Branding the candidate :: marketing strategies to win your vote /
American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara :
ABC-CLIO,
©2011.
|
| Schriftenreihe: | Praeger series in political communication.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. |
| Beschreibung: | 1 online resource (1 volume) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780313394058 0313394059 |
Internformat
MARC
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| 008 | 110808s2011 cau ob 001 0 eng d | ||
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| 100 | 1 | |a Spiller, Lisa. |0 http://id.loc.gov/authorities/names/n2004090107 | |
| 245 | 1 | 0 | |a Branding the candidate : |b marketing strategies to win your vote / |c Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. |
| 260 | |a Santa Barbara : |b ABC-CLIO, |c ©2011. | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a In the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance: governing -- Crystal ball political marketing. | |
| 520 | |a American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. | ||
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| 650 | 0 | |a Marketing |x Political aspects |z United States. | |
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| 700 | 1 | |a Bergner, Jeff. | |
| 758 | |i has work: |a Branding the candidate (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGPvDHtmfVxj46kjvYWwwd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Spiller, Lisa D. |t Branding the Candidate: Marketing Strategies to Win Your Vote. |d Santa Barbara : ABC-CLIO, ©2011 |z 9780313394041 |
| 830 | 0 | |a Praeger series in political communication. |0 http://id.loc.gov/authorities/names/n88500996 | |
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Datensatz im Suchindex
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| _version_ | 1816881767547666433 |
| adam_text | |
| any_adam_object | |
| author | Spiller, Lisa |
| author2 | Bergner, Jeff |
| author2_role | |
| author2_variant | j b jb |
| author_GND | http://id.loc.gov/authorities/names/n2004090107 |
| author_facet | Spiller, Lisa Bergner, Jeff |
| author_role | |
| author_sort | Spiller, Lisa |
| author_variant | l s ls |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 .S65 2011eb |
| callnumber-search | JK2281 .S65 2011eb |
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| callnumber-subject | JK - United States |
| collection | ZDB-4-EBA |
| contents | In the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance: governing -- Crystal ball political marketing. |
| ctrlnum | (OCoLC)745865745 |
| dewey-full | 324.7/30973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/30973 |
| dewey-search | 324.7/30973 |
| dewey-sort | 3324.7 530973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:17:57Z |
| institution | BVB |
| isbn | 9780313394058 0313394059 |
| language | English |
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| series | Praeger series in political communication. |
| series2 | Praeger series in political communication |
| spelling | Spiller, Lisa. http://id.loc.gov/authorities/names/n2004090107 Branding the candidate : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. Santa Barbara : ABC-CLIO, ©2011. 1 online resource (1 volume) text txt rdacontent computer c rdamedia online resource cr rdacarrier Praeger series in political communication Includes bibliographical references and index. In the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance: governing -- Crystal ball political marketing. American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Campaign management United States. Political campaigns United States. Marketing Political aspects United States. Political candidates United States. http://id.loc.gov/authorities/subjects/sh2021008725 Campagnes électorales Gestion États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast Political campaigns fast Political candidates fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Bergner, Jeff. has work: Branding the candidate (Text) https://id.oclc.org/worldcat/entity/E39PCGPvDHtmfVxj46kjvYWwwd https://id.oclc.org/worldcat/ontology/hasWork Print version: Spiller, Lisa D. Branding the Candidate: Marketing Strategies to Win Your Vote. Santa Barbara : ABC-CLIO, ©2011 9780313394041 Praeger series in political communication. http://id.loc.gov/authorities/names/n88500996 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=401158 Volltext |
| spellingShingle | Spiller, Lisa Branding the candidate : marketing strategies to win your vote / Praeger series in political communication. In the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance: governing -- Crystal ball political marketing. Campaign management United States. Political campaigns United States. Marketing Political aspects United States. Political candidates United States. http://id.loc.gov/authorities/subjects/sh2021008725 Campagnes électorales Gestion États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast Political campaigns fast Political candidates fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh2021008725 |
| title | Branding the candidate : marketing strategies to win your vote / |
| title_auth | Branding the candidate : marketing strategies to win your vote / |
| title_exact_search | Branding the candidate : marketing strategies to win your vote / |
| title_full | Branding the candidate : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. |
| title_fullStr | Branding the candidate : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. |
| title_full_unstemmed | Branding the candidate : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. |
| title_short | Branding the candidate : |
| title_sort | branding the candidate marketing strategies to win your vote |
| title_sub | marketing strategies to win your vote / |
| topic | Campaign management United States. Political campaigns United States. Marketing Political aspects United States. Political candidates United States. http://id.loc.gov/authorities/subjects/sh2021008725 Campagnes électorales Gestion États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast Political campaigns fast Political candidates fast |
| topic_facet | Campaign management United States. Political campaigns United States. Marketing Political aspects United States. Political candidates United States. Campagnes électorales Gestion États-Unis. Marketing Aspect politique États-Unis. POLITICAL SCIENCE Political Process General. Campaign management Political campaigns Political candidates United States |
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