When ads work :: new proof that advertising triggers sales /
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y. :
Sharpe,
©2007.
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. |
| Beschreibung: | 1 online resource (xix, 209 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9780765621719 0765621711 9781317452119 1317452119 |
Internformat
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| 100 | 1 | |a Jones, John Philip. |0 http://id.loc.gov/authorities/names/n85230245 | |
| 245 | 1 | 0 | |a When ads work : |b new proof that advertising triggers sales / |c John Philip Jones. |
| 250 | |a 2nd ed. | ||
| 260 | |a Armonk, N.Y. : |b Sharpe, |c ©2007. | ||
| 300 | |a 1 online resource (xix, 209 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | |a Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. | ||
| 650 | 0 | |a Advertising |v Case studies. | |
| 650 | 0 | |a Sales promotion |v Case studies. | |
| 650 | 6 | |a Ventes |x Promotion |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 650 | 1 | 7 | |a Advertenties. |2 gtt |
| 650 | 1 | 7 | |a Verkooptechnieken. |2 gtt |
| 655 | 0 | |a Electronic books. | |
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| 655 | 7 | |a Case studies. |2 lcgft |0 http://id.loc.gov/authorities/genreForms/gf2017026140 | |
| 655 | 7 | |a Études de cas. |2 rvmgf | |
| 776 | 0 | 8 | |i Print version: |a Jones, John Philip. |t When ads work. |b 2nd ed. |d Armonk, N.Y. : Sharpe, ©2007 |z 0765617382 |z 9780765617385 |w (DLC) 2006005852 |w (OCoLC)64486281 |
| 776 | 0 | 8 | |i Print version: |a Jones, John Philip. |t When ads work. |b 2nd ed. |d Armonk, N.Y. : Sharpe, ©2007 |w (OCoLC)763406786 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocn169873525 |
|---|---|
| _version_ | 1816881652734885888 |
| adam_text | |
| any_adam_object | |
| author | Jones, John Philip |
| author_GND | http://id.loc.gov/authorities/names/n85230245 |
| author_facet | Jones, John Philip |
| author_role | |
| author_sort | Jones, John Philip |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 .J719 2007 |
| callnumber-search | HF5823 .J719 2007 |
| callnumber-sort | HF 45823 J719 42007 |
| callnumber-subject | HF - Commerce |
| collection | ZDB-4-EBA |
| contents | The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. |
| ctrlnum | (OCoLC)169873525 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Electronic eBook |
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| genre | Electronic books. Case studies fast Case studies. lcgft http://id.loc.gov/authorities/genreForms/gf2017026140 Études de cas. rvmgf |
| genre_facet | Electronic books. Case studies Case studies. Études de cas. |
| id | ZDB-4-EBA-ocn169873525 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:16:08Z |
| institution | BVB |
| isbn | 9780765621719 0765621711 9781317452119 1317452119 |
| language | English |
| oclc_num | 169873525 |
| open_access_boolean | |
| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xix, 209 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 2007 |
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| publisher | Sharpe, |
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| spelling | Jones, John Philip. http://id.loc.gov/authorities/names/n85230245 When ads work : new proof that advertising triggers sales / John Philip Jones. 2nd ed. Armonk, N.Y. : Sharpe, ©2007. 1 online resource (xix, 209 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references and index. The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. Advertising Case studies. Sales promotion Case studies. Ventes Promotion Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Sales promotion fast Advertenties. gtt Verkooptechnieken. gtt Electronic books. Case studies fast Case studies. lcgft http://id.loc.gov/authorities/genreForms/gf2017026140 Études de cas. rvmgf Print version: Jones, John Philip. When ads work. 2nd ed. Armonk, N.Y. : Sharpe, ©2007 0765617382 9780765617385 (DLC) 2006005852 (OCoLC)64486281 Print version: Jones, John Philip. When ads work. 2nd ed. Armonk, N.Y. : Sharpe, ©2007 (OCoLC)763406786 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199819 Volltext |
| spellingShingle | Jones, John Philip When ads work : new proof that advertising triggers sales / The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research. Advertising Case studies. Sales promotion Case studies. Ventes Promotion Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Sales promotion fast Advertenties. gtt Verkooptechnieken. gtt |
| subject_GND | http://id.loc.gov/authorities/genreForms/gf2017026140 |
| title | When ads work : new proof that advertising triggers sales / |
| title_auth | When ads work : new proof that advertising triggers sales / |
| title_exact_search | When ads work : new proof that advertising triggers sales / |
| title_full | When ads work : new proof that advertising triggers sales / John Philip Jones. |
| title_fullStr | When ads work : new proof that advertising triggers sales / John Philip Jones. |
| title_full_unstemmed | When ads work : new proof that advertising triggers sales / John Philip Jones. |
| title_short | When ads work : |
| title_sort | when ads work new proof that advertising triggers sales |
| title_sub | new proof that advertising triggers sales / |
| topic | Advertising Case studies. Sales promotion Case studies. Ventes Promotion Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising fast Sales promotion fast Advertenties. gtt Verkooptechnieken. gtt |
| topic_facet | Advertising Case studies. Sales promotion Case studies. Ventes Promotion Études de cas. BUSINESS & ECONOMICS Advertising & Promotion. Advertising Sales promotion Advertenties. Verkooptechnieken. Electronic books. Case studies Case studies. Études de cas. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199819 |
| work_keys_str_mv | AT jonesjohnphilip whenadsworknewproofthatadvertisingtriggerssales |