The accidental library marketer /:
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Medford, N.J. :
Information Today,
©2009.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. |
| Beschreibung: | 1 online resource (xvi, 294 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781573879194 1573879193 9781573878043 1573878049 |
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| 100 | 1 | |a Dempsey, Kathy, |d 1965- |0 http://id.loc.gov/authorities/names/n2009030321 | |
| 245 | 1 | 4 | |a The accidental library marketer / |c Kathy Dempsey. |
| 260 | |a Medford, N.J. : |b Information Today, |c ©2009. | ||
| 300 | |a 1 online resource (xvi, 294 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. | ||
| 610 | 2 | 7 | |a Amerika Haus Berlin |b Video Lending Library |2 gnd |
| 610 | 2 | 7 | |a Ellipses-Marketing |2 gnd |0 http://d-nb.info/gnd/1087303184 |
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| 650 | 0 | |a Marketing. |0 http://id.loc.gov/authorities/subjects/sh85081333 | |
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
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| contents | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
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| genre | Electronic book. |
| genre_facet | Electronic book. |
| id | ZDB-4-EBA-ocn756501508 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:18:02Z |
| institution | BVB |
| isbn | 9781573879194 1573879193 9781573878043 1573878049 |
| language | English |
| lccn | 2009018911 |
| oclc_num | 756501508 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 294 pages) : illustrations |
| psigel | ZDB-4-EBA |
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| publisher | Information Today, |
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| spelling | Dempsey, Kathy, 1965- http://id.loc.gov/authorities/names/n2009030321 The accidental library marketer / Kathy Dempsey. Medford, N.J. : Information Today, ©2009. 1 online resource (xvi, 294 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references and index. How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. Print version record. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion. Amerika Haus Berlin Video Lending Library gnd Ellipses-Marketing gnd http://d-nb.info/gnd/1087303184 Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries. http://id.loc.gov/authorities/subjects/sh85076502 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Libraries Advertising as a Topic Marketing Public Relations Bibliothèques Marketing. Bibliothèques Relations publiques. Bibliothèques. Marketing. Relations publiques. libraries (buildings) aat marketing. aat public relations. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Public relations fast Marketing fast Libraries fast Libraries Marketing fast Libraries Public relations fast Öffentlichkeitsarbeit gnd http://d-nb.info/gnd/4043188-5 Electronic book. has work: The accidental library marketer (Text) https://id.oclc.org/worldcat/entity/E39PCGdQhrcmQH846YTbV7qcKd https://id.oclc.org/worldcat/ontology/hasWork Print version: Dempsey, Kathy, 1965- Accidental library marketer. Medford, N.J. : Information Today, ©2009 9781573873680 (DLC) 2009018911 (OCoLC)317471970 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390141 Volltext |
| spellingShingle | Dempsey, Kathy, 1965- The accidental library marketer / How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. Amerika Haus Berlin Video Lending Library gnd Ellipses-Marketing gnd http://d-nb.info/gnd/1087303184 Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries. http://id.loc.gov/authorities/subjects/sh85076502 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Libraries Advertising as a Topic Marketing Public Relations Bibliothèques Marketing. Bibliothèques Relations publiques. Bibliothèques. Marketing. Relations publiques. libraries (buildings) aat marketing. aat public relations. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Public relations fast Marketing fast Libraries fast Libraries Marketing fast Libraries Public relations fast Öffentlichkeitsarbeit gnd http://d-nb.info/gnd/4043188-5 |
| subject_GND | http://d-nb.info/gnd/1087303184 http://id.loc.gov/authorities/subjects/sh85108776 http://id.loc.gov/authorities/subjects/sh85076502 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85108753 http://d-nb.info/gnd/4043188-5 |
| title | The accidental library marketer / |
| title_auth | The accidental library marketer / |
| title_exact_search | The accidental library marketer / |
| title_full | The accidental library marketer / Kathy Dempsey. |
| title_fullStr | The accidental library marketer / Kathy Dempsey. |
| title_full_unstemmed | The accidental library marketer / Kathy Dempsey. |
| title_short | The accidental library marketer / |
| title_sort | accidental library marketer |
| topic | Amerika Haus Berlin Video Lending Library gnd Ellipses-Marketing gnd http://d-nb.info/gnd/1087303184 Libraries Marketing. Libraries Public relations. http://id.loc.gov/authorities/subjects/sh85108776 Libraries. http://id.loc.gov/authorities/subjects/sh85076502 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Libraries Advertising as a Topic Marketing Public Relations Bibliothèques Marketing. Bibliothèques Relations publiques. Bibliothèques. Marketing. Relations publiques. libraries (buildings) aat marketing. aat public relations. aat LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Public relations fast Marketing fast Libraries fast Libraries Marketing fast Libraries Public relations fast Öffentlichkeitsarbeit gnd http://d-nb.info/gnd/4043188-5 |
| topic_facet | Amerika Haus Berlin Video Lending Library Ellipses-Marketing Libraries Marketing. Libraries Public relations. Libraries. Marketing. Public relations. Libraries Advertising as a Topic Marketing Public Relations Bibliothèques Marketing. Bibliothèques Relations publiques. Bibliothèques. Relations publiques. libraries (buildings) marketing. public relations. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Public relations Libraries Marketing Libraries Public relations Öffentlichkeitsarbeit Electronic book. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=390141 |
| work_keys_str_mv | AT dempseykathy theaccidentallibrarymarketer AT dempseykathy accidentallibrarymarketer |