Marketing in travel and tourism /:
"Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications cur...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam ; Boston ; London :
Butterworth-Heinemann,
2009.
|
| Ausgabe: | 4th ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | "Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"--Back cover |
| Beschreibung: | 1 online resource (xxv, 502 pages :) |
| Bibliographie: | Includes bibliographical references (pages 487-491) and index. |
| ISBN: | 9780080942957 0080942954 9780750686938 0750686936 9780080970516 0080970516 9786612737657 6612737654 1136437355 9781136437359 1282737651 9781282737655 |
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| 100 | 1 | |a Middleton, Victor T. C. | |
| 245 | 1 | 0 | |a Marketing in travel and tourism / |c Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. |
| 250 | |a 4th ed. | ||
| 260 | |a Amsterdam ; |a Boston ; |a London : |b Butterworth-Heinemann, |c 2009. | ||
| 300 | |a 1 online resource (xxv, 502 pages :) | ||
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| 504 | |a Includes bibliographical references (pages 487-491) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. 1. The Meaning of Marketing in Travel and Tourism -- Ch. 1. Introducing travel and tourism -- Ch. 2. Introducing marketing: the systematic thought process -- Ch. 3. The special characteristics of travel and tourism marketing -- Ch. 4. The dynamic business environment: factors influencing demand for tourism -- pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism -- Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour -- Ch. 6. Market segmentation for travel and tourism markets -- Ch. 7. Product formulation in travel and tourism -- Ch. 8. The evolving marketing mix for tourism services -- pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns -- Ch. 9. Marketing research in travel and tourism -- Ch. 10. Planning marketing strategy -- Ch. 11. Marketing planning: the process -- Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance -- pt. 4. Communicating with and Influencing Consumers -- Ch. 13. The growth and role of information and communications technology and the rise of the dominant consumer -- Ch. 14. E-marketing: the effective use of ICT -- Ch. 15. Distribution channels in travel and tourism: creating access -- Ch. 16. Integrating the promotional and communications mix -- Ch. 17. Brochures, print and other non-electronic information -- pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism -- Ch. 18. Marketing tourism destinations -- Ch. 19. Marketing accommodation -- Ch. 20. Marketing passenger transport -- Ch. 21. Marketing visitor attractions -- Ch. 22. Marketing inclusive tours and product packages -- pt. 6. Case Studies of Marketing Practice in Travel and Tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra -- Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing. | |
| 520 | |a "Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"--Back cover | ||
| 526 | 0 | |a 1790007 |x Grado en Turismo |z Marketing Turístico. | |
| 546 | |a English. | ||
| 650 | 0 | |a Tourism |x Marketing. | |
| 650 | 7 | |a TRAVEL |x Museums, Tours, Points of Interest. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Hikes & Walks. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Budget. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Special Interest |x Ecotourism. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Parks & Campgrounds. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Reference. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Road Travel. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Special Interest |x Adventure. |2 bisacsh | |
| 650 | 7 | |a Tourism |x Marketing |2 fast | |
| 650 | 7 | |a Tourismus |2 gnd |0 http://d-nb.info/gnd/4018406-7 | |
| 650 | 7 | |a Marketing |2 gnd |0 http://d-nb.info/gnd/4037589-4 | |
| 700 | 1 | |a Fyall, Alan. | |
| 700 | 1 | |a Morgan, Michael, |d 1948 September 29- |1 https://id.oclc.org/worldcat/entity/E39PCjDRQW4M7DyyBxftBq87pd |0 http://id.loc.gov/authorities/names/n2001037913 | |
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| adam_text | |
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| author | Middleton, Victor T. C. |
| author2 | Fyall, Alan Morgan, Michael, 1948 September 29- |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n2001037913 |
| author_facet | Middleton, Victor T. C. Fyall, Alan Morgan, Michael, 1948 September 29- |
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| callnumber-first | G - Geography, Anthropology, Recreation |
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| contents | pt. 1. The Meaning of Marketing in Travel and Tourism -- Ch. 1. Introducing travel and tourism -- Ch. 2. Introducing marketing: the systematic thought process -- Ch. 3. The special characteristics of travel and tourism marketing -- Ch. 4. The dynamic business environment: factors influencing demand for tourism -- pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism -- Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour -- Ch. 6. Market segmentation for travel and tourism markets -- Ch. 7. Product formulation in travel and tourism -- Ch. 8. The evolving marketing mix for tourism services -- pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns -- Ch. 9. Marketing research in travel and tourism -- Ch. 10. Planning marketing strategy -- Ch. 11. Marketing planning: the process -- Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance -- pt. 4. Communicating with and Influencing Consumers -- Ch. 13. The growth and role of information and communications technology and the rise of the dominant consumer -- Ch. 14. E-marketing: the effective use of ICT -- Ch. 15. Distribution channels in travel and tourism: creating access -- Ch. 16. Integrating the promotional and communications mix -- Ch. 17. Brochures, print and other non-electronic information -- pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism -- Ch. 18. Marketing tourism destinations -- Ch. 19. Marketing accommodation -- Ch. 20. Marketing passenger transport -- Ch. 21. Marketing visitor attractions -- Ch. 22. Marketing inclusive tours and product packages -- pt. 6. Case Studies of Marketing Practice in Travel and Tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra -- Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing. |
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| discipline | Wirtschaftswissenschaften Geographie |
| edition | 4th ed. |
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The Meaning of Marketing in Travel and Tourism -- Ch. 1. Introducing travel and tourism -- Ch. 2. Introducing marketing: the systematic thought process -- Ch. 3. The special characteristics of travel and tourism marketing -- Ch. 4. The dynamic business environment: factors influencing demand for tourism -- pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism -- Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour -- Ch. 6. Market segmentation for travel and tourism markets -- Ch. 7. Product formulation in travel and tourism -- Ch. 8. The evolving marketing mix for tourism services -- pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns -- Ch. 9. Marketing research in travel and tourism -- Ch. 10. Planning marketing strategy -- Ch. 11. Marketing planning: the process -- Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance -- pt. 4. 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| illustrated | Illustrated |
| indexdate | 2024-10-25T16:17:48Z |
| institution | BVB |
| isbn | 9780080942957 0080942954 9780750686938 0750686936 9780080970516 0080970516 9786612737657 6612737654 1136437355 9781136437359 1282737651 9781282737655 |
| language | English |
| oclc_num | 665817648 |
| open_access_boolean | |
| owner | MAIN |
| owner_facet | MAIN |
| physical | 1 online resource (xxv, 502 pages :) |
| psigel | ZDB-4-EBA |
| publishDate | 2009 |
| publishDateSearch | 2009 |
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| publisher | Butterworth-Heinemann, |
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| spelling | Middleton, Victor T. C. Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. 4th ed. Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009. 1 online resource (xxv, 502 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file Includes bibliographical references (pages 487-491) and index. Print version record. pt. 1. The Meaning of Marketing in Travel and Tourism -- Ch. 1. Introducing travel and tourism -- Ch. 2. Introducing marketing: the systematic thought process -- Ch. 3. The special characteristics of travel and tourism marketing -- Ch. 4. The dynamic business environment: factors influencing demand for tourism -- pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism -- Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour -- Ch. 6. Market segmentation for travel and tourism markets -- Ch. 7. Product formulation in travel and tourism -- Ch. 8. The evolving marketing mix for tourism services -- pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns -- Ch. 9. Marketing research in travel and tourism -- Ch. 10. Planning marketing strategy -- Ch. 11. Marketing planning: the process -- Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance -- pt. 4. Communicating with and Influencing Consumers -- Ch. 13. The growth and role of information and communications technology and the rise of the dominant consumer -- Ch. 14. E-marketing: the effective use of ICT -- Ch. 15. Distribution channels in travel and tourism: creating access -- Ch. 16. Integrating the promotional and communications mix -- Ch. 17. Brochures, print and other non-electronic information -- pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism -- Ch. 18. Marketing tourism destinations -- Ch. 19. Marketing accommodation -- Ch. 20. Marketing passenger transport -- Ch. 21. Marketing visitor attractions -- Ch. 22. Marketing inclusive tours and product packages -- pt. 6. Case Studies of Marketing Practice in Travel and Tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra -- Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing. "Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"--Back cover 1790007 Grado en Turismo Marketing Turístico. English. Tourism Marketing. TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Budget. bisacsh TRAVEL Special Interest Ecotourism. bisacsh TRAVEL Parks & Campgrounds. bisacsh TRAVEL Reference. bisacsh TRAVEL Road Travel. bisacsh TRAVEL Special Interest Adventure. bisacsh Tourism Marketing fast Tourismus gnd http://d-nb.info/gnd/4018406-7 Marketing gnd http://d-nb.info/gnd/4037589-4 Fyall, Alan. Morgan, Michael, 1948 September 29- https://id.oclc.org/worldcat/entity/E39PCjDRQW4M7DyyBxftBq87pd http://id.loc.gov/authorities/names/n2001037913 has work: Marketing in travel and tourism (Text) https://id.oclc.org/worldcat/entity/E39PCH9hymHJkBbWcgxYcKxCPP https://id.oclc.org/worldcat/ontology/hasWork Print version: Middleton, Victor T.C. Marketing in travel and tourism. 4th ed. Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009 9780750686938 (DLC) 2008054448 (OCoLC)280404793 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336020 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=336020 Volltext |
| spellingShingle | Middleton, Victor T. C. Marketing in travel and tourism / pt. 1. The Meaning of Marketing in Travel and Tourism -- Ch. 1. Introducing travel and tourism -- Ch. 2. Introducing marketing: the systematic thought process -- Ch. 3. The special characteristics of travel and tourism marketing -- Ch. 4. The dynamic business environment: factors influencing demand for tourism -- pt. 2. Understanding the Consumer and the Marketing Mix in Travel and Tourism -- Ch. 5. Understanding the consumer: tourism motivations and buyer behaviour -- Ch. 6. Market segmentation for travel and tourism markets -- Ch. 7. Product formulation in travel and tourism -- Ch. 8. The evolving marketing mix for tourism services -- pt. 3. Planning for Marketing Strategy and Short-term Operational Objectives and Compaigns -- Ch. 9. Marketing research in travel and tourism -- Ch. 10. Planning marketing strategy -- Ch. 11. Marketing planning: the process -- Ch. 12. Planning marketing campaigns: budgeting and evaluating marketing performance -- pt. 4. Communicating with and Influencing Consumers -- Ch. 13. The growth and role of information and communications technology and the rise of the dominant consumer -- Ch. 14. E-marketing: the effective use of ICT -- Ch. 15. Distribution channels in travel and tourism: creating access -- Ch. 16. Integrating the promotional and communications mix -- Ch. 17. Brochures, print and other non-electronic information -- pt. 5. Applying Marketing in the Main Sectors of Travel and Tourism -- Ch. 18. Marketing tourism destinations -- Ch. 19. Marketing accommodation -- Ch. 20. Marketing passenger transport -- Ch. 21. Marketing visitor attractions -- Ch. 22. Marketing inclusive tours and product packages -- pt. 6. Case Studies of Marketing Practice in Travel and Tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra -- Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing. Tourism Marketing. TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Budget. bisacsh TRAVEL Special Interest Ecotourism. bisacsh TRAVEL Parks & Campgrounds. bisacsh TRAVEL Reference. bisacsh TRAVEL Road Travel. bisacsh TRAVEL Special Interest Adventure. bisacsh Tourism Marketing fast Tourismus gnd http://d-nb.info/gnd/4018406-7 Marketing gnd http://d-nb.info/gnd/4037589-4 |
| subject_GND | http://d-nb.info/gnd/4018406-7 http://d-nb.info/gnd/4037589-4 |
| title | Marketing in travel and tourism / |
| title_auth | Marketing in travel and tourism / |
| title_exact_search | Marketing in travel and tourism / |
| title_full | Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. |
| title_fullStr | Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. |
| title_full_unstemmed | Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. |
| title_short | Marketing in travel and tourism / |
| title_sort | marketing in travel and tourism |
| topic | Tourism Marketing. TRAVEL Museums, Tours, Points of Interest. bisacsh TRAVEL Hikes & Walks. bisacsh TRAVEL Budget. bisacsh TRAVEL Special Interest Ecotourism. bisacsh TRAVEL Parks & Campgrounds. bisacsh TRAVEL Reference. bisacsh TRAVEL Road Travel. bisacsh TRAVEL Special Interest Adventure. bisacsh Tourism Marketing fast Tourismus gnd http://d-nb.info/gnd/4018406-7 Marketing gnd http://d-nb.info/gnd/4037589-4 |
| topic_facet | Tourism Marketing. TRAVEL Museums, Tours, Points of Interest. TRAVEL Hikes & Walks. TRAVEL Budget. TRAVEL Special Interest Ecotourism. TRAVEL Parks & Campgrounds. TRAVEL Reference. TRAVEL Road Travel. TRAVEL Special Interest Adventure. Tourism Marketing Tourismus Marketing |
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