Wettbewerbs- und Werberecht /:
Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one anoth...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin :
Walter de Gruyter,
©2011.
|
| Ausgabe: | 2. neu bearbeitete Aufl. |
| Schriftenreihe: | Medienrecht Praxishandbuch ;
Bd. 3. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as e. |
| Beschreibung: | 1 online resource (xviii, 480 pages.) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9783110248715 3110248719 1283399865 9781283399869 9786613399861 6613399868 |
Internformat
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| 520 | |a Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as e. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Vorwort -- |t Verzeichnis der Bearbeiter -- |t Inhaltsübersicht -- |t Abkürzungsverzeichnis -- |t Kapitel 1: Medienbezogenes Lauterkeitsrecht -- |t Kapitel 2: Medienkartellrecht -- |t Kapitel 3: Rundfunkwerberecht -- |t Kapitel 4: Heilmittelwerberecht -- |t Kapitel 5: Marken-/Kennzeichenrecht -- |t Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz -- |t Kapitel 7: Rechtlicher Schutz von Signets und Logos -- |t Kapitel 8: Rechtsprobleme beim Erwerb von Domains -- |t Stichwortverzeichnis |
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| contents | Frontmatter -- Vorwort -- Verzeichnis der Bearbeiter -- Inhaltsübersicht -- Abkürzungsverzeichnis -- Kapitel 1: Medienbezogenes Lauterkeitsrecht -- Kapitel 2: Medienkartellrecht -- Kapitel 3: Rundfunkwerberecht -- Kapitel 4: Heilmittelwerberecht -- Kapitel 5: Marken-/Kennzeichenrecht -- Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz -- Kapitel 7: Rechtlicher Schutz von Signets und Logos -- Kapitel 8: Rechtsprobleme beim Erwerb von Domains -- Stichwortverzeichnis |
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| edition | 2. neu bearbeitete Aufl. |
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| illustrated | Not Illustrated |
| indexdate | 2024-10-25T16:18:23Z |
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| isbn | 9783110248715 3110248719 1283399865 9781283399869 9786613399861 6613399868 |
| language | German |
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| series | Medienrecht Praxishandbuch ; |
| series2 | Medienrecht Praxishandbuch ; |
| spelling | Wettbewerbs- und Werberecht / herausgegeben von Artur-Axel Wandtke ; Redaktionelle Bearbeitung Kristen-Inger Wöhrn. 2. neu bearbeitete Aufl. Berlin : Walter de Gruyter, ©2011. 1 online resource (xviii, 480 pages.) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Medienrecht Praxishandbuch ; Bd. 3 Includes bibliographical references and index. Print version record. Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as e. Frontmatter -- Vorwort -- Verzeichnis der Bearbeiter -- Inhaltsübersicht -- Abkürzungsverzeichnis -- Kapitel 1: Medienbezogenes Lauterkeitsrecht -- Kapitel 2: Medienkartellrecht -- Kapitel 3: Rundfunkwerberecht -- Kapitel 4: Heilmittelwerberecht -- Kapitel 5: Marken-/Kennzeichenrecht -- Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz -- Kapitel 7: Rechtlicher Schutz von Signets und Logos -- Kapitel 8: Rechtsprobleme beim Erwerb von Domains -- Stichwortverzeichnis German. Mass media Law and legislation. http://id.loc.gov/authorities/subjects/sh85081867 Advertising laws. http://id.loc.gov/authorities/subjects/sh85001203 LAW Communications. bisacsh LAW Media & the Law. bisacsh Advertising laws fast Mass media Law and legislation fast Wandtke, Artur-Axel. http://id.loc.gov/authorities/names/n93105263 Wöhrn, Kirsten-Inger. http://id.loc.gov/authorities/names/no2010117486 has work: Wettbewerbs- und Werberecht (Text) https://id.oclc.org/worldcat/entity/E39PCFwFV84v6B9Tmmc4mk8hBP https://id.oclc.org/worldcat/ontology/hasWork Print version: Wandtke, Artur-Axel. Wettbewerbs- und Werberecht. Berlin : De Gruyter, ©2011 9783112189009 Medienrecht Praxishandbuch ; Bd. 3. FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390893 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390893 Volltext |
| spellingShingle | Wettbewerbs- und Werberecht / Medienrecht Praxishandbuch ; Frontmatter -- Vorwort -- Verzeichnis der Bearbeiter -- Inhaltsübersicht -- Abkürzungsverzeichnis -- Kapitel 1: Medienbezogenes Lauterkeitsrecht -- Kapitel 2: Medienkartellrecht -- Kapitel 3: Rundfunkwerberecht -- Kapitel 4: Heilmittelwerberecht -- Kapitel 5: Marken-/Kennzeichenrecht -- Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz -- Kapitel 7: Rechtlicher Schutz von Signets und Logos -- Kapitel 8: Rechtsprobleme beim Erwerb von Domains -- Stichwortverzeichnis Mass media Law and legislation. http://id.loc.gov/authorities/subjects/sh85081867 Advertising laws. http://id.loc.gov/authorities/subjects/sh85001203 LAW Communications. bisacsh LAW Media & the Law. bisacsh Advertising laws fast Mass media Law and legislation fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85081867 http://id.loc.gov/authorities/subjects/sh85001203 |
| title | Wettbewerbs- und Werberecht / |
| title_alt | Frontmatter -- Vorwort -- Verzeichnis der Bearbeiter -- Inhaltsübersicht -- Abkürzungsverzeichnis -- Kapitel 1: Medienbezogenes Lauterkeitsrecht -- Kapitel 2: Medienkartellrecht -- Kapitel 3: Rundfunkwerberecht -- Kapitel 4: Heilmittelwerberecht -- Kapitel 5: Marken-/Kennzeichenrecht -- Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz -- Kapitel 7: Rechtlicher Schutz von Signets und Logos -- Kapitel 8: Rechtsprobleme beim Erwerb von Domains -- Stichwortverzeichnis |
| title_auth | Wettbewerbs- und Werberecht / |
| title_exact_search | Wettbewerbs- und Werberecht / |
| title_full | Wettbewerbs- und Werberecht / herausgegeben von Artur-Axel Wandtke ; Redaktionelle Bearbeitung Kristen-Inger Wöhrn. |
| title_fullStr | Wettbewerbs- und Werberecht / herausgegeben von Artur-Axel Wandtke ; Redaktionelle Bearbeitung Kristen-Inger Wöhrn. |
| title_full_unstemmed | Wettbewerbs- und Werberecht / herausgegeben von Artur-Axel Wandtke ; Redaktionelle Bearbeitung Kristen-Inger Wöhrn. |
| title_short | Wettbewerbs- und Werberecht / |
| title_sort | wettbewerbs und werberecht |
| topic | Mass media Law and legislation. http://id.loc.gov/authorities/subjects/sh85081867 Advertising laws. http://id.loc.gov/authorities/subjects/sh85001203 LAW Communications. bisacsh LAW Media & the Law. bisacsh Advertising laws fast Mass media Law and legislation fast |
| topic_facet | Mass media Law and legislation. Advertising laws. LAW Communications. LAW Media & the Law. Advertising laws Mass media Law and legislation |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390893 |
| work_keys_str_mv | AT wandtkearturaxel wettbewerbsundwerberecht AT wohrnkirsteninger wettbewerbsundwerberecht |