How to measure and manage your corporate reputation /:
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all.
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Aldershot, England ; Burlington, VT :
Gower,
©2004.
|
| Subjects: | |
| Online Access: | DE-862 DE-863 |
| Summary: | The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all. |
| Item Description: | Includes index. |
| Physical Description: | 1 online resource (vi, 95 pages :) |
| ISBN: | 9780754682974 0754682978 9780566085529 0566085526 1317120671 9781317120674 1317120663 9781317120667 1281098175 9781281098177 9786611098179 6611098178 |
Staff View
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| 505 | 0 | |a Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index | |
| 520 | |a The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Corporate image. |0 http://id.loc.gov/authorities/subjects/sh85032900 | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Corporations |x Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108765 | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Sociétés |x Relations publiques. | |
| 650 | 7 | |a corporate image. |2 aat | |
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| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
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| author | Hannington, Terry |
| author_GND | http://id.loc.gov/authorities/names/n2003106800 |
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| contents | Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index |
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| indexdate | 2025-03-18T14:14:45Z |
| institution | BVB |
| isbn | 9780754682974 0754682978 9780566085529 0566085526 1317120671 9781317120674 1317120663 9781317120667 1281098175 9781281098177 9786611098179 6611098178 |
| language | English |
| oclc_num | 320322805 |
| open_access_boolean | |
| owner | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-862 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 online resource (vi, 95 pages :) |
| psigel | ZDB-4-EBA FWS_PDA_EBA ZDB-4-EBA |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Gower, |
| record_format | marc |
| spelling | Hannington, Terry. http://id.loc.gov/authorities/names/n2003106800 How to measure and manage your corporate reputation / Terry Hannington. Aldershot, England ; Burlington, VT : Gower, ©2004. 1 online resource (vi, 95 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes index. Print version record. Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all. English. Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Brand name products Management. Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image. Produits de marque Gestion. Sociétés Relations publiques. corporate image. aat BUSINESS & ECONOMICS Public Relations. bisacsh Brand name products Management fast Corporate image fast Corporations Public relations fast Corporate image. gtt Merknamen. gtt Methodologie. gtt has work: How to measure and manage your corporate reputation (Text) https://id.oclc.org/worldcat/entity/E39PCFGvFtCbVD8Jt3hPCDhyMK https://id.oclc.org/worldcat/ontology/hasWork Print version: Hannington, Terry. How to measure and manage your corporate reputation. Aldershot, England ; Burlington, VT : Gower, ©2004 0566085526 9780566085529 (DLC) 2003054704 (OCoLC)52410458 |
| spellingShingle | Hannington, Terry How to measure and manage your corporate reputation / Cover; Contents; List of figures; 1. Introduction; 2. What is the Difference Between a Brand and a Reputation?; 3. How is a Corporate Reputation Built Over Time?; 4. 360o Mapping of Stakeholder Influence; 5. Building Executive Commitment to Measure your Reputation and the Key Role of Communications; 6. Researching your Organisation's Reputation; 7. The Results of your Research; 8. Building and Implementing the Plan; 9. Managing the Industry Analysts; 10. A Case in Point; 11. The Time to Take Action; Index Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Brand name products Management. Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image. Produits de marque Gestion. Sociétés Relations publiques. corporate image. aat BUSINESS & ECONOMICS Public Relations. bisacsh Brand name products Management fast Corporate image fast Corporations Public relations fast Corporate image. gtt Merknamen. gtt Methodologie. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85032900 http://id.loc.gov/authorities/subjects/sh85108765 |
| title | How to measure and manage your corporate reputation / |
| title_auth | How to measure and manage your corporate reputation / |
| title_exact_search | How to measure and manage your corporate reputation / |
| title_full | How to measure and manage your corporate reputation / Terry Hannington. |
| title_fullStr | How to measure and manage your corporate reputation / Terry Hannington. |
| title_full_unstemmed | How to measure and manage your corporate reputation / Terry Hannington. |
| title_short | How to measure and manage your corporate reputation / |
| title_sort | how to measure and manage your corporate reputation |
| topic | Corporate image. http://id.loc.gov/authorities/subjects/sh85032900 Brand name products Management. Corporations Public relations. http://id.loc.gov/authorities/subjects/sh85108765 Entreprises Image. Produits de marque Gestion. Sociétés Relations publiques. corporate image. aat BUSINESS & ECONOMICS Public Relations. bisacsh Brand name products Management fast Corporate image fast Corporations Public relations fast Corporate image. gtt Merknamen. gtt Methodologie. gtt |
| topic_facet | Corporate image. Brand name products Management. Corporations Public relations. Entreprises Image. Produits de marque Gestion. Sociétés Relations publiques. corporate image. BUSINESS & ECONOMICS Public Relations. Brand name products Management Corporate image Corporations Public relations Merknamen. Methodologie. |
| work_keys_str_mv | AT hanningtonterry howtomeasureandmanageyourcorporatereputation |