Optimal Investment and Marketing Strategies.:
Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facili...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore :
World Scientific,
2012.
|
| Schriftenreihe: | Systems research series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m. |
| Beschreibung: | 1 online resource (88 pages) |
| Bibliographie: | Includes bibliographical references (pages 73-79). |
| ISBN: | 9789814383271 9814383279 9789814383264 9814383260 9789814452076 9814452076 |
Internformat
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| 505 | 0 | |a 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model). | |
| 505 | 8 | |a 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example. | |
| 505 | 8 | |a 7.5 Conclusions8. Conclusions; Bibliography. | |
| 520 | |a Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references (pages 73-79). | ||
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| 650 | 7 | |a Institutional investments |x Management |2 fast | |
| 650 | 7 | |a Investment advisors |x Marketing |2 fast | |
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| 830 | 0 | |a Systems research series. |0 http://id.loc.gov/authorities/names/no2011020363 | |
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| author | Murynets, Ilona |
| author_facet | Murynets, Ilona |
| author_role | |
| author_sort | Murynets, Ilona |
| author_variant | i m im |
| building | Verbundindex |
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| contents | 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model). 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example. 7.5 Conclusions8. Conclusions; Bibliography. |
| ctrlnum | (OCoLC)794328365 |
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| dewey-search | 658.15 658.8 |
| dewey-sort | 3658.15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocn794328365 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:18:24Z |
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| isbn | 9789814383271 9814383279 9789814383264 9814383260 9789814452076 9814452076 |
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| series2 | Systems Research Series |
| spelling | Murynets, Ilona. Optimal Investment and Marketing Strategies. Singapore : World Scientific, 2012. 1 online resource (88 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Systems Research Series 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model). 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example. 7.5 Conclusions8. Conclusions; Bibliography. Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative m. Print version record. Includes bibliographical references (pages 73-79). Investment advisors Marketing. http://id.loc.gov/authorities/subjects/sh85067706 Institutional investments Management. Investissements institutionnels Gestion. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Corporate Finance. bisacsh BUSINESS & ECONOMICS Finance. bisacsh Institutional investments Management fast Investment advisors Marketing fast Print version: Murynets, Ilona. Optimal Investment and Marketing Strategies. Singapore : World Scientific, ©2012 9789814383264 Systems research series. http://id.loc.gov/authorities/names/no2011020363 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=457163 Volltext |
| spellingShingle | Murynets, Ilona Optimal Investment and Marketing Strategies. Systems research series. 1. Introduction; 1.1 Motivation; 1.2 Contribution; 1.3 Organization of the Book; 2. Literature Review; 2.1 New Service Diffusion; 2.2 Service Pricing in Monopoly; 2.3 Service Pricing in Duopoly; 2.4 Optimal Investment and Pricing Strategies for Performance-Based Post-Production Service Contracts; 3. Migration of Customers and Targeting Customers for Marketing Campaigns; 3.1 Overview; 3.2 Model; 3.3 Case Study; 3.4 Practical Implications and Conclusions; 4. Optimal Service Pricing (Single-Period Model); 4.1 Overview; 4.2 Optimal Pricing in Monopoly (Single-Period Model). 4.3 Optimal Pricing in Duopoly (Single-Period Model)5. Optimal New Service Pricing in Monopoly (Dynamic Model); 5.1 Overview; 5.2 Model and Optimal Pricing Strategy; 5.3 Numerical Illustration; 5.4 Conclusions; 6. Optimal New Service Pricing in Duopoly (Dynamic Model); 6.1 Model; 6.2 Nash Equilibrium; 6.3 Numerical Examples; 6.3.1 Example 1; 6.3.2 Example 2; 6.3.3 Example 3; 6.3.4 Example 4; 6.4 Conclusions; 7. Optimal Investment and Pricing Strategies for Post-Production Service Contracts; 7.1 Overview; 7.2 Model; 7.2.1 Model Assumptions; 7.3 Optimization; 7.4 Numerical Example. 7.5 Conclusions8. Conclusions; Bibliography. Investment advisors Marketing. http://id.loc.gov/authorities/subjects/sh85067706 Institutional investments Management. Investissements institutionnels Gestion. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Corporate Finance. bisacsh BUSINESS & ECONOMICS Finance. bisacsh Institutional investments Management fast Investment advisors Marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85067706 |
| title | Optimal Investment and Marketing Strategies. |
| title_auth | Optimal Investment and Marketing Strategies. |
| title_exact_search | Optimal Investment and Marketing Strategies. |
| title_full | Optimal Investment and Marketing Strategies. |
| title_fullStr | Optimal Investment and Marketing Strategies. |
| title_full_unstemmed | Optimal Investment and Marketing Strategies. |
| title_short | Optimal Investment and Marketing Strategies. |
| title_sort | optimal investment and marketing strategies |
| topic | Investment advisors Marketing. http://id.loc.gov/authorities/subjects/sh85067706 Institutional investments Management. Investissements institutionnels Gestion. BUSINESS & ECONOMICS Distribution. bisacsh BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Corporate Finance. bisacsh BUSINESS & ECONOMICS Finance. bisacsh Institutional investments Management fast Investment advisors Marketing fast |
| topic_facet | Investment advisors Marketing. Institutional investments Management. Investissements institutionnels Gestion. BUSINESS & ECONOMICS Distribution. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Corporate Finance. BUSINESS & ECONOMICS Finance. Institutional investments Management Investment advisors Marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=457163 |
| work_keys_str_mv | AT murynetsilona optimalinvestmentandmarketingstrategies |