Gaining influence in public relations :: the role of resistance in practice /
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of in...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, N.J. :
Lawrence Erlbaum Publishers,
2006.
|
| Schriftenreihe: | LEA's communication series.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics. |
| Beschreibung: | 1 online resource (xiii, 276 pages) |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1410616975 9781410616975 1135605300 9781135605308 1135605319 9781135605315 1282375539 9781282375536 9786612375538 6612375531 |
Internformat
MARC
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| 245 | 1 | 0 | |a Gaining influence in public relations : |b the role of resistance in practice / |c Bruce K. Berger, Bryan H. Reber. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum Publishers, |c 2006. | ||
| 300 | |a 1 online resource (xiii, 276 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey. | |
| 520 | |a Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Public relations. |0 http://id.loc.gov/authorities/subjects/sh85108753 | |
| 650 | 0 | |a Power (Social sciences) |0 http://id.loc.gov/authorities/subjects/sh85105976 | |
| 650 | 2 | |a Public Relations |0 https://id.nlm.nih.gov/mesh/D011641 | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Pouvoir (Sciences sociales) | |
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| 650 | 7 | |a Power (Social sciences) |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 655 | 4 | |a Electronic resource. | |
| 700 | 1 | |a Reber, Bryan H. | |
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| adam_text | |
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| author | Berger, Bruce K. |
| author2 | Reber, Bryan H. |
| author2_role | |
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| author_GND | http://id.loc.gov/authorities/names/n2005042914 |
| author_facet | Berger, Bruce K. Reber, Bryan H. |
| author_role | aut |
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| callnumber-first | H - Social Science |
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| callnumber-search | HM1221 .B47 2006eb |
| callnumber-sort | HM 41221 B47 42006EB |
| callnumber-subject | HM - Sociology |
| collection | ZDB-4-EBA |
| contents | Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey. |
| ctrlnum | (OCoLC)77482515 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | Electronic resource. |
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| id | ZDB-4-EBA-ocm77482515 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-27T13:15:59Z |
| institution | BVB |
| isbn | 1410616975 9781410616975 1135605300 9781135605308 1135605319 9781135605315 1282375539 9781282375536 9786612375538 6612375531 |
| language | English |
| oclc_num | 77482515 |
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| physical | 1 online resource (xiii, 276 pages) |
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| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Lawrence Erlbaum Publishers, |
| record_format | marc |
| series | LEA's communication series. |
| series2 | LEA's communication series |
| spelling | Berger, Bruce K., author. https://id.oclc.org/worldcat/entity/E39PCjyqX7TRGypMWQ6XwRJyMP http://id.loc.gov/authorities/names/n2005042914 Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber. Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006. 1 online resource (xiii, 276 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda LEA's communication series Includes bibliographical references and index. Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey. Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics. Print version record. English. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Power (Social sciences) http://id.loc.gov/authorities/subjects/sh85105976 Public Relations https://id.nlm.nih.gov/mesh/D011641 Relations publiques. Pouvoir (Sciences sociales) public relations. aat BUSINESS & ECONOMICS Public Relations. bisacsh Power (Social sciences) fast Public relations fast Electronic resource. Reber, Bryan H. Print version: Berger, Bruce K. Gaining influence in public relations. Mahwah, N.J. : Lawrence Erlbaum Publishers, 2006 0805852921 080585293X (DLC) 2005049943 (OCoLC)60767090 LEA's communication series. http://id.loc.gov/authorities/names/n93123409 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=167363 Volltext |
| spellingShingle | Berger, Bruce K. Gaining influence in public relations : the role of resistance in practice / LEA's communication series. Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey. Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Power (Social sciences) http://id.loc.gov/authorities/subjects/sh85105976 Public Relations https://id.nlm.nih.gov/mesh/D011641 Relations publiques. Pouvoir (Sciences sociales) public relations. aat BUSINESS & ECONOMICS Public Relations. bisacsh Power (Social sciences) fast Public relations fast |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85108753 http://id.loc.gov/authorities/subjects/sh85105976 https://id.nlm.nih.gov/mesh/D011641 |
| title | Gaining influence in public relations : the role of resistance in practice / |
| title_auth | Gaining influence in public relations : the role of resistance in practice / |
| title_exact_search | Gaining influence in public relations : the role of resistance in practice / |
| title_full | Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber. |
| title_fullStr | Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber. |
| title_full_unstemmed | Gaining influence in public relations : the role of resistance in practice / Bruce K. Berger, Bryan H. Reber. |
| title_short | Gaining influence in public relations : |
| title_sort | gaining influence in public relations the role of resistance in practice |
| title_sub | the role of resistance in practice / |
| topic | Public relations. http://id.loc.gov/authorities/subjects/sh85108753 Power (Social sciences) http://id.loc.gov/authorities/subjects/sh85105976 Public Relations https://id.nlm.nih.gov/mesh/D011641 Relations publiques. Pouvoir (Sciences sociales) public relations. aat BUSINESS & ECONOMICS Public Relations. bisacsh Power (Social sciences) fast Public relations fast |
| topic_facet | Public relations. Power (Social sciences) Public Relations Relations publiques. Pouvoir (Sciences sociales) public relations. BUSINESS & ECONOMICS Public Relations. Public relations Electronic resource. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=167363 |
| work_keys_str_mv | AT bergerbrucek gaininginfluenceinpublicrelationstheroleofresistanceinpractice AT reberbryanh gaininginfluenceinpublicrelationstheroleofresistanceinpractice |