The daily you :: how the new advertising industry is defining your identity and your worth /
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Da...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Haven :
Yale University Press,
©2011.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- |
| Beschreibung: | 1 online resource (xi, 234 pages) |
| Bibliographie: | Includes bibliographical references (pages 201-219) and index. |
| ISBN: | 9780300166521 0300166524 1283409046 9781283409049 9786613409041 6613409049 |
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| contents | The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor. |
| ctrlnum | (OCoLC)774395317 |
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| id | ZDB-4-EBA-ocn774395317 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:18:13Z |
| institution | BVB |
| isbn | 9780300166521 0300166524 1283409046 9781283409049 9786613409041 6613409049 |
| language | English |
| oclc_num | 774395317 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xi, 234 pages) |
| psigel | ZDB-4-EBA |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Yale University Press, |
| record_format | marc |
| spelling | Turow, Joseph, author. http://id.loc.gov/authorities/names/n78072632 The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. New Haven : Yale University Press, ©2011. 1 online resource (xi, 234 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 201-219) and index. The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor. "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- Provided by publisher. Print version record. English. Consumer profiling. http://id.loc.gov/authorities/subjects/sh2003001883 Marketing Technological innovations. Customer services Technological innovations. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Profil des consommateurs. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh SOCIAL SCIENCE Media Studies. bisacsh Advertising fast Consumer profiling fast Customer services Technological innovations fast Marketing Technological innovations fast has work: The daily you (Text) https://id.oclc.org/worldcat/entity/E39PCG94yYRwW94RR7fmGHmXtX https://id.oclc.org/worldcat/ontology/hasWork Print version: Turow, Joseph. Daily you. New Haven : Yale University Press, ©2011 9780300165012 (DLC) 2011028202 (OCoLC)711045661 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=429979 Volltext |
| spellingShingle | Turow, Joseph The daily you : how the new advertising industry is defining your identity and your worth / The power under the hood -- Clicks and cookies -- A new advertising food chain -- Targets or waste -- Their masters' voices -- The long click -- Beyond the "creep" factor. Consumer profiling. http://id.loc.gov/authorities/subjects/sh2003001883 Marketing Technological innovations. Customer services Technological innovations. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Profil des consommateurs. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh SOCIAL SCIENCE Media Studies. bisacsh Advertising fast Consumer profiling fast Customer services Technological innovations fast Marketing Technological innovations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2003001883 http://id.loc.gov/authorities/subjects/sh85001086 |
| title | The daily you : how the new advertising industry is defining your identity and your worth / |
| title_auth | The daily you : how the new advertising industry is defining your identity and your worth / |
| title_exact_search | The daily you : how the new advertising industry is defining your identity and your worth / |
| title_full | The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. |
| title_fullStr | The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. |
| title_full_unstemmed | The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow. |
| title_short | The daily you : |
| title_sort | daily you how the new advertising industry is defining your identity and your worth |
| title_sub | how the new advertising industry is defining your identity and your worth / |
| topic | Consumer profiling. http://id.loc.gov/authorities/subjects/sh2003001883 Marketing Technological innovations. Customer services Technological innovations. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Profil des consommateurs. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh SOCIAL SCIENCE Media Studies. bisacsh Advertising fast Consumer profiling fast Customer services Technological innovations fast Marketing Technological innovations fast |
| topic_facet | Consumer profiling. Marketing Technological innovations. Customer services Technological innovations. Advertising. Profil des consommateurs. Marketing Innovations. Service à la clientèle Innovations. BUSINESS & ECONOMICS Advertising & Promotion. SOCIAL SCIENCE Media Studies. Advertising Consumer profiling Customer services Technological innovations Marketing Technological innovations |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=429979 |
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