Crafting strategy :: embodied metaphors in practice /

"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of t...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Heracleous, Loizos Th
Weitere Verfasser: Jacobs, Claus D.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, UK ; New York : Cambridge University Press, 2011.
Schriftenreihe:Cambridge books online.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF"--
Beschreibung:1 online resource (xxii, 237 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:9780511975516
0511975511
9781139092906
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9781139088633
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9781107212923
1139090089
9781139090087
1280775912
9781280775918
1139092391
9781139092395
9786613686305
6613686301
1139090992
9781139090995
9781107411692
1107411696

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