Media management in the age of giants :: business dynamics of journalism /

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can...

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Bibliographische Detailangaben
1. Verfasser: Herrick, Dennis F.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Albuquerque : University of New Mexico Press, ©2012.
Ausgabe:Second edition.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?.
Beschreibung:1 online resource (xiv, 399 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780826351647
0826351646
1280792590
9781280792595
9786613702982
6613702986

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