Internformat: Campaigning to the new American electorate :

Campaigning to the new American electorate :: advertising to Latino voters /

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which poli...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser:	Abrajano, Marisa, 1977-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Stanford, Calif. : Stanford University Press, ©2010.
Schlagworte:	Advertising, Political > United States. Political campaigns > United States. Hispanic Americans > Politics and government. Political science. Publicité politique > États-Unis. POLITICAL SCIENCE > Political Process > General. Advertising, Political Hispanic Americans > Politics and government Political campaigns Political science Government - U.S. Political Rights - U.S. Law, Politics & Government. United States
Online-Zugang:	Volltext
Zusammenfassung:	This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.
Beschreibung:	1 online resource (x, 198 pages) : illustrations
Bibliographie:	Includes bibliographical references (pages 179-190) and index.
ISBN:	9780804774703 0804774706

Internformat

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author	Abrajano, Marisa, 1977-
author_GND	http://id.loc.gov/authorities/names/n2009043972
author_facet	Abrajano, Marisa, 1977-
author_role
author_sort	Abrajano, Marisa, 1977-
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callnumber-first	J - Political Science
callnumber-label	JK2281
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contents	Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns.
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dewey-ones	324 - The political process
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dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
format	Electronic eBook
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spelling	Abrajano, Marisa, 1977- http://id.loc.gov/authorities/names/n2009043972 Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano. Stanford, Calif. : Stanford University Press, ©2010. 1 online resource (x, 198 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references (pages 179-190) and index. Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns. This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make. Print version record. Advertising, Political United States. Political campaigns United States. Hispanic Americans Politics and government. Political science. http://id.loc.gov/authorities/subjects/sh85104440 Publicité politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Hispanic Americans Politics and government fast Political campaigns fast Political science fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Government - U.S. hilcc Political Rights - U.S. hilcc Law, Politics & Government. hilcc has work: Campaigning to the new American electorate (Text) https://id.oclc.org/worldcat/entity/E39PCFTCyqBjqK9r7hM8R6DmFq https://id.oclc.org/worldcat/ontology/hasWork Print version: Abrajano, Marisa, 1977- Campaigning to the new American electorate. Stanford, Calif. : Stanford University Press, ©2010 9780804768955 (DLC) 2009052985 (OCoLC)494691329 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=325228 Volltext
spellingShingle	Abrajano, Marisa, 1977- Campaigning to the new American electorate : advertising to Latino voters / Campaigning to a changing American electorate -- A theory of information-based advertising -- Campaigning to ethnic and racial minorities in the U.S. -- Candidates' advertising strategies -- Advertising effects on the Latino vote -- The consequences of an information-based advertising strategy -- The future of ethnically targeted campaigns -- Epilogue : the 2008 campaigns. Advertising, Political United States. Political campaigns United States. Hispanic Americans Politics and government. Political science. http://id.loc.gov/authorities/subjects/sh85104440 Publicité politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Hispanic Americans Politics and government fast Political campaigns fast Political science fast Government - U.S. hilcc Political Rights - U.S. hilcc Law, Politics & Government. hilcc
subject_GND	http://id.loc.gov/authorities/subjects/sh85104440
title	Campaigning to the new American electorate : advertising to Latino voters /
title_auth	Campaigning to the new American electorate : advertising to Latino voters /
title_exact_search	Campaigning to the new American electorate : advertising to Latino voters /
title_full	Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
title_fullStr	Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
title_full_unstemmed	Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
title_short	Campaigning to the new American electorate :
title_sort	campaigning to the new american electorate advertising to latino voters
title_sub	advertising to Latino voters /
topic	Advertising, Political United States. Political campaigns United States. Hispanic Americans Politics and government. Political science. http://id.loc.gov/authorities/subjects/sh85104440 Publicité politique États-Unis. POLITICAL SCIENCE Political Process General. bisacsh Advertising, Political fast Hispanic Americans Politics and government fast Political campaigns fast Political science fast Government - U.S. hilcc Political Rights - U.S. hilcc Law, Politics & Government. hilcc
topic_facet	Advertising, Political United States. Political campaigns United States. Hispanic Americans Politics and government. Political science. Publicité politique États-Unis. POLITICAL SCIENCE Political Process General. Advertising, Political Hispanic Americans Politics and government Political campaigns Political science United States Government - U.S. Political Rights - U.S. Law, Politics & Government.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=325228
work_keys_str_mv	AT abrajanomarisa campaigningtothenewamericanelectorateadvertisingtolatinovoters

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