What is reputation worth? :: how to protect and enhance value /
Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey�...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey :
Gower,
2013.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected. |
| Beschreibung: | "A 32 point guide"--Cover. |
| Beschreibung: | 1 online resource (ix, 44 pages) : color illustrations |
| Bibliographie: | Includes bibliographical references. |
| ISBN: | 9781409469018 1409469018 |
Internformat
MARC
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|---|---|---|---|
| 001 | ZDB-4-EBA-ocn828743750 | ||
| 003 | OCoLC | ||
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| 008 | 130213s2013 enka ob 000 0 eng d | ||
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| 100 | 1 | |a Honey, Garry. |0 http://id.loc.gov/authorities/names/n2009015721 | |
| 245 | 1 | 0 | |a What is reputation worth? : |b how to protect and enhance value / |c Garry Honey. |
| 260 | |a Farnham, Surrey : |b Gower, |c 2013. | ||
| 300 | |a 1 online resource (ix, 44 pages) : |b color illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "A 32 point guide"--Cover. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary -- Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary -- Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk. | |
| 505 | 8 | |a Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary -- Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary -- Reputation Protection; Further Reading. | |
| 520 | |a Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Corporate image. |0 http://id.loc.gov/authorities/subjects/sh85032900 | |
| 650 | 0 | |a Corporations |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108765 | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a corporate image. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 758 | |i has work: |a What is reputation worth? (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG37jfyT4yB7qyKVrxDm8d |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn828743750 |
|---|---|
| _version_ | 1816882223604826112 |
| adam_text | |
| any_adam_object | |
| author | Honey, Garry |
| author_GND | http://id.loc.gov/authorities/names/n2009015721 |
| author_facet | Honey, Garry |
| author_role | |
| author_sort | Honey, Garry |
| author_variant | g h gh |
| building | Verbundindex |
| bvnumber | localFWS |
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| callnumber-raw | HD59.2 .H66 2013eb |
| callnumber-search | HD59.2 .H66 2013eb |
| callnumber-sort | HD 259.2 H66 42013EB |
| callnumber-subject | HD - Industries, Land Use, Labor |
| collection | ZDB-4-EBA |
| contents | Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary -- Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary -- Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk. Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary -- Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary -- Reputation Protection; Further Reading. |
| ctrlnum | (OCoLC)828743750 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn828743750 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:25:12Z |
| institution | BVB |
| isbn | 9781409469018 1409469018 |
| language | English |
| oclc_num | 828743750 |
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| spelling | Honey, Garry. http://id.loc.gov/authorities/names/n2009015721 What is reputation worth? : how to protect and enhance value / Garry Honey. Farnham, Surrey : Gower, 2013. 1 online resource (ix, 44 pages) : color illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "A 32 point guide"--Cover. Includes bibliographical references. Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary -- Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary -- Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk. Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary -- Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary -- Reputation Protection; Further Reading. Reputation, for a business or a brand, has a value. This is as much an emotional value as a financial one and yet few people have a clear sense of the implications. The term is most commonly used when a sudden or sharp reduction in reputational value results in damage to the business. Garry Honey's wonderfully concise guide explains how and why reputation damage becomes a cost to business continuity; what exactly are the risks to your reputation, and the various management and financial options to enable you to ensure your reputation is protected. English. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image. Sociétés Relations publiques. corporate image. aat BUSINESS & ECONOMICS Public Relations. bisacsh Corporate image fast Corporations Public relations fast has work: What is reputation worth? (Text) https://id.oclc.org/worldcat/entity/E39PCG37jfyT4yB7qyKVrxDm8d https://id.oclc.org/worldcat/ontology/hasWork 9781409469018 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=530816 Volltext |
| spellingShingle | Honey, Garry What is reputation worth? : how to protect and enhance value / Cover; Contents; List of Figures; About the Author; Introduction; 1 Reputation Defined; 8 Points on Reputation defined; Control; Comparison; Contrast; Compass; Condition; Colour; Context; Communication; Summary -- Reputation Defined; 2 Reputation Damage; 8 Points on Reputation Damage; 5 Levels of Trust Erosion; Outrage; Disgust; Concern; Surprise; Disappointment; 3 Influencers of Trust Recovery; Existing Goodwill; Nature of Threat; Response to Threat; Summary -- Reputation Damage; 3 Reputation Risk; 8 Points on Reputation Risk; 5 Distinguishing Features of the Risk; Business Continuity Risk. Strategic RiskBehavioural Risk; Intangible Risk; Consequential Risk; 3 Issues for Assessment; Measuring Risk; Managing the Risk; Reporting the Risk; Summary -- Reputation Risk; 8 Points on Reputation Protection; 2 Major Concerns; Transferability; 4 Reputation Protection; Time; 6 Barriers to Insurance Cover; Capacity; Hazard; Information; Risk; Outage; Notice; Summary -- Reputation Protection; Further Reading. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image. Sociétés Relations publiques. corporate image. aat BUSINESS & ECONOMICS Public Relations. bisacsh Corporate image fast Corporations Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85032900 http://id.loc.gov/authorities/subjects/sh85108765 |
| title | What is reputation worth? : how to protect and enhance value / |
| title_auth | What is reputation worth? : how to protect and enhance value / |
| title_exact_search | What is reputation worth? : how to protect and enhance value / |
| title_full | What is reputation worth? : how to protect and enhance value / Garry Honey. |
| title_fullStr | What is reputation worth? : how to protect and enhance value / Garry Honey. |
| title_full_unstemmed | What is reputation worth? : how to protect and enhance value / Garry Honey. |
| title_short | What is reputation worth? : |
| title_sort | what is reputation worth how to protect and enhance value |
| title_sub | how to protect and enhance value / |
| topic | Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image. Sociétés Relations publiques. corporate image. aat BUSINESS & ECONOMICS Public Relations. bisacsh Corporate image fast Corporations Public relations fast |
| topic_facet | Corporate image. Corporations Public relations. Entreprises Image. Sociétés Relations publiques. corporate image. BUSINESS & ECONOMICS Public Relations. Corporate image Corporations Public relations |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=530816 |
| work_keys_str_mv | AT honeygarry whatisreputationworthhowtoprotectandenhancevalue |