledgments; Preface; PART I: INTRODUCTION; 1 Anthropologists In and Out of Advertising; PART II: TOWARD AN UNDERSTANDING OF ADVERTISING AGENCIES; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; PART III: APPLYING ANTHROPOLOGY IN ADVERTISING AGENCIES; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising. 10 Hybrid Research Methodologies and Business SuccessPART IV: CONCLUSION; 11 The Future of Advertising Anthropology; Notes; References; Index. |
| ctrlnum | (OCoLC)852149479 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | English ed. |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn852149479 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:25:25Z |
| institution | BVB |
| isbn | 9780857852038 0857852035 9780857852045 0857852043 9781474214131 1474214134 |
| language | English |
| oclc_num | 852149479 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource |
| psigel | ZDB-4-EBA |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Berg Publishers, |
| record_format | marc |
| spelling | Malefyt, Timothy de Waal. Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais. English ed. London : Berg Publishers, 2012. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier data file "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- Provided by publisher Includes bibliographical references and index. Print version record. Advertising and Anthropology; Contents; Acknowledgments; Preface; PART I: INTRODUCTION; 1 Anthropologists In and Out of Advertising; PART II: TOWARD AN UNDERSTANDING OF ADVERTISING AGENCIES; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; PART III: APPLYING ANTHROPOLOGY IN ADVERTISING AGENCIES; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising. 10 Hybrid Research Methodologies and Business SuccessPART IV: CONCLUSION; 11 The Future of Advertising Anthropology; Notes; References; Index. Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Anthropology. http://id.loc.gov/authorities/subjects/sh85005581 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Publicité Aspect social. Anthropologie. Marketing Recherche. anthropology. aat SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Sociology General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Social aspects fast Anthropology fast Marketing research fast Electronic book. Morais, Robert J. has work: Advertising and anthropology (Text) https://id.oclc.org/worldcat/entity/E39PCGMF3bPw6gP9H8GWqk34YK https://id.oclc.org/worldcat/ontology/hasWork Print version: Malefyt, Timothy de Waal. Advertising and anthropology. English ed. London : Berg Publishers, 2012 9780857852021 (DLC) 2012005581 (OCoLC)764357629 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=603978 Volltext |
| spellingShingle | Malefyt, Timothy de Waal Advertising and anthropology : ethnographic practice and cultural perspectives / Advertising and Anthropology; Contents; Acknowledgments; Preface; PART I: INTRODUCTION; 1 Anthropologists In and Out of Advertising; PART II: TOWARD AN UNDERSTANDING OF ADVERTISING AGENCIES; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; PART III: APPLYING ANTHROPOLOGY IN ADVERTISING AGENCIES; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising. 10 Hybrid Research Methodologies and Business SuccessPART IV: CONCLUSION; 11 The Future of Advertising Anthropology; Notes; References; Index. Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Anthropology. http://id.loc.gov/authorities/subjects/sh85005581 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Publicité Aspect social. Anthropologie. Marketing Recherche. anthropology. aat SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Sociology General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Social aspects fast Anthropology fast Marketing research fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001172 http://id.loc.gov/authorities/subjects/sh85005581 http://id.loc.gov/authorities/subjects/sh85081350 |
| title | Advertising and anthropology : ethnographic practice and cultural perspectives / |
| title_auth | Advertising and anthropology : ethnographic practice and cultural perspectives / |
| title_exact_search | Advertising and anthropology : ethnographic practice and cultural perspectives / |
| title_full | Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais. |
| title_fullStr | Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais. |
| title_full_unstemmed | Advertising and anthropology : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt, Robert J. Morais. |
| title_short | Advertising and anthropology : |
| title_sort | advertising and anthropology ethnographic practice and cultural perspectives |
| title_sub | ethnographic practice and cultural perspectives / |
| topic | Advertising Social aspects. http://id.loc.gov/authorities/subjects/sh85001172 Anthropology. http://id.loc.gov/authorities/subjects/sh85005581 Marketing research. http://id.loc.gov/authorities/subjects/sh85081350 Publicité Aspect social. Anthropologie. Marketing Recherche. anthropology. aat SOCIAL SCIENCE Anthropology Cultural. bisacsh SOCIAL SCIENCE Sociology General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications Industries. bisacsh BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising Social aspects fast Anthropology fast Marketing research fast |
| topic_facet | Advertising Social aspects. Anthropology. Marketing research. Publicité Aspect social. Anthropologie. Marketing Recherche. anthropology. SOCIAL SCIENCE Anthropology Cultural. SOCIAL SCIENCE Sociology General. BUSINESS & ECONOMICS Industries Media & Communications Industries. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Social aspects Anthropology Marketing research Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=603978 |
| work_keys_str_mv | AT malefyttimothydewaal advertisingandanthropologyethnographicpracticeandculturalperspectives AT moraisrobertj advertisingandanthropologyethnographicpracticeandculturalperspectives |