The library PR handbook :: high-impact communications /
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago :
American Library Association,
2009.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track. |
| Physical Description: | 1 online resource (vii, 113 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780838997260 0838997260 |
Staff View
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| 505 | 0 | 0 | |t Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / |r Maria Elena Campisteguy [and others] -- |t Building public will for libraries / |r Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- |t Can all this 2.0 stuff help libraries with promotion and communicate our value? / |r Stephen Abram -- |t Op-eds, letters to the editor, and state of the library reports can inform public debate / |r Chris Kertesz -- |t Cooking up culture / |r Michael Steinmacher -- |t Harness a celebrity brand and create effective print public service announcements / |r Mark R. Gould -- |t Savvy outreach tactics, special events will focus the media's attention on your message / |r Jené O'Keefe Trigg -- |t Thousands of libraries strengthen their communications through a national public awareness initiative / |r Megan Humphrey -- |t Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / |r Steve Zalusky -- |t Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / |r Dale Lipschultz -- |t A values-based approach to successful library advocacy / |r Laura K. Lee Dellinger -- |t Building a community : empower people as messengers / |r Eric Friedenwald-Fishman and Chip Conley -- |t Friends groups can help libraries promote their services / |r Sally Gardner Reed. |
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| 650 | 0 | |a Libraries and community |v Handbooks, manuals, etc. | |
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| 650 | 6 | |a Relations bibliothèque-collectivité |v Guides, manuels, etc. | |
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| 650 | 7 | |a Libraries |x Public relations |2 fast | |
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| author2 | Gould, Mark R. |
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| author_additional | Maria Elena Campisteguy [and others] -- Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Stephen Abram -- Chris Kertesz -- Michael Steinmacher -- Mark R. Gould -- Jené O'Keefe Trigg -- Megan Humphrey -- Steve Zalusky -- Dale Lipschultz -- Laura K. Lee Dellinger -- Eric Friedenwald-Fishman and Chip Conley -- Sally Gardner Reed. |
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| contents | Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Building public will for libraries / Can all this 2.0 stuff help libraries with promotion and communicate our value? / Op-eds, letters to the editor, and state of the library reports can inform public debate / Cooking up culture / Harness a celebrity brand and create effective print public service announcements / Savvy outreach tactics, special events will focus the media's attention on your message / Thousands of libraries strengthen their communications through a national public awareness initiative / Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / A values-based approach to successful library advocacy / Building a community : empower people as messengers / Friends groups can help libraries promote their services / |
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| discipline | Allgemeines |
| format | Electronic eBook |
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| spelling | The library PR handbook : high-impact communications / edited by Mark R. Gould. Chicago : American Library Association, 2009. 1 online resource (vii, 113 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Maria Elena Campisteguy [and others] -- Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate / Chris Kertesz -- Cooking up culture / Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements / Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message / Jené O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative / Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / Dale Lipschultz -- A values-based approach to successful library advocacy / Laura K. Lee Dellinger -- Building a community : empower people as messengers / Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services / Sally Gardner Reed. Print version record. The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track. Libraries Public relations Handbooks, manuals, etc. Libraries and community Handbooks, manuals, etc. Bibliothèques Relations publiques Guides, manuels, etc. Relations bibliothèque-collectivité Guides, manuels, etc. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries and community fast Libraries Public relations fast handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf Gould, Mark R. http://id.loc.gov/authorities/names/n2009028121 has work: The library PR handbook (Text) https://id.oclc.org/worldcat/entity/E39PCGfRq6CC9Rv9JhVGjmhfYK https://id.oclc.org/worldcat/ontology/hasWork Print version: Library PR handbook. Chicago : American Library Association, 2009 9780838910023 (DLC) 2009016973 (OCoLC)320524683 |
| spellingShingle | The library PR handbook : high-impact communications / Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Building public will for libraries / Can all this 2.0 stuff help libraries with promotion and communicate our value? / Op-eds, letters to the editor, and state of the library reports can inform public debate / Cooking up culture / Harness a celebrity brand and create effective print public service announcements / Savvy outreach tactics, special events will focus the media's attention on your message / Thousands of libraries strengthen their communications through a national public awareness initiative / Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / A values-based approach to successful library advocacy / Building a community : empower people as messengers / Friends groups can help libraries promote their services / Libraries Public relations Handbooks, manuals, etc. Libraries and community Handbooks, manuals, etc. Bibliothèques Relations publiques Guides, manuels, etc. Relations bibliothèque-collectivité Guides, manuels, etc. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries and community fast Libraries Public relations fast |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2014026109 |
| title | The library PR handbook : high-impact communications / |
| title_alt | Increasing relevance, relationships, and results : principles and practices for effective multicultural communication / Building public will for libraries / Can all this 2.0 stuff help libraries with promotion and communicate our value? / Op-eds, letters to the editor, and state of the library reports can inform public debate / Cooking up culture / Harness a celebrity brand and create effective print public service announcements / Savvy outreach tactics, special events will focus the media's attention on your message / Thousands of libraries strengthen their communications through a national public awareness initiative / Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries / Gaming @ your library : generating excitement in social settings can result in increased attendance at your library / A values-based approach to successful library advocacy / Building a community : empower people as messengers / Friends groups can help libraries promote their services / |
| title_auth | The library PR handbook : high-impact communications / |
| title_exact_search | The library PR handbook : high-impact communications / |
| title_full | The library PR handbook : high-impact communications / edited by Mark R. Gould. |
| title_fullStr | The library PR handbook : high-impact communications / edited by Mark R. Gould. |
| title_full_unstemmed | The library PR handbook : high-impact communications / edited by Mark R. Gould. |
| title_short | The library PR handbook : |
| title_sort | library pr handbook high impact communications |
| title_sub | high-impact communications / |
| topic | Libraries Public relations Handbooks, manuals, etc. Libraries and community Handbooks, manuals, etc. Bibliothèques Relations publiques Guides, manuels, etc. Relations bibliothèque-collectivité Guides, manuels, etc. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries and community fast Libraries Public relations fast |
| topic_facet | Libraries Public relations Handbooks, manuals, etc. Libraries and community Handbooks, manuals, etc. Bibliothèques Relations publiques Guides, manuels, etc. Relations bibliothèque-collectivité Guides, manuels, etc. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Libraries and community Libraries Public relations handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels. |
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