Crowd surfing :: surviving and thriving in the age of consumer empowerment /
Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers....
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London :
A. & C. Black,
2008.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers. They also analyse the leadership skills required in this new era of participation and dialogue and ask what these changes mean for marketers and managers. |
| Beschreibung: | 1 online resource (viii, 194 pages :) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781408106914 1408106914 |
Internformat
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| 245 | 1 | 0 | |a Crowd surfing : |b surviving and thriving in the age of consumer empowerment / |c Martin Thomas and David Brain. |
| 260 | |a London : |b A. & C. Black, |c 2008. | ||
| 300 | |a 1 online resource (viii, 194 pages :) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers. They also analyse the leadership skills required in this new era of participation and dialogue and ask what these changes mean for marketers and managers. | ||
| 505 | 0 | |a The world seems out of control. At the mercy of the crowd -- Coe's ultimate Olympic challenge -- Trying to hold back the tide -- The corporate response. Dell Hell-a story of rebellion and redemption -- Microsoft and the blue monster -- Why Apple refuses to play to the crowd -- The crowd leaders -- Pfizer looks inside -- A political perspective. Politicians rediscover the power of debate -- The crowd answers Obama's call -- New leadership skills. Leadership and all that jazz-a postscript -- Marketing to the crowd. The crowd demands a piece of the action -- The science of participation -- The art of being interesting -- Implications for marketing services agencies -- Technology to the rescue. How the CEO blog is transforming corporate communications -- Social media-marketing's new magic bullet? -- Surviving the future -- Final thoughts. | |
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Relationship marketing. |0 http://id.loc.gov/authorities/subjects/sh96005326 | |
| 650 | 0 | |a Consumer behavior. |0 http://id.loc.gov/authorities/subjects/sh87006429 | |
| 650 | 0 | |a Consumers |x Psychology. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
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| 650 | 7 | |a Consumers |x Psychology |2 fast | |
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| 700 | 1 | |a Brain, David. | |
| 758 | |i has work: |a Crowd surfing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFWwCk6BTKcpTRc343qCwC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| adam_text | |
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| author | Thomas, Martin, 1964 July 2- |
| author2 | Brain, David |
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| contents | The world seems out of control. At the mercy of the crowd -- Coe's ultimate Olympic challenge -- Trying to hold back the tide -- The corporate response. Dell Hell-a story of rebellion and redemption -- Microsoft and the blue monster -- Why Apple refuses to play to the crowd -- The crowd leaders -- Pfizer looks inside -- A political perspective. Politicians rediscover the power of debate -- The crowd answers Obama's call -- New leadership skills. Leadership and all that jazz-a postscript -- Marketing to the crowd. The crowd demands a piece of the action -- The science of participation -- The art of being interesting -- Implications for marketing services agencies -- Technology to the rescue. How the CEO blog is transforming corporate communications -- Social media-marketing's new magic bullet? -- Surviving the future -- Final thoughts. |
| ctrlnum | (OCoLC)700510427 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Thomas, Martin, 1964 July 2- http://id.loc.gov/authorities/names/nb2009027630 Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. London : A. & C. Black, 2008. 1 online resource (viii, 194 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Welcome to the world of the crowd surfer: a world in which a new generation of business and political leaders has learned how to harness the energy, ideas and enthusiasm of today's empowered consumers. The authors explore the lessons we can all learn from corporate and political crowd surfers. They also analyse the leadership skills required in this new era of participation and dialogue and ask what these changes mean for marketers and managers. The world seems out of control. At the mercy of the crowd -- Coe's ultimate Olympic challenge -- Trying to hold back the tide -- The corporate response. Dell Hell-a story of rebellion and redemption -- Microsoft and the blue monster -- Why Apple refuses to play to the crowd -- The crowd leaders -- Pfizer looks inside -- A political perspective. Politicians rediscover the power of debate -- The crowd answers Obama's call -- New leadership skills. Leadership and all that jazz-a postscript -- Marketing to the crowd. The crowd demands a piece of the action -- The science of participation -- The art of being interesting -- Implications for marketing services agencies -- Technology to the rescue. How the CEO blog is transforming corporate communications -- Social media-marketing's new magic bullet? -- Surviving the future -- Final thoughts. Print version record. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumers Psychology. Marketing relationnel. Consommateurs Comportement. Sales & marketing management. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers Psychology fast Relationship marketing fast Brain, David. has work: Crowd surfing (Text) https://id.oclc.org/worldcat/entity/E39PCFWwCk6BTKcpTRc343qCwC https://id.oclc.org/worldcat/ontology/hasWork Print version: Thomas, Martin, 1964 July 2- Crowd surfing. London : A. & C. Black, 2008 9781408105955 (OCoLC)231885074 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1739514 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1739514 Volltext |
| spellingShingle | Thomas, Martin, 1964 July 2- Crowd surfing : surviving and thriving in the age of consumer empowerment / The world seems out of control. At the mercy of the crowd -- Coe's ultimate Olympic challenge -- Trying to hold back the tide -- The corporate response. Dell Hell-a story of rebellion and redemption -- Microsoft and the blue monster -- Why Apple refuses to play to the crowd -- The crowd leaders -- Pfizer looks inside -- A political perspective. Politicians rediscover the power of debate -- The crowd answers Obama's call -- New leadership skills. Leadership and all that jazz-a postscript -- Marketing to the crowd. The crowd demands a piece of the action -- The science of participation -- The art of being interesting -- Implications for marketing services agencies -- Technology to the rescue. How the CEO blog is transforming corporate communications -- Social media-marketing's new magic bullet? -- Surviving the future -- Final thoughts. Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumers Psychology. Marketing relationnel. Consommateurs Comportement. Sales & marketing management. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers Psychology fast Relationship marketing fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh96005326 http://id.loc.gov/authorities/subjects/sh87006429 |
| title | Crowd surfing : surviving and thriving in the age of consumer empowerment / |
| title_auth | Crowd surfing : surviving and thriving in the age of consumer empowerment / |
| title_exact_search | Crowd surfing : surviving and thriving in the age of consumer empowerment / |
| title_full | Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. |
| title_fullStr | Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. |
| title_full_unstemmed | Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. |
| title_short | Crowd surfing : |
| title_sort | crowd surfing surviving and thriving in the age of consumer empowerment |
| title_sub | surviving and thriving in the age of consumer empowerment / |
| topic | Relationship marketing. http://id.loc.gov/authorities/subjects/sh96005326 Consumer behavior. http://id.loc.gov/authorities/subjects/sh87006429 Consumers Psychology. Marketing relationnel. Consommateurs Comportement. Sales & marketing management. bicssc BUSINESS & ECONOMICS Industrial Management. bisacsh BUSINESS & ECONOMICS Management. bisacsh BUSINESS & ECONOMICS Management Science. bisacsh BUSINESS & ECONOMICS Organizational Behavior. bisacsh Consumer behavior fast Consumers Psychology fast Relationship marketing fast |
| topic_facet | Relationship marketing. Consumer behavior. Consumers Psychology. Marketing relationnel. Consommateurs Comportement. Sales & marketing management. BUSINESS & ECONOMICS Industrial Management. BUSINESS & ECONOMICS Management. BUSINESS & ECONOMICS Management Science. BUSINESS & ECONOMICS Organizational Behavior. Consumer behavior Consumers Psychology Relationship marketing |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1739514 |
| work_keys_str_mv | AT thomasmartin crowdsurfingsurvivingandthrivingintheageofconsumerempowerment AT braindavid crowdsurfingsurvivingandthrivingintheageofconsumerempowerment |