Planning for power advertising :: a user's manual for students and practitioners /
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is cr...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Delhi ; Thousand Oaks, Calif. ; London :
Response Books,
2005.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in. |
| Beschreibung: | 1 online resource (260 pages) : illustrations |
| Bibliographie: | Includes bibliographical references (page 253) and index. |
| ISBN: | 9788132102106 813210210X |
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| 245 | 1 | 0 | |a Planning for power advertising : |b a user's manual for students and practitioners / |c Anand Bhaskar Halve. |
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| 520 | |a This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in. | ||
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| author | Halve, Anand Bhaskar, 1955- |
| author_GND | http://id.loc.gov/authorities/names/n2005051427 |
| author_facet | Halve, Anand Bhaskar, 1955- |
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| contents | Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index. |
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| spelling | Halve, Anand Bhaskar, 1955- http://id.loc.gov/authorities/names/n2005051427 Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005. 1 online resource (260 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (page 253) and index. Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index. This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is created. It takes the reader through cases and analyses of what worked or did not work in the marketplace. Anand Halve involves the reader throughout in exercises with Action Points at the end of most chapters?an approach that brings alive the concepts within, and helps readers discover the theory in. Print version record. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising India. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast India fast https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC Reclame. gtt has work: Planning for power advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGfmW7hbhw87hfMhMbdDHK https://id.oclc.org/worldcat/ontology/hasWork Print version: Halve, Anand Bhaskar, 1955- Planning for power advertising. New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005 8178295490 9788178295497 (DLC) 2005019506 (OCoLC)60971863 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=278163 Volltext |
| spellingShingle | Halve, Anand Bhaskar, 1955- Planning for power advertising : a user's manual for students and practitioners / Cover; Contents; Preface; Acknowledgements; Setting the Context; Competition; Communication in Context; Users and Usage; Segmentation; Understanding Consumers; Motivators and Differentiators; Positioning; Beyond Positioning; The Brief: The Creative Springboard; Managing a Brand Over Time; Index. Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising India. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Reclame. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001086 |
| title | Planning for power advertising : a user's manual for students and practitioners / |
| title_auth | Planning for power advertising : a user's manual for students and practitioners / |
| title_exact_search | Planning for power advertising : a user's manual for students and practitioners / |
| title_full | Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. |
| title_fullStr | Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. |
| title_full_unstemmed | Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve. |
| title_short | Planning for power advertising : |
| title_sort | planning for power advertising a user s manual for students and practitioners |
| title_sub | a user's manual for students and practitioners / |
| topic | Advertising. http://id.loc.gov/authorities/subjects/sh85001086 Advertising India. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Reclame. gtt |
| topic_facet | Advertising. Advertising India. BUSINESS & ECONOMICS Advertising & Promotion. Advertising India Reclame. |
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