Stop, think, go, do :: how typography & graphic design influence behavior /
This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Beverly, Mass. :
Rockport Publishers,
2012.
|
| Subjects: | |
| Online Access: | Volltext |
| Summary: | This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour. |
| Physical Description: | 1 online resource (222 pages) : illustrations, facsimiles |
| ISBN: | 9781610583893 1610583892 |
Staff View
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| 245 | 1 | 0 | |a Stop, think, go, do : |b how typography & graphic design influence behavior / |c Steven Heller & Mirko Ilić. |
| 246 | 3 | |a How typography & graphic design influence behavior | |
| 246 | 3 | |a How typography and graphic design influence behavior | |
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| 505 | 0 | |a Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. | |
| 505 | 8 | |a CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS | |
| 520 | 8 | |a This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour. | |
| 546 | |a English. | ||
| 650 | 0 | |a Graphic design (Typography) |x Social aspects. | |
| 650 | 0 | |a Graphic design (Typography) |x History |y 21st century. | |
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| adam_text | |
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| author | Heller, Steven |
| author2 | Ilić, Mirko, 1956- |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n79140148 http://id.loc.gov/authorities/names/n00006715 |
| author_facet | Heller, Steven Ilić, Mirko, 1956- |
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| callnumber-raw | Z246 .H444 2012 |
| callnumber-search | Z246 .H444 2012 |
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| contents | Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS |
| ctrlnum | (OCoLC)809959780 |
| dewey-full | 686.2/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
| dewey-raw | 686.2/2 |
| dewey-search | 686.2/2 |
| dewey-sort | 3686.2 12 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
| era | 2000-2099 fast |
| era_facet | 2000-2099 |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn809959780 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:24:56Z |
| institution | BVB |
| isbn | 9781610583893 1610583892 |
| language | English |
| oclc_num | 809959780 |
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| physical | 1 online resource (222 pages) : illustrations, facsimiles |
| psigel | ZDB-4-EBA |
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| spelling | Heller, Steven. http://id.loc.gov/authorities/names/n79140148 Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić. How typography & graphic design influence behavior How typography and graphic design influence behavior Beverly, Mass. : Rockport Publishers, 2012. 1 online resource (222 pages) : illustrations, facsimiles text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Print version record. Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour. English. Graphic design (Typography) Social aspects. Graphic design (Typography) History 21st century. Graphic arts Social aspects. Graphic arts History 21st century. Commercial art Social aspects. Commercial art History 21st century. Arts graphiques Aspect social. Arts graphiques Histoire 21e siècle. Art publicitaire Aspect social. Art publicitaire Histoire 21e siècle. DESIGN Graphic Arts Typography. bisacsh Commercial art fast Commercial art Social aspects fast Graphic arts fast Graphic arts Social aspects fast Graphic design (Typography) fast 2000-2099 fast History fast Ilić, Mirko, 1956- https://id.oclc.org/worldcat/entity/E39PBJfxfmdfPPQm9hFhWv89jC http://id.loc.gov/authorities/names/n00006715 Print version: Heller, Steven. Stop, think, go, do. Beverly, Mass. : Rockport Publishers, 2012 9781592537662 (DLC) 2011043771 (OCoLC)749856582 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=576496 Volltext |
| spellingShingle | Heller, Steven Stop, think, go, do : how typography & graphic design influence behavior / Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences. CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS Graphic design (Typography) Social aspects. Graphic design (Typography) History 21st century. Graphic arts Social aspects. Graphic arts History 21st century. Commercial art Social aspects. Commercial art History 21st century. Arts graphiques Aspect social. Arts graphiques Histoire 21e siècle. Art publicitaire Aspect social. Art publicitaire Histoire 21e siècle. DESIGN Graphic Arts Typography. bisacsh Commercial art fast Commercial art Social aspects fast Graphic arts fast Graphic arts Social aspects fast Graphic design (Typography) fast |
| title | Stop, think, go, do : how typography & graphic design influence behavior / |
| title_alt | How typography & graphic design influence behavior How typography and graphic design influence behavior |
| title_auth | Stop, think, go, do : how typography & graphic design influence behavior / |
| title_exact_search | Stop, think, go, do : how typography & graphic design influence behavior / |
| title_full | Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić. |
| title_fullStr | Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić. |
| title_full_unstemmed | Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić. |
| title_short | Stop, think, go, do : |
| title_sort | stop think go do how typography graphic design influence behavior |
| title_sub | how typography & graphic design influence behavior / |
| topic | Graphic design (Typography) Social aspects. Graphic design (Typography) History 21st century. Graphic arts Social aspects. Graphic arts History 21st century. Commercial art Social aspects. Commercial art History 21st century. Arts graphiques Aspect social. Arts graphiques Histoire 21e siècle. Art publicitaire Aspect social. Art publicitaire Histoire 21e siècle. DESIGN Graphic Arts Typography. bisacsh Commercial art fast Commercial art Social aspects fast Graphic arts fast Graphic arts Social aspects fast Graphic design (Typography) fast |
| topic_facet | Graphic design (Typography) Social aspects. Graphic design (Typography) History 21st century. Graphic arts Social aspects. Graphic arts History 21st century. Commercial art Social aspects. Commercial art History 21st century. Arts graphiques Aspect social. Arts graphiques Histoire 21e siècle. Art publicitaire Aspect social. Art publicitaire Histoire 21e siècle. DESIGN Graphic Arts Typography. Commercial art Commercial art Social aspects Graphic arts Graphic arts Social aspects Graphic design (Typography) History |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=576496 |
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