Verfügbarkeit: Writing marketing :

Writing marketing :: literary lessons from academic authorities /

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhance...

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Bibliographische Detailangaben
1. Verfasser:	Brown, Stephen, 1955 March 23-
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London : SAGE, 2005.
Schlagworte:	Business writing. Marketing. Business report writing. Electronic books. Marketing Style commercial. Livres numériques. marketing. e-books. BUSINESS & ECONOMICS > Business Writing. Business report writing Business writing Schrijfvaardigheid. Correspondance commerciale. dissertations. Academic theses Academic theses. Thèses et écrits académiques.
Online-Zugang:	Volltext
Zusammenfassung:	Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
Beschreibung:	1 online resource (265 pages)
Format:	Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Bibliographie:	Includes bibliographical references and index.
ISBN:	9781847871107 1847871100 9781446211823 1446211827 1281251755 9781281251756 9786611251758 6611251758

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100	1		\|a Brown, Stephen, \|d 1955 March 23- \|1 https://id.oclc.org/worldcat/entity/E39PBJrckPqbqVv8FWg9m3VBfq \|0 http://id.loc.gov/authorities/names/n92106278
245	1	0	\|a Writing marketing : \|b literary lessons from academic authorities / \|c Stephen Brown.
260			\|a London : \|b SAGE, \|c 2005.
300			\|a 1 online resource (265 pages)
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504			\|a Includes bibliographical references and index.
520	8		\|a Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
505	0		\|a The ABCs of writing marketing -- The antinomies of Theodore Levitt -- the spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown.
505	0	0	\|t The ABCs of Writing Marketing -- \|t The Antinomies of Theodore Levitt -- \|t The Spectres of Philip Kotler -- \|t The Deconstruction of Shelby D. Hunt -- \|t The Biopoetics of Wroe Alderson -- \|t The Anxieties of Morris Holbrook -- \|t The 3Rs of Marketing Writing -- \|t The Appendix of Stephen Brown.
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588	0		\|a Print version record.
546			\|a English.
650		0	\|a Business writing. \|0 http://id.loc.gov/authorities/subjects/sh86007835
650		0	\|a Marketing. \|0 http://id.loc.gov/authorities/subjects/sh85081333
650		0	\|a Business report writing. \|0 http://id.loc.gov/authorities/subjects/sh85018320
650		0	\|a Electronic books. \|0 http://id.loc.gov/authorities/subjects/sh93007047
650		2	\|a Marketing \|0 https://id.nlm.nih.gov/mesh/D040541
650		6	\|a Style commercial.
650		6	\|a Marketing.
650		6	\|a Livres numériques.
650		7	\|a marketing. \|2 aat
650		7	\|a e-books. \|2 aat
650		7	\|a BUSINESS & ECONOMICS \|x Business Writing. \|2 bisacsh
650		7	\|a Business report writing \|2 fast
650		7	\|a Business writing \|2 fast
650		7	\|a Marketing \|2 fast
650	1	7	\|a Marketing. \|2 gtt
650	1	7	\|a Schrijfvaardigheid. \|2 gtt
650		7	\|a Marketing. \|2 ram
650		7	\|a Correspondance commerciale. \|2 ram
655		7	\|a dissertations. \|2 aat
655		7	\|a Academic theses \|2 fast
655		7	\|a Academic theses. \|2 lcgft \|0 http://id.loc.gov/authorities/genreForms/gf2014026039
655		7	\|a Thèses et écrits académiques. \|2 rvmgf
776	0	8	\|i Print version: \|a Brown, Stephen, 1955- \|t Writing marketing. \|d London : SAGE, 2005 \|z 1412902657 \|z 9781412902656 \|w (DLC) 2005901827 \|w (OCoLC)56964034
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Datensatz im Suchindex

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author	Brown, Stephen, 1955 March 23-
author_GND	http://id.loc.gov/authorities/names/n92106278
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author_sort	Brown, Stephen, 1955 March 23-
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contents	The ABCs of writing marketing -- The antinomies of Theodore Levitt -- the spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown. The ABCs of Writing Marketing -- The Antinomies of Theodore Levitt -- The Spectres of Philip Kotler -- The Deconstruction of Shelby D. Hunt -- The Biopoetics of Wroe Alderson -- The Anxieties of Morris Holbrook -- The 3Rs of Marketing Writing -- The Appendix of Stephen Brown.
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id	ZDB-4-EBA-ocn270933398
illustrated	Not Illustrated
indexdate	2024-11-27T13:16:34Z
institution	BVB
isbn	9781847871107 1847871100 9781446211823 1446211827 1281251755 9781281251756 9786611251758 6611251758
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spelling	Brown, Stephen, 1955 March 23- https://id.oclc.org/worldcat/entity/E39PBJrckPqbqVv8FWg9m3VBfq http://id.loc.gov/authorities/names/n92106278 Writing marketing : literary lessons from academic authorities / Stephen Brown. London : SAGE, 2005. 1 online resource (265 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file rdaft http://rdaregistry.info/termList/fileType/1002 Includes bibliographical references and index. Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word. The ABCs of writing marketing -- The antinomies of Theodore Levitt -- the spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown. The ABCs of Writing Marketing -- The Antinomies of Theodore Levitt -- The Spectres of Philip Kotler -- The Deconstruction of Shelby D. Hunt -- The Biopoetics of Wroe Alderson -- The Anxieties of Morris Holbrook -- The 3Rs of Marketing Writing -- The Appendix of Stephen Brown. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record. English. Business writing. http://id.loc.gov/authorities/subjects/sh86007835 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Business report writing. http://id.loc.gov/authorities/subjects/sh85018320 Electronic books. http://id.loc.gov/authorities/subjects/sh93007047 Marketing https://id.nlm.nih.gov/mesh/D040541 Style commercial. Marketing. Livres numériques. marketing. aat e-books. aat BUSINESS & ECONOMICS Business Writing. bisacsh Business report writing fast Business writing fast Marketing fast Marketing. gtt Schrijfvaardigheid. gtt Marketing. ram Correspondance commerciale. ram dissertations. aat Academic theses fast Academic theses. lcgft http://id.loc.gov/authorities/genreForms/gf2014026039 Thèses et écrits académiques. rvmgf Print version: Brown, Stephen, 1955- Writing marketing. London : SAGE, 2005 1412902657 9781412902656 (DLC) 2005901827 (OCoLC)56964034 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251206 Volltext
spellingShingle	Brown, Stephen, 1955 March 23- Writing marketing : literary lessons from academic authorities / The ABCs of writing marketing -- The antinomies of Theodore Levitt -- the spectres of Philip Kotler -- The deconstruction of Shelby D. Hunt -- The biopoetics of Wroe Alderson -- The anxieties of Morris Holbrook -- The 3Rs of marketing writing -- The appendix of Stephen Brown. The ABCs of Writing Marketing -- The Antinomies of Theodore Levitt -- The Spectres of Philip Kotler -- The Deconstruction of Shelby D. Hunt -- The Biopoetics of Wroe Alderson -- The Anxieties of Morris Holbrook -- The 3Rs of Marketing Writing -- The Appendix of Stephen Brown. Business writing. http://id.loc.gov/authorities/subjects/sh86007835 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Business report writing. http://id.loc.gov/authorities/subjects/sh85018320 Electronic books. http://id.loc.gov/authorities/subjects/sh93007047 Marketing https://id.nlm.nih.gov/mesh/D040541 Style commercial. Marketing. Livres numériques. marketing. aat e-books. aat BUSINESS & ECONOMICS Business Writing. bisacsh Business report writing fast Business writing fast Marketing fast Marketing. gtt Schrijfvaardigheid. gtt Marketing. ram Correspondance commerciale. ram
subject_GND	http://id.loc.gov/authorities/subjects/sh86007835 http://id.loc.gov/authorities/subjects/sh85081333 http://id.loc.gov/authorities/subjects/sh85018320 http://id.loc.gov/authorities/subjects/sh93007047 https://id.nlm.nih.gov/mesh/D040541 http://id.loc.gov/authorities/genreForms/gf2014026039
title	Writing marketing : literary lessons from academic authorities /
title_alt	The ABCs of Writing Marketing -- The Antinomies of Theodore Levitt -- The Spectres of Philip Kotler -- The Deconstruction of Shelby D. Hunt -- The Biopoetics of Wroe Alderson -- The Anxieties of Morris Holbrook -- The 3Rs of Marketing Writing -- The Appendix of Stephen Brown.
title_auth	Writing marketing : literary lessons from academic authorities /
title_exact_search	Writing marketing : literary lessons from academic authorities /
title_full	Writing marketing : literary lessons from academic authorities / Stephen Brown.
title_fullStr	Writing marketing : literary lessons from academic authorities / Stephen Brown.
title_full_unstemmed	Writing marketing : literary lessons from academic authorities / Stephen Brown.
title_short	Writing marketing :
title_sort	writing marketing literary lessons from academic authorities
title_sub	literary lessons from academic authorities /
topic	Business writing. http://id.loc.gov/authorities/subjects/sh86007835 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Business report writing. http://id.loc.gov/authorities/subjects/sh85018320 Electronic books. http://id.loc.gov/authorities/subjects/sh93007047 Marketing https://id.nlm.nih.gov/mesh/D040541 Style commercial. Marketing. Livres numériques. marketing. aat e-books. aat BUSINESS & ECONOMICS Business Writing. bisacsh Business report writing fast Business writing fast Marketing fast Marketing. gtt Schrijfvaardigheid. gtt Marketing. ram Correspondance commerciale. ram
topic_facet	Business writing. Marketing. Business report writing. Electronic books. Marketing Style commercial. Livres numériques. marketing. e-books. BUSINESS & ECONOMICS Business Writing. Business report writing Business writing Schrijfvaardigheid. Correspondance commerciale. dissertations. Academic theses Academic theses. Thèses et écrits académiques.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251206
work_keys_str_mv	AT brownstephen writingmarketingliterarylessonsfromacademicauthorities

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