Capitalizing on the curse :: the business of menstruation /

Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes...

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Bibliographische Detailangaben
1. Verfasser: Kissling, Elizabeth Arveda
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Boulder, Colo. : Lynne Rienner Publishers, 2006.
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Zusammenfassung:Kissling (communication and women's studies, Eastern Washington U.) reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. Although she concedes that some of the commercialization has had beneficial results, she concludes that marketing "feminine products" is one of the worst things to happen to women. Documenting the way advertising portrays women as the weaker sex, Kissling explores the gender bias inherent in, and enforced by, the business of menstruation
Beschreibung:1 online resource (ix, 155 pages) : illustrations
Format:Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:Includes bibliographical references (pages 127-143) and index.
ISBN:9781588269225
1588269221

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