The mouse that roared :: Disney and the end of innocence /
"This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercialendeavor. The Disney conglomerate r...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham :
Rowman & Littlefield Publishers,
©2010.
|
| Ausgabe: | 2nd student ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercialendeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community"--Provided by publisher. |
| Beschreibung: | 1 online resource (xviii, 301 pages) |
| Bibliographie: | Includes bibliographical references (pages 237-286) and index. |
| ISBN: | 9781442203303 1442203307 9781282522275 1282522272 |
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| 505 | 0 | |a Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store. | |
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| author | Giroux, Henry A. |
| author2 | Pollock, Grace, 1976- |
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| contents | Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store. |
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd student ed. |
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| publisher | Rowman & Littlefield Publishers, |
| record_format | marc |
| spelling | Giroux, Henry A. http://id.loc.gov/authorities/names/n81019061 The mouse that roared : Disney and the end of innocence / Henry A. Giroux and Grace Pollock. 2nd student ed. Lanham : Rowman & Littlefield Publishers, ©2010. 1 online resource (xviii, 301 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 237-286) and index. Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store. "This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercialendeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community"--Provided by publisher. Print version record. Walt Disney Company History. Walt Disney Company fast Popular culture United States. http://id.loc.gov/authorities/subjects/sh85140482 Culture populaire États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Popular culture fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq History fast dissertations. aat Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Pollock, Grace, 1976- https://id.oclc.org/worldcat/entity/E39PCjqv99g3WJ4vjJTrkcgbtX Print version: Giroux, Henry A. Mouse that roared. 2nd student ed. Lanham : Rowman & Littlefield Publishers, Inc., ©2010 9781442203297 (DLC) 2009040898 (OCoLC)456551228 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336986 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336986 Volltext |
| spellingShingle | Giroux, Henry A. The mouse that roared : Disney and the end of innocence / Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store. Walt Disney Company History. Walt Disney Company fast Popular culture United States. http://id.loc.gov/authorities/subjects/sh85140482 Culture populaire États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Popular culture fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85140482 http://id.loc.gov/authorities/genreForms/gf2014026039 |
| title | The mouse that roared : Disney and the end of innocence / |
| title_auth | The mouse that roared : Disney and the end of innocence / |
| title_exact_search | The mouse that roared : Disney and the end of innocence / |
| title_full | The mouse that roared : Disney and the end of innocence / Henry A. Giroux and Grace Pollock. |
| title_fullStr | The mouse that roared : Disney and the end of innocence / Henry A. Giroux and Grace Pollock. |
| title_full_unstemmed | The mouse that roared : Disney and the end of innocence / Henry A. Giroux and Grace Pollock. |
| title_short | The mouse that roared : |
| title_sort | mouse that roared disney and the end of innocence |
| title_sub | Disney and the end of innocence / |
| topic | Walt Disney Company History. Walt Disney Company fast Popular culture United States. http://id.loc.gov/authorities/subjects/sh85140482 Culture populaire États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Popular culture fast |
| topic_facet | Walt Disney Company History. Walt Disney Company Popular culture United States. Culture populaire États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. TECHNOLOGY & ENGINEERING Telecommunications. Popular culture United States History dissertations. Academic theses. Thèses et écrits académiques. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336986 |
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