Richard Wagner :: self-promotion and the making of a brand /
All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, UK ; New York :
Cambridge University Press,
2010.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique. |
| Beschreibung: | 1 online resource (xii, 222 pages) : illustrations, music |
| Bibliographie: | Includes bibliographical references (pages 208-218) and index. |
| ISBN: | 9780511677243 0511677243 0511681739 9780511681738 0521519969 9780521519960 9780511676321 0511676328 9781107404397 1107404398 1107207266 9781107207264 1282536168 9781282536166 9786612536168 6612536160 0511678509 9780511678509 0511683715 9780511683718 0511679750 9780511679759 |
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| 245 | 1 | 0 | |a Richard Wagner : |b self-promotion and the making of a brand / |c Nicholas Vazsonyi. |
| 260 | |a Cambridge, UK ; |a New York : |b Cambridge University Press, |c 2010. | ||
| 300 | |a 1 online resource (xii, 222 pages) : |b illustrations, music | ||
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| 504 | |a Includes bibliographical references (pages 208-218) and index. | ||
| 505 | 0 | |a Image -- Publicity -- Niche and branding -- Consumers and consumption -- Hub -- Epilogue : the Wagner industry. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique. | ||
| 546 | |a English. | ||
| 600 | 1 | 0 | |a Wagner, Richard, |d 1813-1883. |0 http://id.loc.gov/authorities/names/n79089831 |
| 600 | 1 | 7 | |a Wagner, Richard, |d 1813-1883 |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJvMCYbW9m9kmHKrwph4MP |
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| 650 | 0 | |a Composers |z Germany |v Biography. | |
| 650 | 0 | |a Music trade |z Europe |x History. | |
| 650 | 6 | |a Compositeurs |z Allemagne |v Biographies. | |
| 650 | 6 | |a Musique |x Industrie |z Europe |x Histoire. | |
| 650 | 7 | |a BIOGRAPHY & AUTOBIOGRAPHY |x Composers & Musicians. |2 bisacsh | |
| 650 | 7 | |a MUSIC |x Genres & Styles |x Opera. |2 bisacsh | |
| 650 | 7 | |a Composers |2 fast | |
| 650 | 7 | |a Music trade |2 fast | |
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| author | Vazsonyi, Nicholas, 1963- |
| author_GND | http://id.loc.gov/authorities/names/n97046556 |
| author_facet | Vazsonyi, Nicholas, 1963- |
| author_role | |
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| contents | Image -- Publicity -- Niche and branding -- Consumers and consumption -- Hub -- Epilogue : the Wagner industry. |
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| discipline | Musikwissenschaft |
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| id | ZDB-4-EBA-ocn642205378 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:17:14Z |
| institution | BVB |
| isbn | 9780511677243 0511677243 0511681739 9780511681738 0521519969 9780521519960 9780511676321 0511676328 9781107404397 1107404398 1107207266 9781107207264 1282536168 9781282536166 9786612536168 6612536160 0511678509 9780511678509 0511683715 9780511683718 0511679750 9780511679759 |
| language | English |
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| physical | 1 online resource (xii, 222 pages) : illustrations, music |
| psigel | ZDB-4-EBA |
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| spelling | Vazsonyi, Nicholas, 1963- https://id.oclc.org/worldcat/entity/E39PBJfCCWCq8TryvRfMXrcQMP http://id.loc.gov/authorities/names/n97046556 Richard Wagner : self-promotion and the making of a brand / Nicholas Vazsonyi. Cambridge, UK ; New York : Cambridge University Press, 2010. 1 online resource (xii, 222 pages) : illustrations, music text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references (pages 208-218) and index. Image -- Publicity -- Niche and branding -- Consumers and consumption -- Hub -- Epilogue : the Wagner industry. Print version record. All modern artists have had to market themselves in some way. Richard Wagner may just have done it better than anyone else. In a self-promotional effort that began around 1840 in Paris, and lasted for the remainder of his career, Wagner claimed convincingly that he was the most German composer ever and the true successor of Beethoven. More significantly, he was an opera composer who declared that he was not composing operas. Instead, during the 1850s, he mapped out a new direction, conceiving of works that would break with tradition and be literally 'brand new'. This is the first study to examine the innovative ways in which Wagner made himself a celebrity, promoting himself using every means available: autobiography, journal articles, short stories, newspaper announcements, letters, even his operas themselves. Vazsonyi reveals how Wagner created a niche for his works in the crowded opera market that continues to be unique. English. Wagner, Richard, 1813-1883. http://id.loc.gov/authorities/names/n79089831 Wagner, Richard, 1813-1883 fast https://id.oclc.org/worldcat/entity/E39PBJvMCYbW9m9kmHKrwph4MP Wagner, Richard. swd Composers Germany Biography. Music trade Europe History. Compositeurs Allemagne Biographies. Musique Industrie Europe Histoire. BIOGRAPHY & AUTOBIOGRAPHY Composers & Musicians. bisacsh MUSIC Genres & Styles Opera. bisacsh Composers fast Music trade fast Europe fast https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq Germany fast https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd Eigenwerbung gnd http://d-nb.info/gnd/4725733-7 Electronic books. Biographies fast History fast has work: Richard Wagner (Text) https://id.oclc.org/worldcat/entity/E39PCFxfXcqQ7pxBXcH7PMcJj3 https://id.oclc.org/worldcat/ontology/hasWork Print version: Vazsonyi, Nicholas, 1963- Richard Wagner. Cambridge, UK ; New York : Cambridge University Press, 2010 9780521519960 (DLC) 2009048047 (OCoLC)456170417 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=313381 Volltext |
| spellingShingle | Vazsonyi, Nicholas, 1963- Richard Wagner : self-promotion and the making of a brand / Image -- Publicity -- Niche and branding -- Consumers and consumption -- Hub -- Epilogue : the Wagner industry. Wagner, Richard, 1813-1883. http://id.loc.gov/authorities/names/n79089831 Wagner, Richard, 1813-1883 fast https://id.oclc.org/worldcat/entity/E39PBJvMCYbW9m9kmHKrwph4MP Wagner, Richard. swd Composers Germany Biography. Music trade Europe History. Compositeurs Allemagne Biographies. Musique Industrie Europe Histoire. BIOGRAPHY & AUTOBIOGRAPHY Composers & Musicians. bisacsh MUSIC Genres & Styles Opera. bisacsh Composers fast Music trade fast Eigenwerbung gnd http://d-nb.info/gnd/4725733-7 |
| subject_GND | http://id.loc.gov/authorities/names/n79089831 http://d-nb.info/gnd/4725733-7 |
| title | Richard Wagner : self-promotion and the making of a brand / |
| title_auth | Richard Wagner : self-promotion and the making of a brand / |
| title_exact_search | Richard Wagner : self-promotion and the making of a brand / |
| title_full | Richard Wagner : self-promotion and the making of a brand / Nicholas Vazsonyi. |
| title_fullStr | Richard Wagner : self-promotion and the making of a brand / Nicholas Vazsonyi. |
| title_full_unstemmed | Richard Wagner : self-promotion and the making of a brand / Nicholas Vazsonyi. |
| title_short | Richard Wagner : |
| title_sort | richard wagner self promotion and the making of a brand |
| title_sub | self-promotion and the making of a brand / |
| topic | Wagner, Richard, 1813-1883. http://id.loc.gov/authorities/names/n79089831 Wagner, Richard, 1813-1883 fast https://id.oclc.org/worldcat/entity/E39PBJvMCYbW9m9kmHKrwph4MP Wagner, Richard. swd Composers Germany Biography. Music trade Europe History. Compositeurs Allemagne Biographies. Musique Industrie Europe Histoire. BIOGRAPHY & AUTOBIOGRAPHY Composers & Musicians. bisacsh MUSIC Genres & Styles Opera. bisacsh Composers fast Music trade fast Eigenwerbung gnd http://d-nb.info/gnd/4725733-7 |
| topic_facet | Wagner, Richard, 1813-1883. Wagner, Richard, 1813-1883 Wagner, Richard. Composers Germany Biography. Music trade Europe History. Compositeurs Allemagne Biographies. Musique Industrie Europe Histoire. BIOGRAPHY & AUTOBIOGRAPHY Composers & Musicians. MUSIC Genres & Styles Opera. Composers Music trade Europe Germany Eigenwerbung Electronic books. Biographies History |
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