Public relations and communication management in Europe :: a nation-by-nation introduction to public relations theory and practice /

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

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Bibliographische Detailangaben
Weitere Verfasser: Ruler, Betteke van, 1948-, Verčič, Dejan
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin ; New York : Mouton de Grouter, ©2004.
Schriftenreihe:Mouton reader.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.
Beschreibung:1 online resource (xiii, 502 pages)
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references.
ISBN:9783110197198
3110197197
1282193759
9781282193758
9786612193750
6612193751

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