Ground Wars :: Personalized Communication in Political Campaigns.
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such ca...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Princeton :
Princeton University Press,
2012.
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| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic. |
| Physical Description: | 1 online resource (250 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781400840441 1400840449 0691153051 9780691153056 |
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| 505 | 0 | |a Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W. | |
| 520 | |a Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Political campaigns |z United States |x History |y 21st century. | |
| 650 | 0 | |a Communication in politics |z United States |x History |y 21st century. | |
| 650 | 6 | |a Communication politique |z États-Unis |x Histoire |y 21e siècle. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Media & Communications. |2 bisacsh | |
| 650 | 7 | |a Communication in politics |2 fast | |
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| author | Nielsen, Rasmus Kleis, 1980- |
| author_GND | http://id.loc.gov/authorities/names/n2011053102 |
| author_facet | Nielsen, Rasmus Kleis, 1980- |
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| contents | Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W. |
| ctrlnum | (OCoLC)769344152 |
| dewey-full | 324.7 |
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| dewey-ones | 324 - The political process |
| dewey-raw | 324.7 |
| dewey-search | 324.7 |
| dewey-sort | 3324.7 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Allgemeines Politologie |
| era | 2000-2099 fast |
| era_facet | 2000-2099 |
| format | Electronic eBook |
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Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W.</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. 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| illustrated | Not Illustrated |
| indexdate | 2025-04-11T08:37:31Z |
| institution | BVB |
| isbn | 9781400840441 1400840449 0691153051 9780691153056 |
| language | English |
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| spelling | Nielsen, Rasmus Kleis, 1980- author. https://id.oclc.org/worldcat/entity/E39PBJjdbDMtfdCpBTwYXrcQMP http://id.loc.gov/authorities/names/n2011053102 Ground Wars : Personalized Communication in Political Campaigns. Princeton : Princeton University Press, 2012. 1 online resource (250 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Print version record. Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W. Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implic. Includes bibliographical references and index. Political campaigns United States History 21st century. Communication in politics United States History 21st century. Communication politique États-Unis Histoire 21e siècle. POLITICAL SCIENCE Political Process General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh Communication in politics fast Political campaigns fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq 2000-2099 fast History fast has work: Ground wars (Text) https://id.oclc.org/worldcat/entity/E39PCGFBVP6mwvBmwWQPfMyFBq https://id.oclc.org/worldcat/ontology/hasWork Print version: Nielsen, Rasmus Kleis. Ground Wars : Personalized Communication in Political Campaigns. Princeton : Princeton University Press, ©2012 9780691153056 |
| spellingShingle | Nielsen, Rasmus Kleis, 1980- Ground Wars : Personalized Communication in Political Campaigns. Cover; Contents; Acknowledgments; Prologue: Welcome to the Campaigns; CHAPTER 1 Personalized Political Communication in American Campaigns; CHAPTER 2 The Ground War Enters the Twenty-first Century; CHAPTER 3 Contacting Voters at Home; CHAPTER 4 Organizing Campaign Assemblages; CHAPTER 5 Targeting Voters for Personal Contacts; CHAPTER 6 Always Fighting the Same Ground War?; Research Appendix; Notes; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; V; W. Political campaigns United States History 21st century. Communication in politics United States History 21st century. Communication politique États-Unis Histoire 21e siècle. POLITICAL SCIENCE Political Process General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh Communication in politics fast Political campaigns fast |
| title | Ground Wars : Personalized Communication in Political Campaigns. |
| title_auth | Ground Wars : Personalized Communication in Political Campaigns. |
| title_exact_search | Ground Wars : Personalized Communication in Political Campaigns. |
| title_full | Ground Wars : Personalized Communication in Political Campaigns. |
| title_fullStr | Ground Wars : Personalized Communication in Political Campaigns. |
| title_full_unstemmed | Ground Wars : Personalized Communication in Political Campaigns. |
| title_short | Ground Wars : |
| title_sort | ground wars personalized communication in political campaigns |
| title_sub | Personalized Communication in Political Campaigns. |
| topic | Political campaigns United States History 21st century. Communication in politics United States History 21st century. Communication politique États-Unis Histoire 21e siècle. POLITICAL SCIENCE Political Process General. bisacsh BUSINESS & ECONOMICS Industries Media & Communications. bisacsh Communication in politics fast Political campaigns fast |
| topic_facet | Political campaigns United States History 21st century. Communication in politics United States History 21st century. Communication politique États-Unis Histoire 21e siècle. POLITICAL SCIENCE Political Process General. BUSINESS & ECONOMICS Industries Media & Communications. Communication in politics Political campaigns United States History |
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